He aha ka POE? Uku ʻia, ʻona, loaʻa… A hāʻawi ʻia ʻia ... a me Media i hoʻohuli ʻia

ʻO ka POE kahi akimona no nā kiʻina ʻekolu o ka hoʻolaha ʻana i ka ʻike. ʻO nā pāpaho i uku ʻia, ʻona a Loaʻa ʻia nā kumumanaʻo kūpono no ke kūkulu ʻana i kāu mana a me ka hoʻolaha ʻana i kāu hiki i ka pāpili kaiaulu. Uku ʻia, ʻona, Loaʻa ʻia ʻo Media Paid Media - ʻo ia ka hoʻohana o nā kahawai hoʻolaha i uku ʻia e hoʻokele ai i nā kaʻa a me ka leka holoʻokoʻa o ka inoa i kāu ʻike. Hoʻohana ʻia e hana i ka ʻike, e hoʻomaka i nā ʻano papaho ʻē aʻe a e ʻike ʻia kāu ʻike e nā mea hou.

Terminology Hoʻolaha Pūnaewele: ʻO nā wehewehe kumu

I kekahi manawa poina mākou i ka hohonu o kā mākou i ka ʻoihana a poina e hāʻawi wale i kekahi i kahi hoʻokomo i ka terminology kumu a i ʻole nā ​​acronyms e lana nei a kamaʻilio mākou e pili ana i ka hokona pūnaewele ʻana. Laki no ʻoe, ua hui pū ʻo Wrike i kēia infographic 101 Marketing Online e hele iā ʻoe ma waena o nā huaʻōlelo kūʻai maʻamau āpau āu e pono ai e hoʻopaʻa i kahi kamaʻilio me kāu ʻoihana kālepa. Ke kūʻai aku ʻana pili - ʻike i nā hoa kūwaho e kūʻai aku i kāu

2015 State of Digital Marketing

Ke ʻike nei mākou i kahi loli i ka wā e pili ana i ke kālepa kamepiula a ʻo kēia infographic mai Smart Insights e wāwahi i nā hoʻolālā a hāʻawi i kekahi ʻikepili e ʻōlelo maikaʻi i ka loli. Mai kahi kūlana ʻoihana, ke nānā nei mākou i ka nui o nā ʻoihana e lawe i kahi ʻoi aku o nā lawelawe. Ua aneane 6 mau makahiki mai ka wā i hoʻokumu wau i kaʻu ʻoihana, DK New Media, a ua aʻo ʻia wau e kekahi o nā ʻoihana ʻoihana ʻoi loa o ka ʻoihana

Uku ʻia, ʻona a loaʻa iā Media: Ka wehewehe ʻana, nā mea hoʻolohe a me nā hiʻohiʻona

Aia ka hoʻolaha i ka ʻike ma luna o nā kaha mua he 3 - ka pāpaho i uku ʻia, ka pāpā ponoʻī a me ka pāpaho i loaʻa. ʻOiai ʻaʻole kēia mau ʻano o ka pāpāho he mea hou, ʻo ia ke kaulana a me ke hoʻokokoke ʻana i nā mea i loaʻa a loaʻa kālā i loli, e ʻaʻa ana i ka pāpāho uku maʻamau. ʻO Pamela Bustard, Ka Mīkini ʻAtop i uku ʻia, Loaʻa ʻia a loaʻa nā wehewehe Media e like me The Media Octopus, nā wehewehe ʻana: Media Paid - kēlā me kēia mea i uku ʻia no ka hoʻokele kaʻa ʻana i ona

ʻO 13 Nā Tactics Mālama ʻikepili B2B i makemake nui ʻia

He kiʻi kiʻi hoihoi wau i makemake ai e kaʻana aku mai iā Wolfgang Jaegel. ʻAʻole wale no ka mea hāʻawi ia i ka ʻike i nā hoʻolālā kūʻai ʻike ʻike e hoʻoili ʻia e nā mea kūʻai aku ʻo B2B, akā no ka hakahaka aʻu e ʻike nei i nā mea e waiho nei i ka mea i kū i ka hopena o kēlā mau hoʻolālā. I ke ʻano o ke kaulana, ʻo ka papa inoa ka pāpaho kaiaulu, nā ʻatikala ma kāu pūnaewele, nā nūleka, nā blog, nā hanana o loko, nā hihia hihia, nā wikiō, nā ʻatikala ma

Jamballa: Hoʻolaha Blogger no nā mana

Hiki i ka hoʻolaha blogger ke hāʻawi i nā ʻoihana me nā loiloi kiʻekiʻe kiʻekiʻe, ʻike huahana a me ka ʻike ʻana i ka inoa maikaʻi, e ke kaulike ʻia me nā mea nūhou i mahalo ʻia i kāu ʻoihana. ʻO Jamballa kahi lawelawe hou e pili pū ana i nā mea nūhou a me nā inoa pū e pili ana i nā ana hoʻohālikelike a lākou e kuhikuhi ai. ʻO kēia ka manaʻo ʻaʻole i hoʻopilikia wale ʻia nā mea nūpepa e nā huahana ʻaʻole hoihoi lākou a pili wale nā ​​ʻoihana me nā mea blog e makemake e hana pū me lākou. Hāʻawi ʻo Jamballa i nā lawelawe hoʻokuʻu paʻi e hele i waho

He aha ka mahele o ka ʻike?

ʻO ka ʻike i ʻike ʻole ʻia e ʻike i ka hāʻawi liʻiliʻi ʻana i ka hoʻihoʻi kālā ʻana, a, ma ke ʻano he mākeke, ua ʻike paha ʻoe i ka paʻakikī o ka ʻike ʻana i kāu ʻike e kahi hapa o ka poʻe hoʻolohe āu i hana nui ai e kūkulu. i nā makahiki i hala aku nei. Minamina, e paʻa hou paha ka mea e hiki mai ana: Ua hoʻolaha ʻo Facebook i kāna pahuhopu e lawe i nā huaola a nā brand i lalo

Hoʻohui ʻia: Pāhana Hana Pilikino

Hāʻawi ʻo Unified i kahi ʻenehana kālepa ao a me nā noi e hiki ai i kāu ʻoihana ke hoʻokele i ke ola kaiāulu holoʻokoʻa holoʻokoʻa, e hāʻawi ana iā ROI maopopo a helu ʻia. Hāʻawi ka papahana o Unified i ʻōnaehana hoʻohui o nā moʻolelo no nā māka, nā ʻoihana a me nā mea kūʻai aku. Nā pono o ka Unified's Social Operating Platform Pono a kāohi i kāu ʻike kūʻai - Hoʻohui ka Social Operating Platform i nā ʻoihana āpau, nā mea kūʻai aku a me nā mana āu e hana pū ai i kahi ʻōnaehana kalepa ao hoʻokahi, e hāʻawi iā ʻoe i ka ʻike piha o nā mea āpau.