ʻAe ka poʻe a pau i ka ubiquity o nā polokalamu kelepona. I nā mākeke he nui i kēia mau lā – ʻo ia hoʻi ma ka honua e ulu nei – ʻaʻole ia he hihia o ka mobile mua akā kelepona wale nō. No nā mea kūʻai aku, ua wikiwiki ka maʻi maʻi i ka neʻe ʻana i ka digital i ka manawa like me ka hiki ke kuhikuhi i nā mea hoʻohana ma o nā kuki ʻaoʻao ʻekolu. ʻO ia ka mea i ʻoi aku ka koʻikoʻi o nā kaila kelepona pololei, ʻoiai ʻo ka nui o nā hōʻailona e hoʻopaʻa pū ana a ʻokoʻa.
ʻOiai ua paʻa ka honua i ka makahiki 2020, ua hoʻopili ʻia nā ʻike kamepiula me nā kiʻi a me nā wikiō. Ua hilinaʻi nui mākou ma mua o nā ʻano kuʻuna maʻamau o ke kamaʻilio kikohoʻe a lawe i nā ala hou a ʻano hou e kaʻana like i ko mākou ola a pili mai kahi mamao palekana. Mai Zoom a TikTok a me Snapchat, ua hilinaʻi mākou i nā ʻano kikohoʻe pili no ke kula, ka hana, ka leʻaleʻa, ke kūʻai ʻana, a me ka hoʻopaʻa ʻana me ka poʻe aloha. I ka hopena, he manaʻo hou ka mana o ka ʻike maka. He mea 'ole
ʻAʻohe kānalua ua hoʻololi ka maʻi ahulau i nā kūʻai kūʻai aku a me nā mea i manaʻo ʻia e alakaʻi ana i nā mea kūʻai aku e ʻike i nā ala hou a maikaʻi e komo ai i ka pūnaewele. Ma luna o ka hoʻonui ʻana o ka hoʻolimalima pūnaewele ma 2020 - i 44% mai ka 2019 a i ʻoi aku ma mua o $ 861 biliona ma ka US - ua nui ka hoʻonui ʻia o nā koho hoʻokō hoʻokō pūnaewele, me 80% o nā mea kūʻai aku e manaʻo nei e hoʻonui i kā lākou hoʻohana ʻana i ka Buy-Online-Pickup -In-Store (BOPIS) a me pickup curbside a me 90% makemake i ka lawe home ma mua o kahi kipa hale kūʻai.
ma keia Martech Zone Nīnauele, ʻōlelo mākou iā Kate Bradley-Chernis, ka CEO ma Lately (https://www.lately.ai). Ua hana ʻo Kate me nā mana nui loa o ka honua e hoʻomohala i nā hoʻolālā ʻike e hoʻoulu ai i ka hoʻopili a me nā hopena. Kūkākūkā mākou pehea ke kōkua ʻana o ka ʻimi hoʻopunipuni e hoʻokuke i nā hopena kūʻai ʻike ʻike o nā hui. I kēia mau lā he ʻōnaehana kaiāulu AI ʻike hoʻokele…
ma keia Martech Zone Nīnauele, ʻōlelo mākou iā Mark Schaefer. He hoa aloha nui ʻo Mark, alakaʻi, mea kākau hua, haʻi ʻōlelo, podcaster, a me kākāʻōlelo i ka ʻoihana kūʻai aku. Kūkākūkā mākou i kāna puke hou loa, Cumulative Advantage, ka mea i ʻoi aku ma mua o ke kūʻai aku ʻana a kamaʻilio pololei i nā kumu e hoʻohuli i ka kūleʻa i ka ʻoihana a me ke ola. Noho mākou i kahi honua ...
ma keia Martech Zone Nīnauele, ʻōlelo mākou i ka mea hoʻokumu a me CEO o Casted, Lindsay Tjepkema. He ʻelua mau makahiki ʻo Lindsay i ke kālepa ʻana, he podcaster kahiko ia, a he hihiʻo kāna e kūkulu i kahi paepae e hoʻonui a ana i kāna ʻoihana kūʻai B2B ... no laila hoʻokumu ʻo ia iā Casted! Ma kēia māhele, kōkua ʻo Lindsay i ka poʻe hoʻolohe e hoʻomaopopo: * No ke aha ke wikiō ...
