Kikoo o ka Funnel
Martech Zone nā ʻatikala i kau ʻia luna o ke funnel:
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CRM a me nā Paepae ʻIkepili
ʻO Doug BewsherDec 10, 2015
Infographic: He aha ke kūʻai ʻana i ka moʻokāki?
ʻO ke kūʻai aku ʻana i ka moʻokāki kahi ala hoʻolālā i ke kālepa ʻoihana kahi e noʻonoʻo ai kahi hui a hoʻopaʻa ʻia i nā moʻokāki a i ʻole nā mea kūʻai aku e pili ana i ka hiki ke hana lākou me ka ʻoihana. Hoʻokumu pinepine ʻia kēia ma kahi ʻaoʻao mea kūʻai aku (ICP) kūpono i nā pono ʻelua, nā ʻenehana, a me nā firmagraphics. Ua lilo ka marketing-based marketing (ABM) i kumu hoʻolālā no nā hui B2B e hoʻopaʻa ʻia…
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Nānā & hoʻāʻo
Douglas KarrNov 26, 2014
Kahi alakaʻi i ke ana ʻana i ka kūleʻa ʻana ʻo B2B
Nui nā ʻoihana e hakakā nei i ka hoʻokaʻawale ʻana a me ka hoʻomohala ʻana i kahi hoʻonohonoho kūʻokoʻa o nā metric kūʻai aku me kā lākou ʻoihana kūʻai ʻoihana. ʻO kēia infographic mai nā hoʻonā g2m he hōʻuluʻulu o nā metric marketing B2B a lākou e wehewehe hou aku ai i kā lākou Measuring Marketing ROI ebook. ʻO ka SMART Approach to Marketing Analytics SMART he acronym ia no kahi ala maʻamau i kekahi hana kūʻai aku: E koho…