Kūʻai Kūkākūkā
Martech Zone nā ʻatikala i kau ʻia kūʻai kūkā:
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Hoʻomaʻamaʻa kūʻai a kūʻai aku
Kūpono ke kūʻai aku ʻana a me ke kūʻai aku ʻana: Nā wānana kiʻekiʻe no ka wā e hiki mai ana
Ua loaʻa koke iā mākou kahi nīnau ninaninau maikaʻi me Giles House a ʻo kekahi o nā kumuhana o ke kūkākūkā ʻana ʻo ke kūʻai aku a me ke kūʻai ʻana. Ma hope o kēlā nīnauele, ua hoʻopuka hou ʻo InsideView i kēia mau wānana no ke kūʻai aku a me ke kūʻai ʻana. Hoʻokumu ʻia lākou ma ka puke hou, Aligned to Achieve: Pehea e hoʻohui ai i kāu mau mea kūʻai aku a me nā hui kūʻai aku i hoʻokahi ikaika no ka ulu ʻana, i kākau ʻia e kā lākou CMO Tracy Eiler…
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Hoʻomaʻamaʻa kūʻai a kūʻai aku
Mai poina i ka mea e uku iā ʻoe
I kekahi manawa, poina mākou i kā mākou mea kūʻai aku e uku hope iā mākou. E nānā, ʻino wau i koʻu mau hoaaloha a me nā hoa hana ma GM. Akā, ʻaʻole oʻu minamina iā lākou. Ua poina lākou i ka hoʻolālā, poina lākou i ka mea kūʻai aku, poina iā lākou R&D, poina lākou he hui kaʻa lākou. ʻO ko lākou make ʻana he koho. ʻAʻole ia he hōʻailona o kā mākou hoʻokele waiwai, akā he koho i hana ʻia…