ʻO ka Genius Marketing o Jim Irsay

isay

isayMa ka Lāpule, ua hoʻokahuli ka Indianapolis Colts i ka Tennessee Titans e lilo i AFC South Champions. Ma mua o ka pāʻani, akā, ua holo ka mana o Colts ʻo Jim Irsay i kahi hoʻolaha kalepa ʻoi loa ma luna o Twitter.

Inā ʻaʻole ʻoe i luna i nā kikoʻī, e nānā kākou i nā tweet a Irsay mai Kēkēmapa 31st:

E LILO ANA I KE PRIUS A ME $ 4K — Ma ka hora 1:15 o ke ahiahi o kēia Lāpule e mālama ʻia ana kahi Prius ʻeleʻele ma ka plaza o waho ma waho o ke kahua pāʻani ʻo Lucas Oil…

E LOA I KE PRIUS A ME $ 4K — Pono nā mea komo i 18 yrs a ʻoi paha a e ukali ana iā @jimirsay ma Twitter.com…

E LOA ANA I KE PRIUS A ME $ 4K — KEKAHI komo ʻana i kēlā me kēia kanaka, disqualified ʻoe (ʻaʻole e hoʻomākeʻaka)!

E LILO ANA I KE PRIUS A ME $ 4K — Ma ka 1pm o kēia Lāpule e tweet wau i kahi nīnau. Hiki iā ʻoe ke komo ma ke kāwili ʻana i kāu pane.

E LOA I KE PRIUS A ME $ 4K — Pono e hoʻokomo i kou inoa ʻo Ur tweet e like me ka mea i ʻike ʻia ma kāu laikini kaʻa a e hoʻopili pū me @jimirsay AND # gocolts.

E haʻalele kāua i nā mea maopopo pono o kēia ʻano hoʻolaha. I kēlā me kēia manawa hāʻawi ʻoe i kahi makana waiwai, hana ʻoe i nā buzz a me ka hoihoi i ka mana. Hoʻoikaika ʻoe i ke kūpaʻa. Hoʻoliʻoli ʻoe i ka poʻe he nui, a hauʻoli paha i hoʻokahi kanaka. Maikaʻi loa nā hoʻokūkū.

Akā ua hana ka hui kālepa Colts i kekahi mea maikaʻi loa me kēia hoʻolaha, kahi mea e uku a hoʻolōʻihi ka manawa e hana i kahi ʻano ʻē. Ua ʻākoakoa lākou i kahi papa inoa pololei o Colts Fans a me nā lima Twitter.

E noʻonoʻo e pili ana! Pono ke kūʻai aku ʻana nui i kahi hōkeo ʻikepili maʻemaʻe, pololei. ʻO ka hoʻomohala ʻana i nā ʻenehana hou e like me Twitter ʻo ia hoʻi he ala hou e hiki ai i ka poʻe, akā i ka manawa like, maikaʻi loa ka hiki ke hoʻohui i nā mea pā i nā moʻokāki Twitter.

E nānā, ma ke ʻano he laʻana, ma ka mea hoʻohana Twitter @ Kahikila96. Hiki iā ʻoe ke haʻi he mea aloha nui ʻo ia ma ka heluhelu ʻana i kāna mau Tweet. Akā ʻaʻohe ala e ʻike ai ʻo wai ʻo ia, ʻoiai ʻaʻole i hāʻawi ka mea hoʻohana i kahi inoa ma kāna ʻaoʻao Twitter. ʻO ka ʻoiaʻiʻo, hoʻohana wale ka hapa nui o ka poʻe i kahi alias, kahi inoa mua a inoa nick paha ma ka pūnaewele. ʻAʻohe ala maʻalahi e kuhikuhi ākea me nā ʻike kūhelu āpau āu e loaʻa ai i kekahi, e like me ka mōʻaukala kūʻai, nā ʻikepili kahua kūʻai, a pēlā aku.

Akā i kēia manawa, ua ʻike ʻo Jim Irsay (a me nā mea a pau) ʻo @ DeadStroke96 ʻo ia ʻO George Ketchman. Me he mea lā he haneli — inā ʻaʻole he mau kaukani — ka poʻe i hāʻawi manawaleʻa i ka ʻikepili maʻemaʻe, pololei no kēia hoʻokūkū. ʻO ke poʻo i ka Twitter Search e ʻike ai iā ʻoe iho. (Hiki iā ʻoe ke ʻimi no "#gocolts @jimirsay footballs" e hōʻemi i nā hopena.)

