Terminology Hoʻolaha Pūnaewele: ʻO nā wehewehe kumu

I kekahi manawa poina mākou i ka hohonu o kā mākou i ka ʻoihana a poina e hāʻawi wale i kekahi i kahi hoʻokomo i ka terminology kumu a i ʻole nā ​​acronyms e lana nei a kamaʻilio mākou e pili ana i ka hokona pūnaewele ʻana. Laki no ʻoe, ua hui pū ʻo Wrike i kēia infographic 101 Marketing Online e hele iā ʻoe ma waena o nā huaʻōlelo kūʻai maʻamau āpau āu e pono ai e hoʻopaʻa i kahi kamaʻilio me kāu ʻoihana kālepa. Ke kūʻai aku ʻana pili - ʻike i nā hoa kūwaho e kūʻai aku i kāu

ʻO nā ʻōlelo aʻoaʻo kiʻekiʻe kiʻekiʻe no ke kalaiwa ʻana i nā kalepa hou aʻe a me ka hoʻopili ʻana

I kēia pule hoʻi wau i ke keʻena mai ka ʻōlelo ʻana ma Sioux Falls ma ka Concept ONE Expo. Ua hana wau i kahi hōʻike nui e pili ana i ka pehea e hiki ai i nā ʻoihana ke hoʻōla hou i kā lākou papahana kūʻai kelekiko e mālama i ka manawa, mālama i nā kumuwaiwai, hoʻomaikaʻi i ka ʻike kikohoʻe omni-kanal, a - ka hopena - hoʻokele i nā hopena ʻoihana hou aku ʻO kekahi o nā ʻōlelo aʻoaʻo i kūlike ʻole i nā kūlana o ka ʻoihana a me nā hana ʻoi loa. Eia nō naʻe, ʻo ia ke ʻano o ke kiko o kaʻu kī nui… ʻaʻole pinepine ka ʻike kupaianaha

Hiki i kahi ʻimi noiʻi liʻiliʻi ke hana i nā hopena pili kaiaulu a me ke kūʻai aku i nā kalaiwa

ʻOiai he nui nā ʻoihana liʻiliʻi e haʻalele nei iā Facebook, hoihoi mau wau i ka wā e ʻike ai i kahi mea i manaʻo ʻole ʻia e kū ma laila no kahi mea kūʻai aku. E manaʻoʻiʻo iaʻu, inā ʻaʻole lākou e uku nei e hoʻolaha i nā pou ... ʻAʻole wau i kau i nā mea i manaʻo ʻia he kiʻekiʻe loa. ʻO kekahi o kaʻu mau mea kūʻai aku kahi ʻoihana lawelawe home ʻohana e mālama ʻia e ka ʻohana ma Indiana. Aia lākou ma aneʻi no 47 mau makahiki a he kūlana hanohano ko lākou. I kēia mau lā, ua hoʻokau ka ʻino hekili i kekahi kūlanakauhale ma ka ʻaoʻao wale o Indianapolis, i kapa ʻia ʻo Greensburg.

Ka ʻokoʻa ma waena o SEO a me SEM, ʻelua mau ʻenehana e hopu i ke kalepa i kāu pūnaewele

ʻIke paha ʻoe i ka ʻokoʻa ma waena o SEO (Search Engine Optimization) a me SEM (Search Engine Marketing)? ʻO lākou nā ʻaoʻao ʻelua o ke kālā hoʻokahi. Hoʻohana ʻia nā ʻenehana ʻelua e hopu i nā kaʻa i kahi pūnaewele. Akā ʻoi aku ka wikiwiki o kekahi o lākou, no ka wā pōkole. A ʻo ka mea ʻoi aku kahi hoʻolōʻihi lōʻihi. Ua kuhi anei ʻoe ʻo wai o lākou ka mea maikaʻi loa? ʻĀ, inā ʻaʻole ʻoe e ʻike, ma aneʻi

Hoʻolālā ʻimi ʻimi uku: kahi laʻana huakaʻi a me ka mākaʻikaʻi

Inā ʻoe e ʻimi nei i ke kōkua a i ʻole he uku ʻike loea, he kumuwaiwai maikaʻi loa ma laila ʻo PPC Hero, kahi hoʻolaha maikaʻi kahi e kaʻanalike ai ka Cari Marketing i kā lākou ʻike. Ua hoʻokuʻu ʻia ʻo Search i kēia infographic maikaʻi, nā ʻ Toplelo aʻoaʻo he nui he PPC kiʻekiʻe no ka mākaʻikaʻi huakaʻi a me nā mākaʻikaʻi. ʻOiai ʻo ka hihia hoʻohana ka huakaʻi a me ka mākaʻikaʻi, kūpono kēia mau ʻōlelo aʻoaʻo no kēlā me kēia kūʻai aku e ʻimi nei e hoʻohui i kahi ʻano ʻimi hulina i uku ʻia i kā lākou papahana PPC (Pay Per Click). Me 65%