ʻO 4 nā mea maikaʻi o nā Micro-Influencers

Nā Micro-Influencers

I ke ʻano ʻana o ka marketing influencer a ulu, ʻike hou nā māka ma mua o ka maikaʻi o ka hoʻonui ʻana i nā leka i waena o ka poʻe i hoʻolohe ʻia me ka hyper-target. Ua kaʻanalike mākou a ka hoʻohālikelike ʻana o nā (influencer / macro / mega) a me nā influencers micro-influencers ma mua:

  • (Macro / Mega) Hoʻohui - kēia poʻe e like me ka poʻe kaulana. He nui kā lākou ukali a hiki i nā influencer ke kūʻai aku, akā ʻaʻole pono ia i kahi ʻoihana kikoʻī, huahana, a lawelawe paha.
  • Micro-influencer - he poʻe paha kēia i lalo iki, akā ua hana nui lākou a nui ka mana ma luna o ka poʻe ukali iā lākou. ʻO kahi laʻana paha he ʻoihana kūʻai kūʻai waiwai i ukali ʻia e nā ʻākena he nui.

Nā Micro-influencers hāʻawi i ka hui maikaʻi loa o ke kokoke, ka hilinaʻi, ka hoʻokomo ʻana, a me ka hiki ʻole a like ʻole me ka mea e hana ʻia me nā macro-influencers a me nā mea kaulana, nā mea a lākou e hoʻopuka ai e kani me ko lākou mau pepeiao no ka mea he relatable lākou.

ʻO ka infographic, i haku ʻia e kā mākou mea kūʻai aku, a ʻoihana marketing influencer SocialPubli.com, hōʻike i nā pono kī ʻehā o ka hana ʻana me ka mea i kapa ʻia ʻo 'long-tail' o ke kālepa influencer:

  • ʻOi aku ka hilinaʻi o nā Micro-Influencers - ʻike lākou a makemake nui e pili ana i ka kikoʻī kikoʻī a lākou e uhi ai, a ma muli o kēia, ʻike ʻia lākou he mau loea a me nā kumuwaiwai hilinaʻi o ka ʻike.
  • Loaʻa i nā Micro-Influencers ke komo kiʻekiʻe - ʻO ka ʻike a nā micro-influencers e hana hou ai i kā lākou mau pepeiao no ka mea relatable lākou. Hōʻike nā haʻawina e like me ka piʻi ʻana o ka helu o ka poʻe ukali, hoʻemi ka helu o ke komo ʻana
  • ʻOi aku ka ʻoiaʻiʻo o nā Micro-Influencers - no ka mea hoihoi maoli lākou i kā lākou niche, hana nā micro-influencers i ka ʻike i ʻoi aku ka pilikino a me ka ʻoiaʻiʻo.
  • ʻOi aku ka waiwai o kā Micro-Influencers - ʻOi aku ka uku o nā micro-influencers ma mua o nā mea kaulana a i ʻole mega-inflencers me nā miliona o ka poʻe ukali.

Eia ka infographic piha:

ʻO ka Mana o Micro-Infographic

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