Kuhikuhi ʻo Koeppel
Martech Zone nā ʻatikala i kau ʻia kuhikuhi koeppel:
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ʻO Ecommerce a me Retail
He aha ka Webrooming? Pehea ia ʻokoʻa mai Showrooming?
I kēia pule ua noiʻi au i ke kūʻai ʻana i nā lako leo no kā mākou studio. Kūleʻa pinepine wau mai kahi kahua hana, a laila nā pūnaewele e-commerce kūikawā, nā hale kūʻai kūʻai, a me Amazon. ʻAʻole wau wale nō. ʻO ka ʻoiaʻiʻo, 84% o nā mea kūʻai aku e nānā iā Amazon ma mua o ke kūʻai ʻana.
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ʻO Ecommerce a me Retail
ʻO ka Shift i nā Kūʻai Pūnaewele me nā mea kūʻai aku
Aia kahi hoʻololi ma waena o nā hale kūʻai kūʻai a me nā kūʻai pūnaewele, akā ʻaʻole maopopo iaʻu i maopopo maoli i kekahi i kahi a mākou e hele nei. He mea maikaʻi ka hoʻokūkū hoʻokūkū a me nā hāʻawi manuahi manuahi no nā mea kūʻai aku akā ke hoʻokau nei lākou i ka ʻoihana i nā hui e-commerce. I ka manawa like, makemake mau ka poʻe kūʻai i ka lumi hōʻikeʻike a me ka hoʻopā ʻana i nā huahana a lākou e ʻimi nei e kūʻai. ʻO kekahi…