Inā ʻoe i kamaʻilio me kekahi alakaʻi kūʻai aku, pono ka hoʻokō ʻana i kahi kahua hoʻokele pilina o nā mea kūʻai aku (CRM)… ʻOi aku ka maikaʻi o ka CRM ma mua o ka hoʻopukapuka kālā a me nā pilikia, ʻoiai, ke maʻalahi ka huahana e hoʻohana (a i hoʻonohonoho ʻia i kāu kaʻina hana) a ʻike kāu hui kūʻai i ka waiwai a lawe a hoʻohana i ka ʻenehana. E like me ka nui o nā mea kūʻai aku, aia kahi ʻokoʻa nui i nā hiʻohiʻona e pono ai no a
Ke noi nei kekahi hoa hana oʻu i ka mea pili i ka mea kūʻai aku mea kūʻai aku hiki ʻole iā ia ke hoʻohana no kāna ʻoihana liʻiliʻi. ʻO kaʻu nīnau mua e pili ana i ke keʻena a me ka paepae leka uila e hoʻohana nei ʻo ia e kamaʻilio me kāna mau prospect a me nā mea kūʻai aku a ʻo ka pane ʻo Office 365 a me Outlook. ʻO ka hoʻopili ʻana o ka leka uila he kī i kekahi hoʻokō CRM (ʻo kekahi o nā helu), no laila ke hoʻomaopopo nei i nā papahana e hoʻohana ʻia nei i kahi ʻoihana e pono ai e haki.
ʻO OneLocal kahi o nā pono kūʻai aku e hoʻolālā ʻia no nā ʻoihana kūloko e kiʻi i nā mea kūʻai aku i nā mea kūʻai aku, nā mea kuhikuhi, a - ka hopena - e ulu i ka loaʻa kālā. Hoʻokumu ʻia ka paepae i kēlā me kēia ʻano ʻoihana lawelawe āpana, e ʻākoakoa ana i ka kaʻa, ke olakino, ke olakino, nā lawelawe home, ʻinikua, waiwai, salon, spa, a me nā ʻoihana kūʻai liʻiliʻi. Hāʻawi ʻo OneLocal i kahi suite e ʻumeʻume, mālama, a paipai i kāu ʻoihana liʻiliʻi, me nā pono hana no kēlā me kēia ʻāpana o ka huakaʻi a ka mea kūʻai. Kōkua nā pono hana paʻa o OneLocal
ma keia Martech Zone Nīnauele, ʻōlelo mākou iā Kate Bradley-Chernis, ka CEO ma Lately (https://www.lately.ai). Ua hana ʻo Kate me nā mana nui loa o ka honua e hoʻomohala i nā hoʻolālā ʻike e hoʻoulu ai i ka hoʻopili a me nā hopena. Kūkākūkā mākou pehea ke kōkua ʻana o ka ʻimi hoʻopunipuni e hoʻokuke i nā hopena kūʻai ʻike ʻike o nā hui. I kēia mau lā he ʻōnaehana kaiāulu AI ʻike hoʻokele…
ma keia Martech Zone Nīnauele, ʻōlelo mākou iā Mark Schaefer. He hoa aloha nui ʻo Mark, alakaʻi, mea kākau hua, haʻi ʻōlelo, podcaster, a me kākāʻōlelo i ka ʻoihana kūʻai aku. Kūkākūkā mākou i kāna puke hou loa, Cumulative Advantage, ka mea i ʻoi aku ma mua o ke kūʻai aku ʻana a kamaʻilio pololei i nā kumu e hoʻohuli i ka kūleʻa i ka ʻoihana a me ke ola. Noho mākou i kahi honua ...
ma keia Martech Zone Nīnauele, ʻōlelo mākou i ka mea hoʻokumu a me CEO o Casted, Lindsay Tjepkema. He ʻelua mau makahiki ʻo Lindsay i ke kālepa ʻana, he podcaster kahiko ia, a he hihiʻo kāna e kūkulu i kahi paepae e hoʻonui a ana i kāna ʻoihana kūʻai B2B ... no laila hoʻokumu ʻo ia iā Casted! Ma kēia māhele, kōkua ʻo Lindsay i ka poʻe hoʻolohe e hoʻomaopopo: * No ke aha ke wikiō ...
