Zero Manawa O ka Oiaio
Martech Zone nā ʻatikala i kau ʻia zero manawa o ka ʻoiaʻiʻo:
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ʻO Ecommerce a me Retail
ʻO ka manawa Zero o ka ʻoiaʻiʻo: Nā ʻanuʻu 8 i ka mākaukau
I ka hopena o ka makahiki i hala, ua kū au i kahi hoa hana e hana i kahi hōʻike ma Google's Zero Moment of Truth (ZMOT). ʻOiai ua hoʻokomo ʻia ka nui o ka hoʻoikaika a me nā mea i ka hoʻopaʻa ʻana i ka hoʻolālā, no ka hapa nui o nā mea kūʻai aku o kēia wā, ʻano haʻahaʻa ka mea. He aha ka Zero Moment of Truth? Ke kūʻai aku nei mākou i nā ʻāpana kulina, nā tiketi ʻaha mele a i ʻole kahi mahina meli…