2011
Martech Zone nā ʻatikala i kau ʻia 2011:
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ʻO Ecommerce a me Retail
Douglas KarrE 5, 2011
Nā Loiloi, nā manaʻo loiloi a me ka manaʻo o ka mea kūʻai mai
I ka pule i hala aku nei, ua hauʻoli wau i ka hui ʻana a me ke kamaʻilio ʻana me Jeff Quipp o Search Engine People, kahi SEO a me Internet Marketing firm. Ua hoʻololi ʻo Jeff i kahi papa e pili ana i nā loiloi, nā loiloi a me ka ʻoihana pūnaewele aʻu i hele ai ma ka Search Marketing Expo a me eMetrics Conference ma Toronto me Gil Reich, VP o Product Management ma Answers.com. Ua lawe mai ʻo Jeff i kahi…
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Huli i kaʻike
Douglas KarrApr 14, 2011
53% Hoʻololi i ka Budget mai Print to Search and Social
I kēia kakahiaka, ke heluhelu nei au i ka State of Search Marketing Report eConsultancy no 2011. ʻO ka State of Search Marketing Report 2011, i hana ʻia e Econsultancy i hui pū ʻia me SEMPO, e nānā hohonu i ke ʻano o ka hoʻohana ʻana o nā ʻoihana i ka ʻimi uku, ka ʻimi ʻimi ʻimi (search kūlohelohe. ) a me ke kūʻai aku ʻana i ka ʻoihana pūnaewele. ʻO ka hōʻike, aia pū kekahi i kahi loiloi mākeke, e hahai ana i kahi noiʻi o nā mea pane 900 mai…
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Nānā & hoʻāʻo
Douglas KarrFeb 15, 2011
Hoʻolilo ka pāpaho nohona e hoʻonui i 18% + i 5 mau makahiki
E hōʻiliʻili a hoʻolaha ka CMO Survey i nā manaʻo o nā mea kūʻai aku kiʻekiʻe i mea e wānana i ka wā e hiki mai ana o nā mākeke, e ʻimi i ka maikaʻi o ke kālepa, a hoʻomaikaʻi i ka waiwai o ke kūʻai aku ma nā ʻoihana a me ke kaiāulu. ʻO kahi paheʻe koʻikoʻi, kahi i kuhikuhi ʻia e Marketing Pilgrim, ʻo ia ka manaʻolana i nā hoʻolimalima media social… kākoʻo ikaika ʻia ka ulu mau ʻana i loko o ka loiloi. Hoʻokumu ʻia ma ʻAukake 2008, The…