Hoʻohaha Hou: Nā hana maikaʻi loa no ka pale ʻana a i ʻole ka hoʻoponopono ʻana i ka ʻikepili a nā mea kūʻai aku ʻelua

ʻAʻole hōʻemi wale ka ʻike kope i ka pololei o nā ʻike ʻoihana, akā hōʻemi ia i ka maikaʻi o ka ʻike o kāu mea kūʻai aku. ʻOiai nā hopena o nā ʻikepili kope e kū ʻia i mua o kēlā me kēia - nā luna IT, nā mea hoʻohana ʻoihana, nā loiloi ʻikepili - ʻo ia ka hopena maikaʻi loa i nā ʻoihana kūʻai aku o kahi hui. Ma ke ʻano he mākaʻi e hōʻike ana i ka huahana a me ka mōhai lawelawe o ka ʻoihana, hiki i nā ʻikepili maikaʻi ʻole ke hōʻino koke i kou kūlana maikaʻi a alakaʻi i ka lawe ʻana i ka mea kūʻai aku maikaʻi ʻole

Pehea e kūkulu ai i kahi moʻomeheu Drive-Data e hoʻonui i ka laina lalo o kāu ʻoihana

ʻO ka makahiki i hala ka hopena ma waena o nā ʻoihana, a aia paha ʻoe i ka palena o kahi shuffle hoʻokūkū. Me nā CMO a me nā keʻena kūʻai aku e hoʻōla nei mai kahi makahiki o ka hoʻoliʻiliʻi hoʻihoʻi ʻana, kahi e hoʻopukapuka ai i kāu kālā kālepa i kēia makahiki hiki ke hoʻonohonoho hou iā ʻoe i loko o kāu mākeke. ʻO ka manawa kēia e hoʻopukapuka ai i nā ʻenehana ʻikepili kūpono e hoʻohemo i nā ʻike kūʻai maikaʻi aʻe. ʻAʻole kahi lumi lumi cobbled-lumi o nā ʻāpana lako kīnā ʻole me nā kala i koho mua ʻia e hakakā (off-the-shelf solution),

mParticle: Hōʻiliʻili a hoʻohui i ka ʻikepili mea kūʻai ma o nā API paʻa a me nā SDK

ʻO kahi mea kūʻai aku nei a mākou i hana pū ai me kahi hoʻolālā paʻakikī i hoʻopili pū ʻia he ʻumikūmālua mau paepae a ʻoi aku nā helu komo. ʻO ka hopena he tona o ka hana hou, nā pilikia o ka ʻike ʻikepili, a me ka paʻakikī i ka mālama ʻana i nā hoʻokō hou. ʻOiai lākou e makemake iā mākou e hoʻohui i nā mea hou aʻe, ua paipai mākou iā lākou e hoʻomaopopo a hoʻokō i kahi ʻIkepili ʻIke Kūʻai (CDP) e hoʻokele maikaʻi i nā helu komo ʻikepili i kā lākou ʻōnaehana, hoʻomaikaʻi i kā lākou ʻike pololei, mālama.

Ma hea ʻoe e kau ai i kāu mau hana kūʻai aku ma 2020?

I kēlā me kēia makahiki, hoʻomau nā mākaʻi mākaʻi e wānana a pahu i nā hoʻolālā a lākou e ʻike ai i ka trending no kā lākou mea kūʻai aku. Hana nui ʻo PAN Communication i kahi hana maikaʻi o ka hōʻiliʻili pōkole ʻana a me ka hāʻawi ʻana i kēia ʻike - a i kēia makahiki ua hoʻokomo lākou i nā infographic e hiki mai ana, 2020 CMO Wanana, i mea e maʻalahi ai. ʻOiai ka papa inoa o nā pilikia a me nā mākau e like me ka mea pau ʻole, manaʻo maoli wau hiki iā lākou ke hoʻolapalapa ʻia i kahi liʻiliʻi i 3 mau pilikia kūʻokoʻa: Ka lawelawe pilikino

Acquia: He aha kahi papaʻikepili ʻikepili mea kūʻai?

Ke kamaʻilio a hana nei nā mea kūʻai aku me kāu ʻoihana i kēia lā, ʻoi aku ka paʻakikī o ka mālama ʻana i ka ʻike waena o ka mea kūʻai i ka manawa maoli. He hui koʻu i kēia kakahiaka me kahi mea kūʻai aku e loaʻa nei kēia mau pilikia. Ua ʻokoʻa kā lākou mea kūʻai aku leka uila mai kā lākou papa hana leka uila ma waho o kā lākou waihona ʻike ponoʻī. Ua launa pū nā mea kūʻai aku akā no ka mea ʻaʻole i lōkahi ʻia ka ʻikepili kikowaena, ua hoʻomaka ʻia nā leka ma a i ʻole