Kapost
Martech Zone nā ʻatikala i kau ʻia kapost:
- CRM a me nā Paepae ʻIkepili
Nā ʻanuʻu 6 e kiʻi i ka ʻikepili ʻikepili mea kūʻai (CDP) Kūʻai i Me kāu C-Suite
He mea maʻalahi ke manaʻo i kēia au weliweli ʻaʻole maopopo ʻole, ʻaʻole mākaukau nā CxO e hana i nā hoʻopukapuka nui i ka kūʻai ʻana i ka ʻikepili a me nā hana ʻoihana. Akā ʻo ka mea kupanaha, makemake mau lākou, a no ka mea paha ua manaʻo lākou i ka hoʻemi ʻana. Eia nō naʻe, ʻo ka manaʻolana o ka uku o ka hoʻomaopopo ʻana i ka manaʻo o ka mea kūʻai aku a me ka hana he mea nui loa ia e nānā ʻole. Kekahi…
- Nānā & hoʻāʻo
ʻO Ke Art a me ʻEpekema o ka Manaʻo ʻIke
ʻOiai ʻo ka hapa nui o nā mea a mākou e kākau ai no nā ʻoihana he mau ʻāpana alakaʻi, pane i nā nīnau i nīnau pinepine ʻia, a me nā moʻolelo o nā mea kūʻai aku - kū kekahi ʻano ʻike. Inā he moʻomanaʻo moʻomanaʻo, he ʻike kiʻi, he pepa keʻokeʻo a he wikiō paha, ʻo ka ʻike hana maikaʻi loa e haʻi i kahi moʻolelo i wehewehe ʻia a i hōʻike maikaʻi ʻia, a kākoʻo ʻia e ka noiʻi. ʻO kēia infographic mai Kapost maoli…
- maʻiʻo ke kūʻai akuʻana
Mākaukau anei nā mea kūʻai aku ʻike maʻi no ka hoʻohaunaele?
Ma kahi noiʻi hou i kauoha ʻia e Kapost mai ka Aberdeen Group, ua ʻike ʻia ka noiʻi he liʻiliʻi nā mea kūʻai aku e manaʻo nei e hana pono ana lākou a nānā i kā lākou ʻike. A ke puka mai nei kahi āpau e hoʻohana ʻia ma waena o nā alakaʻi ʻikepili a me nā mea hahai. Kāhea ʻo Kapost i ka manawa hoʻololi i kahi kiʻekiʻe o ka noi akā ʻo ka hoʻolālā akamai i ka pōkole ʻo Content Chaos. Ua hoʻolālā lākou i ka infographic ma lalo nei e…