No kahi kokoke he ʻumi mau makahiki, e aʻo ana ʻo Marcus Sheridan i nā loina i kāna puke i ka poʻe e lohe ana a puni ka honua. Akā ma mua he puke ia, ua hōʻike ʻia ka moʻolelo ʻo ka Pool Pools (ʻo ia ke kahua) i loko o nā puke, nā paʻi a me nā ʻaha kūkā he nui no ke ʻano kū hoʻokahi i ka Inbound a me ka Marketing Content. I kēia Martech Zone Nīnauele,…
ma keia Martech Zone Nīnauele, kamaʻilio mākou iā Pouyan Salehi, kahi mea kālepa serial a hoʻolaʻa i nā makahiki he 2 i hala e hoʻomaikaʻi a me ka automating i ke kaʻina kūʻai aku no nā B2B ʻoihana kūʻai aku Reps a me nā kime loaʻa. Kūkākūkā mākou i nā ʻenehana i hoʻohālikelike i nā kūʻai aku o BXNUMXB a ʻimi i nā ʻike, nā mākau a me nā ʻenehana e hoʻohuli i nā kūʻai aku…
ma keia Martech Zone Nīnauele, kamaʻilio mākou iā Michelle Elster, ka Pelekikena o Rabin Research Company. He loea ʻo Michelle i nā kiʻina noiʻi helu nui a me ka qualitative me ka ʻike nui ma waena o ka honua i ke kūʻai aku ʻana, hoʻomohala huahana hou, a me nā kamaʻilio kūkā. I kēia kamaʻilio ʻana, kūkākūkā mākou: * No ke aha e hoʻopukapuka ai nā ʻoihana i ka noiʻi mākeke? * Pehea e hiki ai…
ma keia Martech Zone Nīnauele, kamaʻilio mākou iā Guy Bauer, ka mea hoʻokumu a me ka luna hoʻokumu, a me Hope Morley, ka luna hoʻomalu o Umault, kahi ʻoihana hoʻolaha wikiō wikiō. Kūkākūkā mākou i ka kūleʻa o Umault i ka hoʻomohala ʻana i nā wikiō no nā ʻoihana e ulu pono i ka ʻoihana me nā wikiō ʻoihana. He kōpena lanakila ʻo Umault o nā lanakila me nā mea kūʻai aku ...
ma keia Martech Zone Nīnauele, ʻōlelo mākou iā Jason Falls, ka mea kākau o Winfluence: Reframing Influencer Marketing e hoʻā i kāu Brand (https://amzn.to/3sgnYcq). 'Speaksleloʻo Jason i ke kumu o ke kālepa influencer ma o nā hana ʻoi loa o kēia lā e hāʻawi nei i nā hopena ʻoi loa no nā māka e hoʻohana nei i nā hoʻolālā kūʻai influencer nui Ma waho o ka hopu ʻana a…
ma keia Martech Zone Nīnauele, kamaʻilio mākou iā John Vuong o Local SEO Search, kahi ʻimiola mea lawelawe piha, ʻike, a me nā ʻoihana kaiapili no nā ʻoihana kūloko. Ke hana nei ʻo John me nā mea kūʻai aku ma waena o ka honua a kū hoʻokahi kāna kūleʻa ma waena o nā kūkākūkā SEO kūloko: he kekelē ʻo John ma ke kālā a he mea hoʻohana i nā mea uila mua, e hana ana ma nā kuʻuna…
ma keia Martech Zone Nīnauele, kamaʻilio mākou iā Jake Sorofman, Pelekikena o MetaCX, ka paionia i kahi ala hou e pili ana i nā hopena no ka mālama ʻana i ke ola o ka mea kūʻai. Kōkua ʻo MetaCX iā SaaS a me nā ʻoihana huahana kikohoʻe e hoʻololi pehea lākou e kūʻai aku ai, hāʻawi, hoʻohou a hoʻonui me kahi ʻike uila e pili pū ana me ka mea kūʻai aku i kēlā me kēia pae. Nā mea kūʻai mai ma SaaS…