Kekahi o ka maikai aoao i hoʻonui i ka hana e hoʻoneʻe i ka hana i kekahi poʻe ʻē aʻe. Ua hiki i nā Colts ke hoʻolilo i mau hola he nui i ka huli ʻana i nā mea ukali a Jim Irsay a pau, e nānā ana i kā lākou profile a me kā lākou mau tweets e hoʻāʻo ai e hoʻoholo i kā lākou inoa loio piha. A i ʻole, hiki iā lākou ke holo i ka hoʻokūkū like a lākou e makemake ai, a waiho i ka poʻe e hana i ka hana na lākou iho.

Hana maikaʻi, Jim Irsay a me ka hui kālepa Colts!

19 Comments

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      He manaʻo maikaʻi ia… akā he aha ka ROI? I koʻu heluhelu mua ʻana i kahi tweet e pili ana i ka hoʻolaha ʻana i ka Pōʻaono @jimirsay he 18,000+ mau mea hahai. Ua nānā au a ua 20,000+ i kēia manawa. Ua kūʻai ʻia ke kumukūʻai i ʻelua kaukani mea hahai hou?

      • 3

        Ke kānalua nei au ua kokoke ke kumukūʻai i $30k. Ua ʻike mākou he $4k ma ke kālā. Loaʻa paha iā lākou ke kaʻa me ke kumu kūʻai kūʻai ʻole.

        Inā hoʻohana nā Colts i ka ʻikepili, a laila ʻae, ʻoi loa ka waiwai o $4,000. He nui nā pule he nui e hoʻopaʻa inoa i ka poʻe hahai a Irsay me nā poʻe maoli maoli, a ʻaʻole ia e uhi i nā mea hoʻohana Twitter he hiki ʻole iā ʻoe ke unuhi.

        ʻOiaʻiʻo, aia hoʻokahi ʻāpana o ka ʻike: hiki i kekahi ke kiʻi i kēia papa inoa i kēia manawa, ʻaʻole nā ​​Colts wale nō. Pono e haʻi iā ʻoe i kahi mea ʻē aʻe e pili ana i kēia hoʻolaha.

        • 4

          Pono ʻoe e helu i ke kumukūʻai o ka 'hui nui' a laila. Hiki iā ʻoe ke hoʻokaʻaʻike i 1 kanaka i kēlā me kēia 3 mau minuke, a i ʻole 20 i ka hola. No 20,000 mau mea hahai, ke nānā nei ʻoe i 1000 man-hours o ka hana. E hoʻolei i kēlā ma kahi kūlana hoʻokomo ʻikepili kūpono $10/hola, a aia ʻoe i kahi $10,000 hou no ke kumukūʻai. I kēia manawa, ua hoʻi ʻoe i $14,000 inā manuahi ke kaʻa, $30,000+ inā he uku.

          (ʻAe, a ʻoi aku ka maikaʻi o ka hoʻomaka ʻana iā lākou i kēia lā ma mua o ka holoi ʻana o search.twitter.com iā ia i loko o hoʻokahi pule hahahaha! 🙂 )

          Manaʻo wau he NUI ʻo Irsay i ke kūkulu ʻana i ka buzz, e kamaʻilio ana i nā poʻe, a me nā mea ʻē aʻe.

          He aha kāna pahuhopu nui? E kiʻi i ka poʻe e kamaʻilio a hauʻoli e pili ana i nā Colts (a me ia), a e hoʻomau i ka hōʻike ʻana he nui kāna kālā a hiki ke hāʻawi i nā mea. Ua lanakila ʻo ia ma ia mea? ʻAe.

      • 5

        ʻAʻole ʻo ROI i nā mea hahai Twitter wale nō ʻo Steve. ʻAʻole hiki iā ʻoe ke ana i ka ROI o kahi mea hoʻoheheʻe e like me kēia. ʻAʻole ia e pili ana i ka nui o nā mea hahai iā Irsay e pili ana i ka helehelena o kahi hui e hoʻolaha ana ma ke kūlanakauhale. ʻO Heck ka mea kokoke i ka waiwai no nā hale kūʻai āpau a lākou e kiʻi nei mai nā geeks marketing e like me mākou. Kūʻai maikaʻi ʻia nā pāʻani ma mua no laila ʻaʻohe wahi o nā Colts e hoʻomaikaʻi i kā lākou ROI no kēlā me kēia ʻōlelo.

      • 6

        Hiki i nā Colts ke loaʻa kālā ma o nā tikiki… Uku nā mea kākoʻo i nā helu nui. ʻAʻole like me kahi hui maʻamau, pili nā mea pā o nā hui haʻuki. No laila, ʻoi aku ka maikaʻi o ka nīnau - he aha ka waiwai o ke ola o kahi mea pā Colts…. a ua hana ʻo Jim Irsay i nā mea pā Colts ma ka hana ʻana i kēia? Manaʻo wau aia paha iā ia. Ua luhi ka poʻe i nā hui e lawe mau ana… he ʻano maikaʻi kēia o ka hāʻawi liʻiliʻi.

