Nā Kūlana Kūʻai
Martech Zone nā ʻatikala i kau ʻia kālailai ākea:
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Nānā & hoʻāʻo
Pehea e hoʻihoʻi ai a hōʻike i ka ʻikepili mōʻaukala Universal Analytics me GA4?
Ma ke ʻano he luna huahana i hana pū me kekahi mau hui ʻoihana, manaʻoʻiʻo wau ʻo ka hoʻololi ʻana o Google mai Universal Analytics (UA) i Google Analytics 4 (GA4) kekahi o nā mea ʻino loa aʻu i ʻike ai. Nui nā kumu…akā eia nā mea nui loa: Ka ʻikepili mōʻaukala - Ua hoʻomaha ʻia ʻo Google Analytics Universal ma Iulai 2023, a hiki iā ʻoe ke komo wale…
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Nānā & hoʻāʻo
E mālama i kāu mau hoʻolaha a kūkulu i kāu UTM Querystring ma Google Sheets (Free Copy)
Ke kōkua nei mākou i kahi mea kūʻai e-commerce nui me ka neʻe ʻana i Google Analytics 4 mai Universal Analytics a me ka hoʻomaikaʻi ʻana i kā lākou hoʻolaha hoʻolaha e hōʻoia i ka loaʻa ʻana o ka hōʻike pololei ʻana i kēlā me kēia o nā ʻano a me nā ala a lākou e hoʻohana ai, me nā influencers. ʻO ke ala maikaʻi loa e hana ai i kēia, ʻo ia ka hōʻoia i kēlā me kēia loulou i hāʻawi ʻia i kā lākou hale kūʻai pūnaewele he UTM querystring…
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Nānā & hoʻāʻo
Pehea e neʻe ai i nā hanana mai ka Universal Analytics i Google Analytics 4
ʻAʻole wau i hilinaʻi nui i ka Google Analytics 4 ʻoiai ke kau ʻia nei ka buzz e ka hui Google Analytics. Ua hoʻohana nā ʻoihana i nā miliona miliona no ka hoʻonui a hoʻohui ʻana i kā lākou mau pūnaewele, nā paepae, nā hoʻolaha, nā hanana, a me nā ʻikepili ana ʻē aʻe i loko o Universal Analytics wale nō e ʻike ʻaʻole ia e hana maʻalahi i loko o Google Analytics 4. ʻAʻole ʻokoʻa nā hanana… …
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Martech Zone Apps
App: Google Analytics Campaign UTM Querystring Builder
E hoʻohana i kēia mea hana e kūkulu i kāu Google Analytics Campaign URL. Hōʻoia ka palapala i kāu URL, e pili ana i ka loiloi inā loaʻa iā ia kahi querystring i loko, a hoʻohui i nā ʻano UTM kūpono āpau: utm_id, utm_campaign, utm_source, utm_medium, a me utm_term a me utm_content koho. HKH: Pono: URL kūpono me https:// me ka domain, ka ʻaoʻao, a me ka ID querystring koho: Koho: E hoʻohana i…
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Nānā & hoʻāʻo
Nā Hōʻike Kūʻai Kūʻē Universal Analytics: ʻoi aku ka maikaʻi ma mua o kou ʻike!
Hāʻawi ʻo Google Analytics iā mākou i ka nui o nā ʻikepili koʻikoʻi no ka hoʻomaikaʻi ʻana i kā mākou hana pūnaewele. ʻO ka mea pōʻino, ʻaʻole loaʻa iā mākou ka manawa hou e aʻo ai i kēia ʻikepili a hoʻololi iā ia i mea pono. Pono ka hapa nui o mākou i kahi ala maʻalahi a wikiwiki hoʻi e nānā i nā ʻikepili kūpono no ka hoʻomohala ʻana i nā pūnaewele maikaʻi aʻe. ʻO ia kahi i komo ai nā hōʻike ʻo Google Analytics Behavior. Me…
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Nānā & hoʻāʻo
Pehea e hoʻouka ai iā Google Tag Manager a me Universal Analytics
Ke hoʻohuli nei mākou i nā mea kūʻai aku iā Google Tag Manager i kēia mau lā. Inā ʻaʻole ʻoe i lohe i ka hoʻokele tag, ua kākau mākou i kahi ʻatikala hohonu, He aha ka Tag Management? – Paipai au iā ʻoe e heluhelu i ia mea. He aha ka Tag? ʻO ka hōʻailona he snippet o ke code e hoʻouna i ka ʻike i kahi ʻaoʻao ʻekolu, e like me Google. Inā ʻaʻole ʻoe e hoʻohana i kahi…
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Nānā & hoʻāʻo
No ke aha ʻoe e hoʻonui ai iā Google Universal Analytics
E wehe kākou i kēia nīnau i kēia manawa. Pono ʻoe e hoʻonui i ka Google Analytics Universal Analytics? ʻAe. ʻOiaʻiʻo, ua hoʻonui ʻia paha ʻoe i Universal Analytics. Akā, ma muli wale nō o ka hoʻonui ʻana o Google i kāu moʻokāki no ʻoe, ʻaʻole ia he manaʻo ʻaʻole pono ʻoe e hana i kekahi mea ʻē aʻe a i ʻole e loaʻa ana ʻoe i ka mea maikaʻi loa o kāu Universal hou…