ʻO ka Genius Marketing o Jim Irsay

irsay

irsayMa ka Lāpule, ua hoʻokahuli ka Indianapolis Colts i ka Tennessee Titans e lilo i AFC South Champions. Ma mua o ka pāʻani, akā, ua holo ka mana o Colts ʻo Jim Irsay i kahi hoʻolaha kalepa ʻoi loa ma luna o Twitter.

Inā ʻaʻole ʻoe i luna i nā kikoʻī, e nānā kākou i nā tweet a Irsay mai Kēkēmapa 31st:

E LILO ANA I KE PRIUS A ME $ 4K — Ma ka hora 1:15 o ke ahiahi o kēia Lāpule e mālama ʻia ana kahi Prius ʻeleʻele ma ka plaza o waho ma waho o ke kahua pāʻani ʻo Lucas Oil…

E LOA I KE PRIUS A ME $ 4K — Pono nā mea komo i 18 yrs a ʻoi paha a e ukali ana iā @jimirsay ma Twitter.com…

E LOA ANA I KE PRIUS A ME $ 4K — KEKAHI komo ʻana i kēlā me kēia kanaka, disqualified ʻoe (ʻaʻole e hoʻomākeʻaka)!

E LILO ANA I KE PRIUS A ME $ 4K — Ma ka 1pm o kēia Lāpule e tweet wau i kahi nīnau. Hiki iā ʻoe ke komo ma ke kāwili ʻana i kāu pane.

E LOA I KE PRIUS A ME $ 4K — Pono e loaʻa i kou inoa ʻo Ur tweet e like me ka mea i ʻike ʻia ma kāu laikini kaʻa a e hoʻopili pū me @jimirsay AND # gocolts.

E haʻalele kāua i nā mea maopopo pono o kēia ʻano hoʻolaha. I kēlā me kēia manawa āu e hāʻawi ai i kahi waiwai nui, hana ʻoe i nā buzz a me ka hoihoi i ka mana. Hoʻoikaika ʻoe i ke kūpaʻa. Hoʻoliʻoli ʻoe i ka poʻe he nui, a hauʻoli paha i hoʻokahi kanaka. Maikaʻi loa nā hoʻokūkū.

Akā ua hana ka hui kālepa Colts i kekahi mea maikaʻi loa me kēia hoʻolaha, kahi mea e uku a hoʻolōʻihi ka manawa e hana i kahi ʻano ʻē. Ua ʻākoakoa lākou i kahi papa inoa pololei o Colts Fans a me nā lima Twitter.

E noʻonoʻo e pili ana! Pono ke kūʻai aku ʻana nui i kahi hōkeo ʻikepili maʻemaʻe, pololei. ʻO ka hoʻomohala ʻana i nā ʻenehana hou e like me Twitter ʻo ia hoʻi he ala hou e hiki ai i ka poʻe, akā i ka manawa like, maikaʻi loa ka hiki ke hoʻohui i nā mea pā i nā moʻokāki Twitter.

E nānā, ma ke ʻano he laʻana, ma ka mea hoʻohana Twitter @ Kahikila96. Hiki iā ʻoe ke haʻi he mea aloha nui ʻo ia ma ka heluhelu ʻana i kāna mau Tweet. Akā ʻaʻohe ala e ʻike ai ʻo wai ʻo ia, ʻoiai ʻaʻole i hāʻawi ka mea hoʻohana i kahi inoa ma kāna ʻaoʻao Twitter. ʻO ka ʻoiaʻiʻo, hoʻohana wale ka hapa nui o ka poʻe i kahi alias, kahi inoa mua a inoa nick paha ma ka pūnaewele. ʻAʻohe ala maʻalahi e kuhikuhi kūʻē me nā ʻikepili kūhelu āpau āu e loaʻa ai i kekahi, e like me ka mōʻaukala kūʻai, nā ʻikepili kahua kūʻai, a pēlā aku.

Akā i kēia manawa, ua ʻike ʻo Jim Irsay (a me nā mea a pau) ʻo @ DeadStroke96 ʻo ia ʻO George Ketchman. Me he mea lā he haneli — inā ʻaʻole he mau kaukani — ka poʻe i hāʻawi manawaleʻa i ka ʻikepili maʻemaʻe, pololei no kēia hoʻokūkū. ʻO ke poʻo i ka Twitter Search e ʻike ai iā ʻoe iho. (Hiki iā ʻoe ke ʻimi no "#gocolts @jimirsay footballs" e hōʻemi i nā hopena.)

Kekahi o ka maikai aoao i hoʻonui i ka hana e hoʻohuli i ka hana i kekahi poʻe ʻē aʻe. Ua hiki i nā Colts ke hoʻolilo i mau hola he nui i ka huli ʻana i nā mea ukali a Jim Irsay a pau, e nānā ana i kā lākou profile a me kā lākou mau tweets e hoʻāʻo ai e hoʻoholo i kā lākou inoa loio piha. A i ʻole, hiki iā lākou ke holo i ka hoʻokūkū like a lākou e makemake ai, a waiho i ka poʻe e hana i ka hana na lākou iho.

