ʻO Philip Kotler
Martech Zone nā ʻatikala i kau ʻia philip kotler:
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ʻEnehana ʻenehana
Jonathan LowMay 13, 2022
Pehea e kūkulu ai i kahi hōʻailona ʻoiaʻiʻo
Hōʻike nā kumu kūʻai alakaʻi alakaʻi o ka honua i nā ʻano like ʻole, akā ʻae like nā mea a pau i ka mākeke o kēia manawa me nā manaʻo, nā hihia, a me nā moʻolelo kūleʻa e pili ana i nā hōʻailona kanaka. ʻO nā huaʻōlelo koʻikoʻi i loko o kēia mākeke ulu ʻana he kūʻai maoli a me nā hōʻailona kanaka. Nā Hanana ʻokoʻa: Hoʻokahi leo ʻO Philip Kotler, kekahi o ka Grand Old Men of marketing, dubs the phenomenon Marketing 3.0. I kāna…
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maʻiʻo ke kūʻai akuʻana
Douglas KarrAug 5, 2015
Ke kūʻai aku ʻana i ka lewa a no ke aha e hilinaʻi ai nā loaʻa kālā
Me nā paena a me nā mea hana a pau i loaʻa iā mākou ma o ka pūnaewele, no ke aha e ʻike ʻole ai mākou āpau i ke kumu kūʻai haʻahaʻa loa ma kēlā me kēia huahana? Nui nā mea kūʻai a ʻoihana paha e hana pēlā, akā ʻaʻole ka hapa nui o ka poʻe. Ua kaʻana like au ma ka pūnaewele i kekahi mau makahiki i hala aku nei ua hoʻololi au mai ka hoʻokele Fords i kahi Cadillac. He Ford…