10 ʻano o nā wikiō YouTube e kōkua e ulu i kāu ʻoihana liʻiliʻi

Aia nā mea hou aʻe ma YouTube ma mua o nā wikiō popoki a hāʻule nā ​​hōʻuluʻulu ʻana. I ka ʻoiaʻiʻo, nui nā mea hou aku. No ka mea inā ʻoe he ʻoihana hou e hoʻāʻo nei e hāpai i ka ʻike ʻana i ka brand a hoʻonui paha i nā kūʻai aku, ʻike i ke kākau ʻana, ke kiʻi ʻoniʻoni ʻana, a me ka hoʻolaha ʻana i nā wikiō YouTube he mākau mākau pono ʻo 21st kenekulia. ʻAʻole pono ʻoe i kahi hoʻolālā kūʻai nui e hana i nā ʻike e hoʻololi i nā manaʻo i nā kūʻai. ʻO nā mea a pau e pono ai he polokalamu kelepona a me kekahi mau hana hoʻopunipuni o ke kālepa. A hiki iā ʻoe

Kōkua nā hiʻohiʻona hou o Facebook iā SMBs e ola COVID-19

ʻO nā ʻoihana liʻiliʻi liʻiliʻi a me ka waena (SMBs) kū i mua o nā pilikia kūpilikiʻi, me 43% o nā ʻoihana i pani pani ʻia no COVID-19. I ka mālamalama o ka hoʻohaunaele mau ʻana, ka hoʻokū paʻa ʻana i nā kālā, a me ka wehe hou ʻana me ke akahele, ke piʻi aʻe nei nā ʻoihana e lawelawe i ke kaiāulu SMB e hāʻawi i ke kākoʻo. Hāʻawi ʻo Facebook i nā kumuwaiwai koʻikoʻi no nā ʻoihana liʻiliʻi i ka wā o ka Pandemic Ua hoʻolaha ʻo Facebook i kahi huahana hanana pūnaewele manuahi hou no SMBs ma kāna paepae - ka hana hou loa mai ka ʻoihana, e kōkua ana i nā ʻoihana me nā kālā kaupalena e hoʻonui i kā lākou hana kūʻai.

No ke aha e kōkua pono ai ke kālepa kūpaʻa i nā hana

Mai kinohi mai, ua hoʻokumu nā papahana uku pānaʻi i kahi ʻano hana iā ʻoe iho. ʻO nā mea ʻona ʻoihana, ke nānā nei e hoʻonui i ke kaʻa hou, e ninini i kā lākou helu kūʻai aku e ʻike i nā huahana a i ʻole nā ​​lawelawe i makemake nui ʻia a kūpono hoʻi e hāʻawi i nā mea hoʻoluhi manuahi. A laila, ua wehe ʻia i ka hale kūʻai paʻi kūloko e kiʻi i nā kāleka punch i paʻi ʻia a mākaukau e hāʻawi i nā mea kūʻai aku. He kumumanaʻo i hōʻoia maikaʻi, e like me ka ʻike o ka nui

ʻO nā hana kūʻai kūʻai pūnaewele kiʻekiʻe loa no nā ʻoihana liʻiliʻi liʻiliʻi

Ua hoʻokuʻu ʻo Emarsys, kahi alakaʻi alakaʻi o ka polokalamu kālepa ao no nā ʻoihana B2C, i nā hopena o kāna ana ponoʻī a me ka loiloi pūnaewele o 254 poʻe loea kalepa i paʻi ʻia me WBR Digital. Loaʻa nā ʻike nui i nā SMB (ʻoihana me nā loaʻa kālā o $ 100 miliona a ʻoi aku paha) i ka B2C kalepa e hoʻomohala nei i nā hoʻolālā omnichannel e pili ana i ka kūleʻa i hōʻoia ʻia, ke hoʻonui nei i ka manawa e hoʻomākaukau ai no ka wā kūʻai kūʻai nui nui, a ke hoʻāʻo nei e lawe i ka ʻenehana holomua i mua. e hoʻomau i ka wikiwiki

10 keu pono i kēlā me kēia ʻoihana liʻiliʻi e ʻike me ka Strategic Marketing Digital

Ua nīnauele mākou iā Scott Brinker e pili ana i kāna ʻenehana ʻenehana ʻenehana e hiki mai ana, Martech. ʻO kekahi o nā mea aʻu i kūkākūkā ai ka helu o nā ʻoihana i hoʻohana ʻole i nā hoʻolālā no ka mea ke holo pono nei kā lākou papahana. ʻAʻohe oʻu kānalua i nā ʻoihana me, kahi laʻana, kahi huaʻōlelo nui o ka waha clientele, hiki ke loaʻa kahi ʻoihana ulu a ulu. Akā ʻaʻole ia he manaʻo ʻaʻole kōkua kahi hoʻolālā hoʻolālā uila iā lākou. Hiki i kahi hoʻolālā kūʻai kūʻai uila ke kōkua i kā lākou prospect i ka noiʻi ʻana i ka

ʻO nā kī 7 i ke kūʻai aku ʻana ʻoihana liʻiliʻi

ʻOiai ke kōkua nei mākou i nā ʻoihana nui me kā lākou kūʻai aku ʻana a me kā lākou hoʻoikaika ʻana, he ʻoihana liʻiliʻi mākou iho. ʻO ia ka mea i kaupalena ʻia nā kumuwaiwai a me ka haʻalele ʻana o nā mea kūʻai aku, he mea nui e loaʻa iā mākou nā mea kūʻai aku ʻē aʻe e kū i ko lākou wahi. Hāʻawi kēia iā mākou e hoʻoponopono i kā mākou kahe kālā a mālama i nā kukui! He kūlana paʻakikī naʻe ia. Loaʻa iā mākou hoʻokahi wale nō mahina a ʻelua paha e hoʻomākaukau no ka haʻalele ʻana o hoʻokahi mea kūʻai aku a me ka onboarding o ka

ʻO ka makahiki o ka ʻoihana liʻiliʻi liʻiliʻi

Ke lohe wau e hoʻomaka ana kekahi i kahi ʻoihana a ʻona paha kā lākou ʻoihana ponoʻī, mahalo koke wau iā lākou. Hana nā ʻoihana liʻiliʻi i ka hapa nui o kā mākou pūnaewele hoʻonui a hana nui mākou āpau e hāpai i kekahi i ke kai o nā goliaths. Makemake au e hilinaʻi nui i nā ʻoihana liʻiliʻi ʻoiai he mea kūʻai nui kēlā me kēia mea kūʻai ... ʻaʻole ia he ʻōlelo hoʻohiki, he ʻoiaʻiʻo nō ia. Ke huli nei nā ʻoihana liʻiliʻi

Ke ala o ka SMB holomua

ʻO ka ʻāpana o ka hoʻomaopopo ʻana i ka manawa kūpono no ke kūʻai aku ʻana e hoʻomaopopo nei i ka hoʻohana ʻana o kāu mea kūʻai aku i kāu huahana a me nā lawelawe. Ke hoʻololi nui nei kā mākou poʻe hana i ka ʻohana liʻiliʻi a me ka liʻiliʻi (SMB). Inā lawelawe kāu ʻoihana iā SMB, pono ʻoe e hōʻoia i ka loaʻa ʻana o ka mana hana mamao a me nā pono hana e hoʻohana pono ai i kāu huahana a me nā lawelawe. Inā ʻoe ʻo B2C, e hoʻomaopopo ke loli nei nā hola hana a ke loli nei nā ʻano kūʻai. ʻOiai e lawelawe ana nā wahi kūʻai