Today I had lunch with our team at work and talked through widget technologies. I'm not a fan of widgets to be honest. I believe they often break up the continuity of the graphics of a blog, clutter some of the blogs, and are often built to bring attention to themselves and not the website.
Whether you're adding hāmeʻa or nā hāmeʻa i kāu blog, kāu pūnaewele, kāu ʻaoʻao iGoogle a i ʻole kāu ʻoneki ... manaʻo ʻia nā hāmeʻa e maʻalahi e hoʻohui me ka ʻole o ka pono o ka polokalamu. E hoʻopili wale i ke code a hoʻoiho paha i ka widget a hele aku ʻoe.
ʻO kaʻu punahele punahele no ka nānā ʻana i nā Widgets Mashable, but I don't find myself installing them very often. I'm always searching for a benefit to my readers – and I typically can't find one. Perhaps I would install widgets if there were a search engine benefit, but the majority of widgets load client-side and the data gathered is never seen by the search engine bot.
The other problem with widgets is that one piece doesn't fit all. The ideal widget from the creator's viewpoint isn't necessarily the ideal widget from a user's standpoint. I see this over and over… I simply can't style a widget to match the usability and design of my website. Kapuāulu he mea nui e ukali ana ma ke ʻano he alakaʻi i loko o ka widgetry ... ke hāʻawi nei i kekahi mau keu analytics a me ka huli ʻana ma nā hāmeʻa.
I'm not sure I've ever recognized a business value, though! I tend to gravitate towards hoʻohui ma o API ʻoiai hiki iaʻu ke hoʻohālikelike i ka nānā a me ka manaʻo o kaʻu pūnaewele, e hoʻohui i kekahi mau hana hou aʻe, a e hoʻohana paha i kahi maikaʻi o ka ʻenekia huli.
No ka a Polokalamu ma ke ʻano he kahua blogging Service as Compendium, there are advantages to widgets, though. Since widgets load and run at the client and not at the server, you're not putting the overall system at risk if someone integrates a bunch of crap. As well, the SEO disadvantages actually turn into advantages for an application that is so robust from a Search Engine Optimization standpoint. Widgets won't dilute your search engine goodness.
If our clients wish to clutter their page, they're probably going to hurt their conversion rates (people clicking through to a call to action that drives business), so we warn against them. We're dependent upon our clients' success so we push hard to get them to conform to online marketing best practices.
Do you use widgets? I'd love to hear what kind of business results you're getting.