ʻO kekahi o nā hana mua i ka lawe ʻana i kahi kūlana kūʻai hou a i ʻole ka hoʻokele ʻana i kahi mea kūʻai aku me kāu ʻoihana e loaʻa ana ka mana o nā ʻoihana kūʻai like ʻole, hoʻolaha, media media, a me nā kahua ʻike. Hiki ke paʻakikī ke nalo, poina, a waiho ʻia paha nā hōʻoia ʻana a me ka ʻōlelo huna me kahi limahana a i ʻole ka mea hana ʻaelike e haʻalele ana i ka brand. Mahalo wau i ka nui…