Hale Hōʻikeʻike
Martech Zone nā ʻatikala i kau ʻia hōʻikeʻike:
- ʻO Ecommerce a me Retail
15 Kālā no ka hoʻonui ʻana i ka lilo o ka mea kūʻai aku ma kāu wahi kūʻai aku
ʻO ka hoʻohana ʻana i nā ʻenehana hou a me nā hoʻolālā o kēia wā he mea nui ia no nā mea kūʻai aku e ʻimi nei e holomua i ka mākeke o kēia lā. Ke ulu wikiwiki nei ka ʻāina kūʻai, alakaʻi ʻia e nā holomua ʻenehana a me ka hoʻololi ʻana i nā ʻano mea kūʻai. ʻO nā 4Ps of Marketing ʻO ka 4Ps o ke kūʻai aku - Huahana, Kumukūʻai, Wahi, a me ka Hoʻolaha - ua lōʻihi ka pōhaku kihi o nā hoʻolālā kūʻai. Eia naʻe, i ka ulu ʻana o ka ʻoihana ʻoihana, ʻo kēia…
- ʻO Ecommerce a me Retail
Pehea e hiki ai i nā mea kūʻai aku ke pale aku i nā nalowale mai ka lumi hōʻike
E hele i lalo i ke ala o kekahi hale kūʻai brick-a-mortar a loaʻa paha, e ʻike ʻoe i kahi mea kūʻai aku me ka paʻa ʻana o ko lākou mau maka i kā lākou kelepona. Ke hoʻohālikelike nei paha lākou i nā kumukūʻai ma Amazon, e noi ana i kahi hoaaloha no kahi ʻōlelo aʻoaʻo, a i ʻole e ʻimi ana i ka ʻike e pili ana i kahi huahana kikoʻī, akā ʻaʻohe kānalua ua lilo nā polokalamu kelepona i ʻāpana o ka ʻike kūʻai kino. ma…
- ʻO Ecommerce a me Retail
He aha ka Webrooming? Pehea ia ʻokoʻa mai Showrooming?
I kēia pule ua noiʻi au i ke kūʻai ʻana i nā lako leo no kā mākou studio. Kūleʻa pinepine wau mai kahi kahua hana, a laila nā pūnaewele e-commerce kūikawā, nā hale kūʻai kūʻai, a me Amazon. ʻAʻole wau wale nō. ʻO ka ʻoiaʻiʻo, 84% o nā mea kūʻai aku e nānā iā Amazon ma mua o ke kūʻai ʻana.
- ʻO Ecommerce a me Retail
Pehea e hiki ai i ka poʻe kalepa ke hoʻonui i nā papahana Kalikimaka Mobile e hoʻonui i ka loaʻa kālā
I kēia kau Kalikimaka, hiki i nā mea kūʻai aku a me nā ʻoihana ke hoʻonui i ka loaʻa kālā ma ke ʻano nui: ma o ke kūʻai aku ʻana i nā kelepona. I kēia manawa, aia he 1.75 biliona mau mea nona nā kelepona ma ka honua holoʻokoʻa a me 173 miliona ma US, e helu ana i kahi 72% o ka mākeke kelepona paʻa ma ʻAmelika ʻAmelika. ʻO ke kūʻai ʻana ma ka pūnaewele ma nā polokalamu kelepona i hala aku nei i ka papapihi no ka manawa mua a…
- ʻO Ecommerce a me Retail
Ke hui nei paha ʻoe i nā mea kūʻai no ke kūʻai aku i kēia makahiki?
I ka manawa hea ʻoe e hoʻomaka ai i nā hoʻolaha hoʻomaha? Ke hoʻolālā nei ʻoe i nā hoʻolaha pāʻoihana ma ka pūnaewele? Ke hoʻomaikaʻi nei ʻoe i kāu pūnaewele i hiki i nā mea kūʻai aku ma ka pūnaewele ke ʻimi maʻalahi i nā manaʻo makana? He aha kāu e hana ai e hoʻowalewale i nā mea kūʻai e hōʻikeʻike nei e kūʻai i laila ma kahi? Loaʻa iā ʻoe ka ʻike huahana ma kāu pūnaewele? Ua hui pū ʻia kāu lumi hōʻikeʻike pūnaewele me…
- ʻO Ecommerce a me Retail
E makaʻala nā mea kūʻai aku: Ke wikiwiki nei nā hana kūʻai pūnaewele
Ke neʻe nei ka poʻe hou aku i nā kūlanakauhale kahi i hiki ʻole ai ka lawe ʻana i ka lā hoʻokahi, akā ua kau ʻia ma nā kūlanakauhale he nui ma ʻAmelika Hui Pū ʻIa. Wehewehe Kūʻai Kikohoʻe: Pūnaewele Pūnaewele - ke hele ka mea kūʻai aku i kahi hale kūʻai e kūʻai ai ma hope o ka noiʻi ʻana i ka huahana ma ka pūnaewele. Hōʻikeʻike - ke kūʻai aku ka mea kūʻai aku ma ka pūnaewele ma hope o ka noiʻi ʻana i ka huahana ma ka hale kūʻai. ʻO ka…