Terminology Hoʻolaha Pūnaewele: ʻO nā wehewehe kumu

Heluhelu Helu 3 minuke I kekahi manawa poina mākou i ka hohonu o kā mākou i ka ʻoihana a poina e hāʻawi wale i kekahi i kahi hoʻokomo i ka terminology kumu a i ʻole nā ​​acronyms e lana nei a kamaʻilio mākou e pili ana i ka hokona pūnaewele ʻana. Laki no ʻoe, ua hui pū ʻo Wrike i kēia infographic 101 Marketing Online e hele iā ʻoe ma waena o nā huaʻōlelo kūʻai maʻamau āpau āu e pono ai e hoʻopaʻa i kahi kamaʻilio me kāu ʻoihana kālepa. Ke kūʻai aku ʻana pili - ʻike i nā hoa kūwaho e kūʻai aku i kāu

AdSense: Pehea e hemo ai i kahi ʻāpana mai nā Auto Ads

Heluhelu Helu 2 minuke ʻAʻohe kānalua kekahi e kipa ana i kaʻu pūnaewele ʻaʻole wau e ʻike i ka monetize ʻana i ka pūnaewele me Google Adsense. Hoʻomaopopo wau i ka manawa mua aʻu i lohe ai i ka Adsense i wehewehe ʻia, ʻōlelo ka mea ʻo Webmaster Welfare ia. ʻAe wau e ʻae, ʻaʻole ia e uhi i kaʻu kumukūʻai hoʻokipa. Eia nō naʻe, mahalo wau i ka offsetting ʻana i ke kumukūʻai o kaʻu pūnaewele a me Adsense i māka nui ʻia i kā lākou hoʻokokoke ʻana me nā hoʻolaha kūpono. Ua ʻōlelo ia, i kekahi manawa hoʻi ua hoʻololi wau i kaʻu mau hoʻonohonoho Adsense

Adzooma: hoʻokele a hoʻonui i kāu Google, Microsoft, a me Facebook Ads ma hoʻokahi anuu

Heluhelu Helu 3 minuke ʻO Adzooma kahi hoa like ʻo Google, ʻo Microsoft Partner, a me Facebook Marketing Partner. Ua kūkulu lākou i kahi paepae akamai, maʻalahi e hoʻohana i kahi e hiki ai iā ʻoe ke hoʻokele iā Google Ads, Microsoft Ads, a me Facebook Ads āpau ma waena. Hāʻawi ʻo Adzooma i kahi hopena hopena no nā ʻoihana a me kahi hopena ʻoihana no ka mālama ʻana i nā mea kūʻai aku a hilinaʻi ʻia e nā mea hoʻohana ma mua o 12,000. Me Adzooma, hiki iā ʻoe ke ʻike i ka hopena o kāu neʻe ʻana me nā metric key e like me Impressions, Click, Conversions

He aha ke kūʻai aku uku uku ʻia? Pākuʻi ʻia nā Heluhelu Key!

Heluhelu Helu 2 minuke ʻO kahi nīnau aʻu e nīnau mau ʻia nei e nā ʻoihana ʻona makua inā paha e hana lākou i ka pāka pāka uku (per-click) (PPC) ʻaʻole paha. ʻAʻole ia he nīnau maʻalahi a ʻaʻole paha. Hāʻawi ʻo PPC i kahi manawa kupaianaha e pahu i nā hoʻolaha i mua o ka poʻe e pili ana i ka ʻimi ʻana, ka pilikanaka, a me nā pūnaewele i hiki ʻole iā ʻoe ke kiʻi maʻamau ma o nā ʻano ʻokanika. He aha ka mea kūʻai aku uku uku pika? ʻO PPC kahi ala o ka hoʻolaha pūnaewele ʻana kahi e uku ai ka mea hoʻolaha a

ʻO nā mea āpau e pono ai ʻoe e ʻike e pili ana i ka Artificial Intelligence a me kāna hopena ma PPC, Native, a me Advertising Advertising

Heluhelu Helu 6 minuke I kēia makahiki ua lawe wau i mau hana makemake nui ʻelua. ʻO kekahi kahi o kaʻu hoʻomohala ʻoihana, e aʻo i nā mea āpau i hiki iaʻu e pili ana i ka ʻimi hoʻopunipuni (AI) a me ke kūʻai aku ʻana, a ʻo ka mea ʻē aʻe e kia ana i ka noiʻi ʻenehana makahiki ʻenehana, e like me ka mea i hōʻike ʻia ma aneʻi i ka makahiki i hala. ʻAʻole wau i ʻike i kēlā manawa, akā ua puka mai kahi ebook holoʻokoʻa mai ka noiʻi AI aʻe, "ʻO nā mea āpau āu e pono ai