Sales And Marketing Alignment
Martech Zone nā ʻatikala i kau ʻia ke kūʻai aku ʻana a me ke kālepa ʻana:
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Hoʻoikaika Kūʻai
Maikaʻi ka hoʻokūkū olakino, akā ʻo ka manawa kēia e hoʻopau ai i ka hakakā kūʻai a me ke kālepa
ʻOiai ʻaʻole paha ʻoe e ʻae iā ia i HR, i kekahi manawa e ulu aʻe kahi hoʻokūkū liʻiliʻi ma waena o ke kūʻai aku a me ke kūʻai aku. Hoʻokaʻawale kēia mau hui ʻelua i nā wahi kokoke, akā i kekahi manawa, ʻike ʻia lākou mai nā honua like ʻole, e ʻōlelo ana i nā ʻōlelo like ʻole a me nā pahuhopu a me nā manaʻo like ʻole. He mea paʻakikī paha ka wehe ʻana i kēia hoʻokūkū, ʻoi aku ka nui o ka hoʻomaopopo a ʻae ʻana…
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Hoʻomaʻamaʻa kūʻai a kūʻai aku
Kūpono ke kūʻai aku ʻana a me ke kūʻai aku ʻana: Nā wānana kiʻekiʻe no ka wā e hiki mai ana
Ua loaʻa koke iā mākou kahi nīnau ninaninau maikaʻi me Giles House a ʻo kekahi o nā kumuhana o ke kūkākūkā ʻana ʻo ke kūʻai aku a me ke kūʻai ʻana. Ma hope o kēlā nīnauele, ua hoʻopuka hou ʻo InsideView i kēia mau wānana no ke kūʻai aku a me ke kūʻai ʻana. Hoʻokumu ʻia lākou ma ka puke hou, Aligned to Achieve: Pehea e hoʻohui ai i kāu mau mea kūʻai aku a me nā hui kūʻai aku i hoʻokahi ikaika no ka ulu ʻana, i kākau ʻia e kā lākou CMO Tracy Eiler…
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Hoʻoikaika Kūʻai
5 mau manaʻo kuhihewa o ke kūʻai aku ʻana a me nā ʻoiaʻiʻo
Ke hana nei mākou i kahi noi i kēia manawa kahi i ʻōlelo ai ka manaʻo makemake lākou e neʻe wikiwiki. ʻO ka hapa nui o ka poʻe kūʻai aku e hāʻule me ka manawa e loaʻa ai kahi pūlima wikiwiki, akā ke nānā nei au i kēia manawa he hōʻailona hōʻailona. ʻO ka neʻe ʻana me ka wikiwiki e alakaʻi i kahi manaʻolana e loaʻa koke nā alakaʻi. ʻOiai hiki paha ia a hiki i ka nānā pono ʻana i ka mea kūʻai aku, ʻo ka…