Kūkulu ka Versus Buy Buy Dilemma: 7 mau manaʻo e hoʻoholo ai i ka mea maikaʻi loa no kāu ʻoihana

ʻO ka nīnau inā paha e kūkulu a kūʻai paha i kahi polokalamu ke kūkākūkā lōʻihi ma waena o ka poʻe loea me nā manaʻo like ʻole ma ka pūnaewele. ʻO ke koho e kūkulu i kāu polokalamu ponoʻī i loko o ka hale a kūʻai i ka mākeke mākaukau i hoʻoponopono ʻia e hoʻomau i ka huikau o nā mea hoʻoholo. Me ke kūleʻa ʻana o ka mākeke SaaS i kona nani piha kahi i manaʻo ʻia ai ka nui o ka mākeke e hōʻea i USD 307.3 biliona e 2026, ke maʻalahi nei i nā māka e kau inoa i nā lawelawe me ka ʻole o ka pono.

He aha ka MarTech? ʻEnehana ʻenehana: hala, makana, a me ka wā e hiki mai

E loaʻa paha iā ʻoe kahi chuckle mai iaʻu e kākau nei i kahi ʻatikala ma MarTech ma hope o ka paʻi ʻana ma mua o 6,000 ʻatikala e pili ana i ka ʻenehana kūʻai aku no 16 mau makahiki (ma ʻō aku o ka makahiki o kēia blog ... Aia wau ma ka blog ma mua). Manaʻo wau he mea pono ke hoʻopuka a kōkua ʻana i nā ʻoihana ʻoihana e hoʻomaopopo pono i ka mea a MarTech, a me ka wā e hiki mai ana. ʻO ka mea mua, ʻo MarTech kahi portmanteau o ke kūʻai aku ʻana a me ka ʻenehana. Ua hala wau i kahi mea nui

Nānā Polokalamu, ʻicelelo Aʻoaʻo, Hoʻohālikelike, A me nā Pūnaewele Discovery (65 Kumuwaiwai)

Manaʻo iki kekahi poʻe pehea e hiki ai iaʻu ke ʻike i kahi ākea o ke kūʻai aku ʻana a me nā ʻenehana ʻenehana kālepa a me nā pono hana ma laila āu i lohe ʻole ai, a i ʻole he beta paha ia. Ma waho o nā mea hoʻomākaukau aʻu i hoʻonohonoho ai, aia kekahi mau kumuwaiwai nui i waho no ka loaʻa ʻana o nā pono hana. Ke kaʻana like nei wau i kaʻu papa inoa me Matthew Gonzales a ua kaʻanalike ia i kekahi o kāna mau punahele a ua hoʻomaka wau e hoʻomaka

ʻO nā kī ʻekolu i ka hoʻonā ʻana i ka pilikia ʻenehana nui o Marketing

ʻO ka pinepine, lilo ka ʻenehana i ʻano kanaka o ka kūleʻa. Ua hewa wau iā ia. Maʻalahi ke kūʻai ʻana o ʻenehana a no laila, manaʻo e like me kahi hoʻomaikaʻi koke. ʻO nā makahiki he 2000 o ka XNUMX e pili ana i ka inbound, no laila ua holo mākou i ka automation marketing me nā lima hāmama, i kahi lepo o nā kauoha kūʻai a me nā alakaʻi alakaʻi - ua hele a holo mākou me kā mākou papahana hou. Pākuʻi mākou i nā makapō i ka wā i hiki ai

No ke aha ʻo Martech kahi Strategic Imperative no ka ulu ʻana o ka ʻoihana

Ua piʻi aʻe ka ʻenehana mākeke i loko o nā makahiki he XNUMX i hala iho nei, a hala nā makahiki. Inā ʻaʻole ʻoe i apo aku iā Martech i kēia manawa, a hana i ke kūʻai aku ʻana (a i ʻole nā ​​kūʻai aku, no kēlā mea), a laila e aho ʻoe e kau ma luna o ka papa ma mua o kou haʻalele ʻia ʻana ma hope. Ua hāʻawi ʻenehana ʻenehana kūʻai hou i nā manawa kūpono i nā ʻoihana e kūkulu i nā pāʻoihana kūʻai hopena hopena a ana hoʻi, kālailai i nā ʻikepili kūʻai i ka manawa maoli, a me ka automate o kā lākou kūʻai aku ʻana e hoʻokuke i ka hoʻohuli ʻana, ka hana ʻana a me ROI, ʻoiai e hoʻohaʻahaʻa ana i nā kumukūʻai, ka manawa a me nā pono ʻole.