      • 7

        ʻAʻole ia e pili ana i ka ROI, nā mea hahai, a i ʻole ke kumukūʻai. ʻO ia e pili ana i nā ramblings egomaniacal o kahi billionaire me ke kālā ʻoi aku ma mua o ka noʻonoʻo. ʻO koʻu manaʻo maoli… ua uku ʻo ia i $1M no ke kīkā a Jerry Garcia. Manaʻo maoli ʻoe ua hopohopo ʻo ia no $30k?

        • 8

          ʻOiai ʻae wau ʻaʻohe mea like ke kālā a me ka noʻonoʻo, ʻaʻole maopopo iaʻu ʻae wau he egomaniacal ʻo Irsay. I ka hapanui o nā hihia, ua hana ʻo Irsay i nā mea āpau e pale aku ai i ke kukui. Hana wau me kekahi poʻe i kamaʻilio nui me ia a ua haʻi mai lākou iaʻu he kanaka kupanaha me ka puʻuwai palupalu. Inā ʻoe e ʻimi, e ʻike ʻoe ua mālama ʻo ia i nā hana aloha he nui e hele nei ma Indiana.

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    ʻO wau me Brad ma kēia, ʻano. Manaʻo nui ʻo Robby e hoʻohana nā Colts i ka ʻike. Ke kānalua nei au ma mua o ka ʻike ʻana iā lākou kekahi o nā mea maikaʻi loa (no ka mea ʻaʻole i loaʻa) i loko o ka wahi kaiapuni no kahi hui pro. I kēia manawa ua hāʻawi ʻia kā lākou poʻe pā i ka nui o kā lākou noi no lākou ma ka pūnaewele a ua maikaʻi ia akā i kēia manawa ke hoʻopuka nei ʻo Irsay i kāna kahawai o ka ʻike a hāʻawi i nā tiketi a me nā kaʻa ʻaʻole ia he manaʻo ua naʻauao ka hui. Ke kuhikuhi nei nā ʻāpana o ka hoʻokūkū i kekahi me ka ʻike Twitter e komo ana i ka pepeiao o Jim. Hiki paha iā Doug a me kāna hoa ʻo Pat Coyle ke kamaʻilio me nā Colts ma ke ʻano he hui ʻoi aku ka maikaʻi ma mua o wau. Ua loaʻa iā Toyota kekahi hale pāʻani maikaʻi mai kēia, ʻoiai ua hiki iā lākou ke loaʻa i ke kōkua hou aʻe mai Jim a me kā lākou mau mea kūʻai kūloko ʻaʻole paha i hoʻolaha a hoʻohana e like me ka hiki iā lākou. ʻO kahi hui ʻike pilikanaka e ʻimi nei e hui pū me nā Colts e palu ana i kā lākou ʻokiʻoki i kahi ʻaelike e like me kēia. ʻAʻole paha he mea ʻole ke kumukūʻai o nā Colts no ke kaʻa a i hōʻemi nui ʻia ma muli o ka hui pū ʻana o Toyota me ka hui (ʻoi aku paha ke kumu kūʻai o ke kaʻa ma lalo o $20k inā lākou i uku no ia) kūkulu ʻia a puni lākou a me kā lākou huahana akā ʻaʻole ʻeha ka hoʻolaha. He mea maikaʻi loa ka ʻike ʻana ʻaʻole kānana ʻia nā tweets a Irsay akā mai kahi kūʻai kūʻai aku ke ʻike nei au i ka nui o ka manawa a me ka lumi no ka hoʻomaikaʻi ʻana.

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    Wahi a nā lula hāʻawi kaʻa/kālā a Jim Irsay, pono ka tweet e hoʻokomo i kou inoa e like me ka mea i ʻike ʻia ma kāu laikini kaʻa. ʻOiai paha kēia no ka hana ʻana i ka ʻikepili, manaʻo wau e pale aku i ka hoʻopunipuni. Loaʻa iā ia ka palena hoʻokahi tweet-per-person; ua hōʻole ʻia ʻoe no nā tweets he nui. ʻO ka lula "inoa piha" i hoʻohaʻahaʻa i nā kuhi he nui mai kekahi me nā moʻolelo Twitter he nui.

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    Hoʻohaʻahaʻa mau i ka wā e hui pū ai kekahi mea kaulana (@jimirsay) i Twitter a ʻoi aku ma mua o ka nui o ka poʻe hahai iā ʻoe i mau makahiki e hōʻiliʻili ai… i loko o ʻelua pule!

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