Ka Mana Noho: Pehea kou lōʻihi?

viagra

Each medium you select has its advantages and disadvantages – one of them that's not discussed very often is the staying power of a campaign.

Ua kākau ʻo Seth e pili ana Reebok a couple weeks ago and how they have a fully active campaign that they've, unfortunately, abandoned. Derrick Daye nominates the series in the ʻO Superbowl 5 ʻoi loa Nā hoʻolaha mau loa! E hele i ka pūnaewele, ʻoiai ʻoe, a ʻo ʻoe loaʻa i kahi hewa 404.

Today, we logged into one of our vendor tutorials and found that the video no longer matched the upgrades that have been happening to the interface. Instead of leveraging new videos to talk about the changes and why they are so great, the folks learning from the tutorials were left confused. What an unfortunate opportunity for marketing lost! If you've got great features, you should be calling them out in your video!

Ke hoʻi nei i ke kiko ... ʻo kekahi o nā mea pūʻiwa o ke wikiō kona mana mau loa ma ke ʻano he moʻo moʻolelo. Nā memo blog do eventually go out of date. Seasons change, bloggers change their minds, or another blog does a better job and gets the attention. I've seen a couple blog posts from my counterparts where I said, “Hey… I wrote that a month ago!” Guess what? It doesn't matter!

Blog posts don't have the staying power that you might think. Imagine a pile of content… the old content at the bottom stinks. It's old and no one can find it anymore. It's been replaced by new content. Some bloggers like me try to revive old content by referencing it in a post or utilizing pili plugins. Related posts are the Viagra of blogging. It extends the life of a post a little, but it won't revive it and get it back to the top of the pile.

If we look at other mediums, they've got different degrees of staying power as well. Television has about a 10 second staying power (unless you go back to the days of Johnny Carson and 3 networks). Radio has a few minutes. Daily newspapers have a day. Sunday newspapers might have a week. Websites may last a few months to a year. Blog posts might last a few days to a week. Direct mail lasts the distance between the mailbox and the trash can…

Akā wikiō! Eia he 4 mau makahiki ma hope, a ʻakaʻaka nō mākou ʻO Terry Tate, Office Linebacker:

Something to keep in mind when you're thinking about Return on Marketing Investment, isn't it?

6 Comments

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    ʻO ka pou maikaʻi WOOOOO !, ʻae au i ke ʻano o ka wikiō ʻoi loa ka lōʻihi. ʻAʻole kūʻai ʻia wau i kēlā wikiō ka nalu hou ma Marketing ROI. Manaʻo wau he kakaikahi loa nā ʻoihana i "loaʻa" ke wikiō a me nā mea e pono ai e hoʻolilo iā lākou i hope ... nui loa e mālama iā ia ma ke ʻano he medium push hou i hiki iā lākou ke kamaʻilio me kā lākou mea kūʻai aku. He mea hoihoi ia e ʻike ai pehea e hoʻohana ai nā ʻoihana i ka wikiō a hoʻopau nā mea kūʻai iā lākou i kēia manawa no ka mea ʻoi aku ka maʻalahi o ka hoʻolaha ʻana o ka broadband a me nā pūnaewele.

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    ʻO kekahi o nā pāʻoihana superbowl i hala iho nei i ka wā e noho mau ana ka mana me aʻu, aloha wau iā lākou. ʻIke inā hoʻomanaʻo wau i kekahi mea hou aʻe e pili ana i nā mea hana ma mua o ka logo. / kāhili

    Me ka Patriots e hoʻomalu nei ke pili wau ʻike mākou i kahi kumumanaʻo "patriotic" kaumaha i kēia makahiki me nā mea hoʻolaha e manaʻo ana NE e lilo i ka pāʻani nui.

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    Lohe nui wau iā ʻoe. Eia nō naʻe, haʻohaʻo au pehea i hiki ai iā Shakespeare a i ʻole kekahi o nā mea kākau nui ʻē aʻe ke kū i ka ʻino o nā kenekulia. ʻAʻohe wikiō ma laila. Maliʻa paha he makemake ko kā mākou hanauna i nā kiʻi i kū ʻole i ka huaʻōlelo i kākau ʻia.
    ʻO wai ka meaʻike?

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      No ka mea pena maikaʻi lākou i nā kiʻi me nā huaʻōlelo. Ke pena ʻia nā huaʻōlelo i nā kiʻi paʻi a kēlā me kēia kanaka i ʻike ai - me loko o ko lākou manaʻo ponoʻī - nā kiʻi "kū hoʻokahi".

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    Wow, kupaianaha ke hoʻomau nei ka mana o kēlā ʻoihana - he leʻaleʻa wale nō ia.

    @ Alex. Ua poina iaʻu no Reebok ʻoiai. Pehea ka ʻōlelo?

    Hoʻomaopopo i hoʻokahi mea ma waho o ka lā i ke kālepa? “He kāhea mamao kēlā, e Doug!” Hmm, mai noʻonoʻo he hana nui hou kēlā.

    Eia nō naʻe, hilarious nō.

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