ʻO ka makaʻu o ka nalo ʻana (FOMO) ua lōʻihi ka ikaika o ka hoʻoholo kūʻai ʻana ma waena o nā mea hoʻolaha brand. I kēia ao hyper-connected, ua puka mai ka influencer marketing e like me ke aloha o ka ʻoihana hoʻolaha. A ʻo nā brands, makemake nui e holo i ka nalu o ka mana o ka media media, e ninini ana i nā kālā nui i ka hui pū ʻana me nā mea hoʻomohala kaulana ʻoiai ke ʻano paʻakikī o ke ana ʻana o ROI.…