Hana maikaʻi, Jim Irsay a me ka hui kālepa Colts!

19 Comments

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      He manaʻo maikaʻi loa ia ... akā he aha ka ROI? I ka manawa aʻu i heluhelu ai i kahi tweet e pili ana i ka hoʻolauleʻa ma ka Pōʻaono @jimirsay he 18,000+ mau ukali ma hope. Ua nānā wale wau a aia i kēia manawa 20,000+. ʻO ke kumukūʻai he ʻelua tausani mau ukali hou?

      • 3

        Ke kānalua nei wau ua kokoke ke kumukūʻai i $ 30k. ʻIke mākou he $ 4k ka liʻiliʻi ma ke kālā. Ua loaʻa paha iā lākou ke kaʻa me ke kumu kūʻai ʻole ma ke kūʻai ʻana no kekahi kālepa kūʻai.

        Inā hoʻohana nā Colts i ka ʻikepili, a laila, he $ 4,000 ke kumu kūʻai. E lilo ana kahi hui nui i mau pule he nui e kāʻei i nā mea a pau o kā Irsay poʻe me nā kānaka maoli, a ʻaʻole ia e uhi i nā mea hoʻohana Twitter he nui ʻaʻole hiki iā ʻoe ke hoʻomaopopo.

        ʻOiaʻiʻo, aia kekahi ʻikepili hou aʻe: Hiki i kekahi ke kiʻi i kēia papa inoa i kēia manawa, ʻaʻole wale nā ​​Colts. E haʻi paha kēlā iā ʻoe i kahi mea ʻē aʻe e pili ana i kēia hoʻolaha.

        • 4

          Pono ʻoe e helu i ke kumukūʻai o ka 'sizable team' i kēlā manawa. ʻLelo hiki iā ʻoe ke kuhikuhi i kekahi kanaka i kēlā me kēia minuke 1, a i ʻole 3 i hoʻokahi hola. No nā mea ukali he 20, ke nānā nei ʻoe i 20,000 mau hola hana o ke kanaka. Kiola i kahi ma ke komo kūpono ʻikepili / $ 1000 / hola kūpono, a aia ʻoe i $ 10 hou aʻe no ke kumukūʻai. I kēia manawa ua hoʻi ʻoe i $ 10,000 inā manuahi ka kaʻa, $ 14,000 + inā he uku hoʻēmi.

          (Auē, a ʻoi aku ka maikaʻi o ka hoʻomaka ʻana iā lākou i kēia lā ma mua o ka huli ʻana o.t.titter.com holoi ʻia i loko o hoʻokahi pule hahahaha! 🙂)

          Manaʻo wau he maikaʻi ʻo Irsay i ke kūkulu ʻana i ka buzz, ke kamaʻilio ʻana o ka poʻe, a pēlā aku. A manaʻo wau e aloha mākou āpau iā ia e hoʻohana i ka ʻikepili e like me ka hiki a pono, akā manaʻo maoli wau ʻaʻole hiki.

          He aha kāna pahuhopu nui? E kiʻi i ka poʻe e kamaʻilio a hauʻoli e pili ana i nā Colts (a me ia), a hoʻomau e hōʻike he nui kāna kālā a hiki ke hāʻawi i nā mea. Ua kūleʻa ʻo ia i kēlā? ʻAe.

      • 5

        ʻAʻole wale ʻo ROI ma nā mea ukali ma Twitter. ʻAʻohe ala e hiki ai iā ʻoe ke ana iā ROI o kahi mea trickle i lalo e like me kēia. ʻAʻole ia e pili ana i ka nui o ka poʻe i ukali iā Irsay e pili ana i ka maka o kahi hui e hoʻolaha ana ma ke kaona holoʻokoʻa. Heck aneane waiwai ia no nā pā inu āpau a lākou e loaʻa nei mai nā geeks kūʻai aku e like me mākou. Kūʻai maikaʻi ʻia nā pāʻani ma mua o ka kūʻai aku ʻana i nā mea kūʻai aku ʻaʻohe wahi a Colts e hoʻomaikaʻi ai i kā lākou ROI i kēlā me kēia ʻōlelo.

      • 6

        Hiki i nā Colts ke loaʻa kālā ma o nā tikika… akā loaʻa iki kahi mea ma o ke kākoʻo ʻana. Uku nā mea kākoʻo i nā helu nui. ʻAʻole like me kahi hui maʻamau, hoʻopili nā mea pā o nā kime haʻuki. No laila he nīnau ʻoi aku paha - he aha ka waiwai o ke Colts fan… a ua hana ʻo Jim Irsay i kekahi mea makemake iā Colts ma ka hana ʻana i kēia? Manaʻo wau ua loaʻa paha iā ia. Ua luhi ka poʻe i nā kime e lawe mau nei ... he hōʻailona maikaʻi kēia o ka hoʻihoʻi iki ʻana.

