ʻO nā pono hana ʻelua pono loa no ka hanauna alakaʻi B2B kūleʻa

Koho i ke aloha a me ka ʻike o ka mea kūʻai aku ma ke ʻano he mea pono o kāu hoʻolālā a ua ʻike paha ʻoe i ka ʻāpana nalo e hiki ai ke hoʻopau i ka puzzle hanauna mua.

Ke kūʻai aku ʻana ʻo Apple: 10 mau haʻawina i hiki iā ʻoe ke noi i kāu ʻoihana

Makemake koʻu mau hoaaloha e hāʻawi iaʻu i manawa paʻakikī no ka mea he fanboy Apple wau. Hiki iā wau ke hōʻahewa pono iā ia āpau ma kahi hoaaloha maikaʻi, ʻo Bill Dawson, nāna i kūʻai mai iaʻu i kaʻu polokalamu Apple mua - he AppleTV… a laila hana pū me aʻu ma kahi ʻoihana kahi mākou nā luna hoʻomalu huahana mua e hoʻohana i nā MacBook Pros. He peʻa wau mai ia manawa a ma kēia manawa, ma waho o ka Homepod a me Airport, loaʻa iaʻu kēlā me kēia hāmeʻa.

No ke aha ʻo Martech kahi Strategic Imperative no ka ulu ʻana o ka ʻoihana

Ua piʻi aʻe ka ʻenehana mākeke i loko o nā makahiki he XNUMX i hala iho nei, a hala nā makahiki. Inā ʻaʻole ʻoe i apo aku iā Martech i kēia manawa, a hana i ke kūʻai aku ʻana (a i ʻole nā ​​kūʻai aku, no kēlā mea), a laila e aho ʻoe e kau ma luna o ka papa ma mua o kou haʻalele ʻia ʻana ma hope. Ua hāʻawi ʻenehana ʻenehana kūʻai hou i nā manawa kūpono i nā ʻoihana e kūkulu i nā pāʻoihana kūʻai hopena hopena a ana hoʻi, kālailai i nā ʻikepili kūʻai i ka manawa maoli, a me ka automate o kā lākou kūʻai aku ʻana e hoʻokuke i ka hoʻohuli ʻana, ka hana ʻana a me ROI, ʻoiai e hoʻohaʻahaʻa ana i nā kumukūʻai, ka manawa a me nā pono ʻole.

ʻO Ke Art a me ʻEpekema o ka Manaʻo ʻIke

ʻOiai ka hapa nui o nā mea a mākou e kākau ai no nā ʻoihana i manaʻo ʻia nā ʻāpana alakaʻi, pane i nā nīnau i nīnau pinepine ʻia, a me nā moʻolelo o nā mea kūʻai aku - kū hoʻokahi ʻano o ka ʻike. Inā paha he pou blog, kahi infographic, kahi keʻokeʻo a i ʻole he wikiō paha, haʻi ka ʻike maikaʻi loa i kahi moʻolelo i wehewehe ʻia a kiʻi ʻia paha, a kākoʻo ʻia e ka noiʻi. Huki pū kēia infographic mai Kapost i ka mea e hana ʻoi loa a ʻo ia kahi laʻana maikaʻi loa o… kahi hui pū o nā hana noʻeau

Pehea e ʻike ai i nā kaha kūʻai hou

"He wahi maikaʻi loa ia e kau ai a hiki i ka wā e hele ai nā mea ʻē aʻe āpau." He hoʻopiʻi maʻamau kēia ma waena o nā hipsters. Māhele nā ​​mākeke i ko lākou huhū; ʻo ia hoʻi, inā ʻoe e pani i ka huaʻōlelo “cool” me ka huaʻōlelo “profit.” Hiki i kahi ke kūʻai aku ke kūʻai aku ke lilo i kona kukuna i ka manawa. Lawe ka poʻe hoʻolaha hou i kāu leka. ʻO nā kumu kūʻai e hoʻonui ana i ka hoʻolilo kālā me ka hoʻowaiwai. Hoʻoluhi nā mea hoʻohana maʻamau a neʻe i nā wahi mahiʻai ʻōmaʻomaʻo. E mālama