No kahi kokoke he ʻumi mau makahiki, e aʻo ana ʻo Marcus Sheridan i nā loina i kāna puke i ka poʻe e lohe ana a puni ka honua. Akā ma mua he puke ia, ua hōʻike ʻia ka moʻolelo ʻo ka Pool Pools (ʻo ia ke kahua) i loko o nā puke, nā paʻi a me nā ʻaha kūkā he nui no ke ʻano kū hoʻokahi i ka Inbound a me ka Marketing Content. I kēia Martech Zone Nīnauele,…
ma keia Martech Zone Nīnauele, kamaʻilio mākou iā Pouyan Salehi, kahi mea kālepa serial a hoʻolaʻa i nā makahiki he 2 i hala e hoʻomaikaʻi a me ka automating i ke kaʻina kūʻai aku no nā B2B ʻoihana kūʻai aku Reps a me nā kime loaʻa. Kūkākūkā mākou i nā ʻenehana i hoʻohālikelike i nā kūʻai aku o BXNUMXB a ʻimi i nā ʻike, nā mākau a me nā ʻenehana e hoʻohuli i nā kūʻai aku…
ma keia Martech Zone Nīnauele, kamaʻilio mākou iā Michelle Elster, ka Pelekikena o Rabin Research Company. He loea ʻo Michelle i nā kiʻina noiʻi helu nui a me ka qualitative me ka ʻike nui ma waena o ka honua i ke kūʻai aku ʻana, hoʻomohala huahana hou, a me nā kamaʻilio kūkā. I kēia kamaʻilio ʻana, kūkākūkā mākou: * No ke aha e hoʻopukapuka ai nā ʻoihana i ka noiʻi mākeke? * Pehea e hiki ai…
ma keia Martech Zone Nīnauele, kamaʻilio mākou iā Guy Bauer, ka mea hoʻokumu a me ka luna hoʻokumu, a me Hope Morley, ka luna hoʻomalu o Umault, kahi ʻoihana hoʻolaha wikiō wikiō. Kūkākūkā mākou i ka kūleʻa o Umault i ka hoʻomohala ʻana i nā wikiō no nā ʻoihana e ulu pono i ka ʻoihana me nā wikiō ʻoihana. He kōpena lanakila ʻo Umault o nā lanakila me nā mea kūʻai aku ...
ma keia Martech Zone Nīnauele, ʻōlelo mākou iā Jason Falls, ka mea kākau o Winfluence: Reframing Influencer Marketing e hoʻā i kāu Brand (https://amzn.to/3sgnYcq). 'Speaksleloʻo Jason i ke kumu o ke kālepa influencer ma o nā hana ʻoi loa o kēia lā e hāʻawi nei i nā hopena ʻoi loa no nā māka e hoʻohana nei i nā hoʻolālā kūʻai influencer nui Ma waho o ka hopu ʻana a…
ma keia Martech Zone Nīnauele, kamaʻilio mākou iā John Vuong o Local SEO Search, kahi ʻimiola mea lawelawe piha, ʻike, a me nā ʻoihana kaiapili no nā ʻoihana kūloko. Ke hana nei ʻo John me nā mea kūʻai aku ma waena o ka honua a kū hoʻokahi kāna kūleʻa ma waena o nā kūkākūkā SEO kūloko: he kekelē ʻo John ma ke kālā a he mea hoʻohana i nā mea uila mua, e hana ana ma nā kuʻuna…
ma keia Martech Zone Nīnauele, kamaʻilio mākou iā Jake Sorofman, Pelekikena o MetaCX, ka paionia i kahi ala hou e pili ana i nā hopena no ka mālama ʻana i ke ola o ka mea kūʻai. Kōkua ʻo MetaCX iā SaaS a me nā ʻoihana huahana kikohoʻe e hoʻololi pehea lākou e kūʻai aku ai, hāʻawi, hoʻohou a hoʻonui me kahi ʻike uila e pili pū ana me ka mea kūʻai aku i kēlā me kēia pae. Nā mea kūʻai mai ma SaaS…