      • 7

        ʻAʻole pili ia i ka ROI, nā mea ukali, a me ke kumukūʻai. E pili ana i nā rambomal egomaniacal o kahi piliona miliona me ke kālā hou aʻe ma mua o ka manaʻo. ʻO ia kaʻu ʻoiaʻiʻo ... ua uku ʻo ia i $ 1M no kā Gākala Garcia kime. Manaʻo maoli ʻoe pili ʻo ia i $ 30k?

        • 8

          ʻOiai ʻae wau ʻaʻohe mea e like ai ke kālā a me ka noʻonoʻo, ʻaʻole maopopo iaʻu ʻaʻole wau e ʻae he egomaniacal ʻo Irsay. I ka hapanui o nā hihia, ua hana ʻo Irsay i nā mea āpau e hōʻalo i ke kukui. Hana pū wau me kekahi e launa nui me ia a ua haʻi lākou iaʻu he kanaka kupaianaha ia me ka puʻuwai palupalu. Inā ʻimi ʻoe i kahi ʻimi, ʻike ʻoe e mālama ʻo ia i nā hana manawaleʻa he nui ma aneʻi i Indiana.

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    ʻO wau me Brad ma kēia, ʻano. Ua kuhi ʻo Robby i ka manaʻo nui e hoʻohana ka Colts i ka ʻike. Ke kānalua nei wau i ka mea ʻoi loa o ka ʻike ʻana i mua ʻoiai ʻo lākou kekahi o nā mea maikaʻi loa (no ka mea ʻaʻohe kokoke) presences i ka wahi kaiaulu no kahi kime pro. I kēia manawa ua hāʻawi nui kā lākou poʻe pā i kā lākou noi ʻana iā lākou ma ka pūnaewele a ua maikaʻi ia akā i kēia manawa ke kākau nei ʻo Irsay i kāna kahawai o ka ʻike a me ka hāʻawi ʻana i nā likiki a me nā kaʻa ʻaʻole ia he manaʻo ua makemake ka hui. Kuhi nā ʻōkuhi o ka hoʻokūkū i kekahi me kekahi ʻike Twitter e kiʻi ana i ka pepeiao o Jim. Maliʻa paha hiki iā Doug a me kāna hoa aloha ʻo Pat Coyle ke kamaʻilio me nā Colts ma ke ʻano he ʻoihana i ʻoi aku ma mua o I. ʻO ka waiwai ʻē aʻe i kēia no nā mea kākoʻo e hiki mai ana. Ua loaʻa ʻo Toyota i kahi hale inu maikaʻi loa mai loko mai o kēia, ʻoiai hiki iā lākou ke loaʻa i ke kōkua hou aʻe mai iā Jim a ʻaʻole paha i hoʻolaha aku kā lākou mau mea kūʻai aku kūloko iā ia a leverage e like me ka hiki iā lākou. ʻO kahi ʻoihana ʻike kaiaulu e nānā nei i ka hoa me nā Colts e palu ana i kā lākou ʻokiʻoki ma kahi hana like me kēia. ʻO ka uku i nā Colts ʻaʻole paha no ka kaʻa a i hōʻemi loa ʻia paha ma muli o ka launa pū ʻana o Toyotas me ka hui (kime paha ke kumu kūʻai o ke kaʻa ma lalo o $ 20k inā lākou e uku no ia mea.) hoʻonohonoho ʻia a puni lākou & kā lākou huahana akā ʻaʻole hōʻeha ka hoʻolaha. He mea maikaʻi loa ia e ʻike ʻaʻole i kānana ʻia nā leka a Irsay akā mai kahi ʻano kūʻai aku ʻike mau nei wau i ka manawa kūpono a me kahi no ka hoʻomaikaʻi.

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    Wahi a ke kaʻanalike hāʻawi kālā / Jim Irsay, pono i ka tweet e hoʻokomo i kou inoa e like me ka mea i ʻike ʻia ma kāu laikini kaʻa. ʻOiai paha kēia no nā kumu mining data, manaʻo wau e pale ia i ka hoʻopunipuni. Loaʻa iā ia kahi palena hoʻokahi-tweet-per-person; ua hōʻole ʻia ʻoe no nā tweets he nui. Ua hoʻonāwaliwali ke kānāwai "inoa piha" i nā makana he nui mai kekahi me nā moʻokāki Twitter he nui.

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    Ke hoʻohaʻahaʻa mau nei i ka wā e hui ai kekahi mea kaulana (@jimirsay) ma Twitter a ʻoi aku i ka nui o ka poʻe i lawe iā ʻoe i mau makahiki e hōʻiliʻili ... i loko o ʻelua mau pule!

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