He papa inoa pono e pono ai kēlā me kēia pono B2B ʻoihana e hānai i ka huakaʻi a ka mea kūʻai mai

He haʻohaʻo iaʻu ʻo B2B Marketers e hoʻohele pinepine i kahi plethora o nā hoʻolaha a hana i kahi kahawai pau ʻole o ka ʻike a i ʻole ka hoʻopili ʻana o ka pāpili kaiaulu me ka ʻole o ka liʻiliʻi liʻiliʻi, waihona waihona ʻike i hana maikaʻi ʻia e ʻimi nei kēlā me kēia prospect i ka noiʻi ʻana i kā lākou hoa hou, huahana, mea hoʻolako. , a lawelawe paha. Pono ke kumu o kāu ʻike e hānai pololei i ka huakaʻi a kāu poʻe kūʻai. Inā ʻaʻole ʻoe ... a hana kāu mau mea hoʻokūkū ... e hala ana ʻoe i kou manawa kūpono e hoʻokumu i kāu ʻoihana

Upstream, Upselling, a me nā manawa kūleʻa kūʻai aku i lalo no ka ulu ʻana o ka ʻoihana

Inā ʻoe i nīnau i ka hapa nui o ka poʻe i kahi e ʻike ai lākou i kā lākou mea e hoʻolohe ai, loaʻa pinepine ʻoe i kahi pane haiki loa. ʻO ka hapa nui o ka hana hoʻolaha a me ke kālepa ʻana e pili ana me ka koho o nā mea kūʻai aku o ka huakaʻi a ka mea kūʻai mai ... akā ua hala mua paha? Inā he firm consultation transformation digital ʻoe; ʻo kahi laʻana, hiki iā ʻoe ke hoʻopihapiha i nā kikoʻī āpau i kahi papaha ma ka ʻike wale ʻana i kāu mau prospect o kēia manawa a me ka palena ʻana iā ʻoe iho i nā hoʻolālā āu i mākaukau ai. Hana paha ʻoe

ʻAʻole hoʻopololei kāu hoʻolālā kūʻai B2B i ka huakaʻi a ka mea kūʻai aku

ʻAe ... e iki iki kēia, i kaʻu mau hoaaloha i ke kūʻai aku ʻana. Ke paʻakikī nei ka mea kūʻai aku e kiʻi, e alakaʻi ana i nā metric huahana kūʻai aku e hāʻule ana i kahi pali. Ke kamaʻilio hope nā mākaʻi kūʻai me kā lākou pahuhopu, ʻike ʻia lākou e ka mea kūʻai aku me ka mākaukau mua loa, no ka mea ua ʻike nā mea kūʻai aku i kēia lā i nā kālā pau ʻole.

ʻO ka hapa nui o ka hoʻoholo kūʻai ma B2B i kū ma mua o ka launa pū ʻana me kāu ʻoihana

I ka manawa e kāhea ana kahi ʻoihana ʻē aʻe i kāu ʻoihana e kūʻai i kāu huahana a lawelawe paha, ʻelua hapakolu lākou a 90 pākēneka o ke ala ma kā lākou huakaʻi kūʻai. Ma mua o ka hapalua o nā mea kūʻai aku B2B a pau e hoʻomaka i ke kaʻina o ke koho ʻana i kā lākou mea kūʻai aku hou aʻe ma o ka hana ʻana i kahi noiʻi maʻamau ʻole e pili ana i nā pilikia ʻoihana e pili ana i kahi pilikia a lākou e noiʻi nei ʻO kēia ka ʻoiaʻiʻo o ka honua a mākou e noho nei! ʻAʻohe ahonui a manawa paha nā mea kūʻai aku ʻo B2B