Nā Hana Hoʻolaha Digital & Wanana

ʻO nā mālama ʻana i hana ʻia e nā ʻoihana i ka wā o ka maʻi ahulau ua hoʻohiehie nui i ke kaulahao o nā lako, ke kūʻai ʻana aku i nā mea kūʻai aku, a me kā mākou hana e kūʻai aku ai i pili i kēia mau makahiki i hala. I koʻu manaʻo, ua loli ka mea kūʻai aku a ʻoihana nui loa me ke kūʻai pūnaewele ʻana, ka lawe home ʻana, a me nā uku lawe lima. No nā mea kūʻai aku, ua ʻike mākou i kahi loli nui i ka hoʻihoʻi mai o ka hoʻopukapuka ʻana i nā ʻenehana kūʻai uila. Hoʻomau mākou e hana hou aku, ma o nā kahawai a me nā mea waena, me ka liʻiliʻi o nā limahana - e koi ana iā mākou

Nā Kūʻai Hokona: Ke ala ʻana o ka ʻelele a me ka manawa hana

Ua hoʻololi maoli ʻo 2020 i ka hana a ka pāpili kaiaulu i ke ola o nā mea kūʻai. Ua lilo ia i ola i nā hoaaloha, ʻohana a me nā hoapili, kahi hālāwai kūkā no ka hoʻoulu politika a me kahi kikowaena no nā hanana virtual a hoʻolālā ʻia a me nā hui pū ʻana. Ua hoʻokumu kēlā mau hoʻololi i nā kumu no nā ʻano e hoʻololi hou i ka honua kaiaulu kūʻai aku honua ma 2021 a ʻoi aku, kahi e hoʻohana ai i ka mana o nā ʻelele ʻelele i kahi wā hou o ke kālepa kamepiula. Heluhelu mai no nā ʻike ma

Nā Hana Hana ʻenehana 6 ma 2020 E ʻike e pili ana i kēlā me kēia mākeke

ʻAʻole ia he mea hūnā i kū nā kūleʻa kūʻai aku me nā loli a me nā hana hou o ka ʻenehana. Inā makemake ʻoe e kū i waho kāu ʻoihana, lawe mai i nā mea kūʻai aku hou a hoʻonui i ka ʻike ma ka pūnaewele, pono ʻoe e hoʻoikaika e pili ana i nā loli ʻenehana. Manaʻo o kaʻenehana kū i ke au i loko o nā aoao (a me kou mindset e e i ka likeʻole ma waena oʻana paipai aʻo kai eʻe a me nā crickets i loko o kou analytics): Ina e hoomaikai aku laweʻanuʻu e aʻo i nā kū i ke au, a pili ia lakou, a kiʻi hema ma ke kua. I kēia

ʻElima mau Kūlana Kūʻai Kūʻai Pono e CMO i 2020

No ke aha i kūleʻa ai ka kūleʻa i kahi hoʻolālā kolohe. Me ka hōʻemi ʻana i nā moʻo kūʻai aku, lana ka manaʻo o nā CMO e pili ana i kā lākou hiki ke hoʻokō i kā lākou mau pahuhopu i ka makahiki 2020 e like me kā Gartner makahiki 2019-2020 CMO Spend Survey. Akā ʻo ka manaʻolana me ka ʻole o ka hana he counterproductive a he nui nā CMO e hāʻule ʻole e hoʻolālā no nā manawa paʻakikī i mua. ʻOi aku ka wikiwiki o nā CMO i kēia manawa ma mua o ka wā o ka hoʻokele waiwai hope loa, akā ʻaʻole ia he manaʻo hiki iā lākou ke ʻaʻa i lalo e holo i kahi pilikia.

Hana i nā hana hewa 3 kiʻekiʻe

No ke aha ʻoe i hoʻomaka ai i kāu ʻoihana? Pili wau i ka mahiʻai "no ka mea makemake wau e lilo i mea kālepa" ʻaʻole kāu pane. Eia nō naʻe, inā like ʻoe me nā haneli o nā mea ʻona liʻiliʻi aʻu i hana pū ai me ʻoe e ʻike paha ma kahi o 30 kekona ma hope o kou wehe ʻana i kou mau puka inā ʻaʻole ʻoe i lilo i mea kūʻai aku, ʻaʻole ʻoe he ʻona ʻoihana liʻiliʻi. no ka lōʻihi loa. A, e haʻi ʻia ka ʻoiaʻiʻo, hoʻonāukiuki ʻoe iā ʻoe no ka mea ʻaʻole ʻoe leʻaleʻa