ʻO ka mea nui o ka hoʻonui ʻana i ke kūʻai aku

Heluhelu Helu 3 minuke ʻOiai ʻike ʻia ka ʻenehana enablement sales e hoʻonui i ka loaʻa kālā ma o 66%, 93% o nā ʻoihana e hoʻokō nei i kahi papa hana hiki ke kūʻai aku. ʻO kēia pinepine ma muli o nā kaʻao o ke kūʻai aku ʻana he mea pipiʻi, paʻakikī e hoʻoili a loaʻa nā helu lawe hānai haʻahaʻa. Ma mua o ke luʻu ʻana i nā pono o kahi papa hana hiki ke kūʻai aku a me ka mea e hana ai, e luʻu mua i ka mea kūʻai aku a no ke aha he mea nui. He aha ka Enablement kūʻai? Wahi a Forrester Consulting,

Ke hoʻolōʻihi nei i nā mea kūʻai aku a hōʻemi ʻana i ka ʻōpala ma o ka ʻike ʻike

Heluhelu Helu 3 minuke Ua kākau maikaʻi ʻia ka mana o ka ʻike ʻike ʻike, e hāʻawi ana i 300% mau alakaʻi hou aʻe ma kahi o 62% ka uku haʻahaʻa ma mua o ka kūʻai kuʻuna, hōʻike ʻo DemandMetric. ʻAʻohe mea kupanaha i hoʻoneʻe ʻia e nā mea kālepa sophisticated kā lākou kālā i ka ʻike, ma kahi ʻano nui. Eia naʻe ka mea keakea, ʻo kahi ʻāpana maikaʻi o kēlā ʻike (65%, ʻoiaʻiʻo) paʻakikī e loaʻa, hāpai maikaʻi ʻole ʻia a ʻoluʻolu ʻole i kāna mea i ʻike ʻia. He pilikia nui kēlā. "Hiki iā ʻoe ke loaʻa nā ʻike maikaʻi loa o ka honua," kaʻana like

Mākaukau anei nā mea kūʻai aku ʻike maʻi no ka hoʻohaunaele?

Heluhelu Helu <1 minuke I kahi noi hou i kauoha ʻia e Kapost mai ka Aberdeen Group, ua loaʻa kahi noiʻi i kekahi mau mea kūʻai aku e manaʻo nei e hana pono a nānā pono i kā lākou ʻike. A ke puka nei kahi hakahaka hoʻohana ma waena o nā alakaʻi ʻike a me nā mea ukali ʻike. Kāhea ʻo Kapost i ka wā hoʻololi kahi kiʻekiʻe o ka noi akā aia ka hoʻolālā akamai i ka lako o Chaos. Ua hoʻolālā lākou i ka infographic ma lalo e waiho i nā kī nui (a me nā pōmaikaʻi) i ka hoʻokumu ʻana i kahi hoʻolālā hana ʻike i hoʻonohonoho pono ʻia. Me nā mea āpau

BlitzMetrics: Nā Pepa Pilikino Pilikino No kāu Brand

Heluhelu Helu <1 minuke Hāʻawi ʻo BlitzMetrics i kahi dashboard kaiaulu e nānā i kāu ʻikepili ma o kāu mau kahawai āpau a me nā huahana ma kahi hoʻokahi. ʻAʻole pono e ʻimi i nā ana ma nā pae kaiapili like ʻole. Hāʻawi ka ʻōnaehana i ka hōʻike ʻana i kāu poʻe pā kiʻekiʻe a me nā ukali e kōkua iā ʻoe e kūkulu i ka ʻike ʻana i ka brand, ke komo ʻana a me ka hopena ʻO ka hapanui o nā mea āpau, kōkua ʻo BlitzMetrics i ka poʻe kālepa e hoʻomaopopo i ka wā a he aha ka ʻike e maikaʻi loa ai hiki iā ʻoe ke hoʻoponopono i kāu leka uila e like me

Ua loli ke ʻano o ke kūʻai ʻana, ʻaʻohe ʻoihana

Heluhelu Helu 3 minuke I kekahi manawa hana maʻalahi mākou i nā mea no ka mea ʻo ia ke ala e hana ai. ʻAʻohe mea e hoʻomanaʻo i ke kumu pololei, akā hoʻomau mākou i ka hana ... ʻoiai inā ʻeha ia iā mākou. Ke nānā nei wau i ka hierarchy kūʻai maʻamau a me ke kūʻai aku ʻana o nā ʻoihana hou, ʻaʻole i loli ke ʻano o ka hana ʻana mai ka poʻe kūʻai aku e hoʻokuke ana i ke pāpaʻi a me ke kelepona ʻana no nā kālā. I nā hui he nui aʻu i kipa aku ai, he nui nā "kūʻai aku" e hana nei ma ka ʻaoʻao kūʻai o ka paia. Kūʻai wale nā ​​kūʻai