He aha nā mea pono e pili ana i ka ʻikepili e hoʻohana nei nā mākeke i ke ana a me ke kālailai ʻana?

ʻO kekahi o nā leka i kaʻana like ʻia a mākou i kākau ai ma ke ʻano o ka analytics a me nā ʻano o nā pono hana hoʻopukapuka i loaʻa e kōkua i ka poʻe kālepa e nānā i kā lākou hana, kālailai i nā manawa kūpono no ka hoʻomaikaʻi, a ana i ka pane a me ka lawena o ka mea hoʻohana. Akā he aha nā mea hana a ka poʻe kālepa e hoʻohana nei? Wahi a ka nānā hou ʻana a Econsultancy, hoʻohana nui nā mākeke i nā anamanaʻo pūnaewele, a laila ʻo Excel, nā ʻike kaiāulu, nā hoʻopilipili lawe lima, A / B a i ʻole ka hoʻāʻo multivariate, nā hōkeoʻikepili pilina (SQL), nā pae ʻike ʻike pāʻoihana, ka mālama ʻana i nā tag, nā hopena hoʻoilina, ka hana automation,

He aha ka Analytics? He papa inoa o nā ʻenehana Analytics ʻenehana

I kekahi manawa pono mākou e hoʻi i ke kumu a noʻonoʻo maoli e pili ana i kēia ʻenehana a pehea lākou e kōkua ai iā mākou. ʻO ka Analytics ma ka pae maʻamau ka ʻike e pili ana i ka ʻike ʻōnaehana o ka ʻikepili. Ua kūkākūkā mākou i nā terminology anamanaʻo no nā makahiki i kēia manawa akā maikaʻi i kekahi manawa ke hoʻi i ke kumu. Ka wehewehe ʻana o ka ʻānekalakala ʻana ʻo Marketing Marketing i loko o nā kaʻina hana a me nā ʻenehana e hiki ai i nā mea kālepa ke loiloi i ka kūleʻa o kā lākou mau hana kūʻai aku

Piwik: E wehe i nā anamanaʻo punaewele punaewele

ʻO Piwik kahi kahua wehe hamama i hoʻohana ʻia e nā poʻe, nā ʻoihana a me nā aupuni a puni ka honua. Me Piwik, e lilo mau ana kāu ʻikepili. Hāʻawi ʻo Piwik i kahi hoʻonohonoho ikaika o nā hiʻohiʻona e pili ana i nā hōʻike helu maʻamau: nā huaʻōlelo kiʻekiʻe a me nā ʻenekini huli, nā pūnaewele, nā ʻaoʻao kiʻekiʻe URL, nā ʻaoʻao ʻaoʻao, nā ʻāina hoʻohana, nā ʻōnaehana, nā mākeke mākaʻikaʻi, hoʻonā hoʻonā, ka papakaumaka VS kelepona, ke komo ʻana (manawa ma ka pūnaewele. , nā ʻaoʻao no ke kipa ʻana, nā kipa hou ʻana), nā hoʻolaha kiʻekiʻe, nā loli maʻamau, nā ʻaoʻao komo / puka i waho kiʻekiʻe,

ʻO ka Disrupter ma Marketing Automation

I ka wā aʻu i kākau ai e pili ana i ka wā i hala, kēia manawa a me ka wā e hiki mai ana o ke kūʻai aku ʻana, ʻo kahi mahele o ka nānā ʻana ʻo ka automation marketing. Ua ʻōlelo wau e pili ana i ka hoʻokaʻawale maoli ʻana o ka ʻoihana. Aia nā hopena haʻahaʻa e koi iā ʻoe e kūlike i kā lākou kaʻina hana i mea e kūleʻa ai. ʻAʻole kumukūʻai kēia mau mea ... he nui nā kumukūʻai he mau kaukani kālā i kēlā me kēia mahina a koi pinepine iā ʻoe e hana hou i ka hana a kāu ʻoihana e kūlike me kā lākou hana. Manaʻoʻiʻo wau i kēia hoʻokalakupua i ka pōʻino no nā mea he nui