ʻO ka mea hāʻawi lawelawe leka uila SaaS Pricing Penalty

nā kumukūʻai leka uila

Loaʻa iā mākou nā piʻi a me nā lalo ke nānā mākou i kahi lawelawe lawelawe leka uila maikaʻi. ʻAʻole loaʻa i nā mea lawelawe pūnaewele he nui i nā pono hoʻohui e pono ai iā mākou e automate i kā mākou leka uila i hoʻouna ai (e loaʻa koke iā mākou kahi nūhou) ... akā ʻo ka pilikia nui a mākou i loaʻa me kā mākou papahana leka uila, ʻo ia ka hiki ke kūlike me ka monetization me ke kumukūʻai o ka noi.

E hele pololei i kahi kuhi, he lapuwale wale kekahi mau hale kumu kūʻai SaaS… hoʻopaʻi i ka ulu ʻana o kāu ʻoihana ma mua o ka uku ʻana iā ia. ʻO kaʻu e manaʻo ai ma ke ʻano he ʻoihana a mea kūʻai aku paha ʻo ia ka nui o kaʻu hoʻohana ʻana i kāu lawelawe, pono e pālahalaha a hoʻomaikaʻi paha nā uku kumukūʻai (i nā huaʻōlelo ʻē aʻe - noho like ke kumukūʻai no ka hoʻohana a iho paha i lalo. ʻAʻole hana kēia me ka uku stair-stepped i loaʻa iā ʻoe - keu hoʻi me nā mea kūʻai aku leka uila.

Eia kahi kumukūʻai lehulehu o ka mea kūʻai aku (ʻO ka uku mahina a me nā mea kau inoa):

$10 $15 $30 $50 $75 $150 $240
0-500 501-1,000 1,001-2,500 2,501-5,000 5,001-10,000 10,001-25,000 25,001-50,000

I ka nānā mua ʻana, ʻikea kūlike ia .. ʻoi aku ka nui o nā mea kau inoa i ka uku o ka mahina. Aia ka pilikia ma nā hoʻololi, akā naʻe. E ʻōlelo mākou e hoʻouna ana wau i nā mea kau inoa 9,901. ʻO $ 75 kēlā me kēia mahina. Akā inā hoʻohui au i nā mea kau inoa he 100, pilikia wau. Pālua kaʻu kumukūʻai o ka mahina i $ 150 a hoʻonui ka uku no ka mea kau inoa i 98%. Kahi mea kau inoa, ke kumu kūʻai o ka hoʻohana ʻana i ka ʻōnaehana kokoke i ka pālua.

ʻO ka uku leka uila SaaS

Ua maikaʻi ʻole kēia me kā mākou mea kūʻai aku o kēia manawa ua kū wau i ka hoʻouna ʻana i kaʻu papa inoa holoʻokoʻa. Ua hele kā mākou kumukūʻai mai $ 1,000 i kēlā me kēia mahina a ma kahi o $ 2,500 i kēlā me kēia mahina no ka mea he 101,000 kaʻu mea kau inoa. ʻAʻole ia e noʻonoʻo e uku hou aku no ka hoʻouna ʻana aku he nui… he kuʻina ʻanuʻu ia i nā koina i hiki ʻole iaʻu ke kiʻi hou ma o kā mākou hana kūʻai aku a kākoʻo paha. No ka mea kau inoa, ʻoi aku ka nui o kaʻu kumukūʻai ma mua o ka pāpālua. A ʻaʻole hiki iaʻu ke uku hou i kēlā koina.

Pono pono ka polokalamu ma ke ʻano he mea lawelawe e nānā pono i nā ʻōnaehana uku e like me Amazon a i ʻole nā ​​pūʻali hoʻokipa i loaʻa nā paepae kahi kahi kulu ke kumu kūʻai ke ulu ʻoe i kāu ʻoihana. Pono ʻoe e uku i kahi ʻoihana ulu, ʻaʻole hoʻopaʻi iā ia. Inā loaʻa iaʻu kahi papa inoa o 101,000, ʻaʻole pono e uku ʻia kahi mea kūʻai aku nona ka papa inoa o 100,000 ma lalo o kaʻu. He wahaheʻe wale nō kēlā.

Ke hāpai nei i ka māhele leka uila a me ka pilikino ʻana

Ke uku nei kekahi pilikia me kēia ʻōnaehana i ka helu o nā pilina ma kāu ʻōnaehana ma mua o ka nui āu e hoʻouna ai me ia. Inā loaʻa iaʻu kahi waihona o kahi miliona mau helu leka uila, pono wau e lawe iā ia, hoʻokaʻawale iā ia a hoʻouna i kahi ʻāpana aʻu i ʻike ai e hāʻawi i ka hana nui loa.

Hoʻopiʻi ka hapa nui o kēia mau ʻōnaehana i ka nui o kāu waihona ma mua o kāu hoʻohana ʻana o ka ʻōnaehana. Me ka noʻonoʻo, pehea e hiki ai iā ʻoe ke hōʻino i nā ʻoihana no ka hoʻākoakoa pūʻali a me ka hoʻohaunaele? Inā e uku ʻia ʻoe no kēlā me kēia mea kau inoa, hoʻouna paha ʻoe i kēlā me kēia mea kau inoa.

ʻO ka huli pākaua

Ma ke ʻano he hopena o kēia kumu kūʻai, ke hoʻoikaika nei kēia mau ʻoihana i koʻu lima. ʻOiai makemake wau i kahi mea kūʻai aku a mahalo i kā lākou lawelawe, ke kuhikuhi nei nā kumukūʻai ʻoihana e lawe wau i kaʻu ʻoihana ma kahi ʻē. ʻOiai makemake wau e pili me kahi mea kūʻai aku maikaʻi, ʻaʻohe aʻu kālā e komo i loko ke hoʻohui wau i nā mea kau inoa he 100 i kaʻu waihona.

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