Track Click to Call Links in Google Analytics Events using Google Tag Manager

Google Tag Manager Google Analytics Event for Tracking Phone Number Clicks in a Anchor Tag

Ke hana pū nei mākou me nā mea kūʻai aku ma ka hōʻike ʻana, pono mākou e hoʻonohonoho i kahi moʻokāki Google Tag Manager no lākou. ʻAʻole ʻo Google Tag Manager wale nō kahi kahua e hoʻouka ai i nā palapala a pau o kāu pūnaewele, he mea hana ikaika nō hoʻi ia e hoʻoponopono i kahi a me ka wā āu e makemake ai e hoʻomaka i nā hana i loko o kāu pūnaewele me ka hoʻohana ʻana i nā palapala āu i hoʻokomo ai.

He mea maʻamau ka hōʻea ʻana ma luna o ka hapalua o nā malihini a pau o kāu pūnaewele ma kāu pūnaewele ma o ka polokalamu kele pūnaewele. Hyperlinking i kāu mau helu kelepona ma kāu pūnaewele he ala maikaʻi loa ia e maʻalahi ai ka malihini e hāʻawi i kāu hui kūʻai i kelepona. Makemake mākou e hoʻopili i kēlā me kēia helu kelepona ma nā pūnaewele o kā mākou mea kūʻai aku no kēia kumu wale nō. Eia ke ʻano o kēlā hōʻailona heleuma HTML:

<a href="tel:13172039800">317.203.9800</a>

Hāʻawi nā Google Analytics Events i ka manawa e ana hanana i loko o kahi pūnaewele. Pono nā hanana no ke ana ʻana i ka launa pū ʻana e like me ke kaomi ʻana i nā kelepona i ka hana, hoʻomaka a hoʻōki i nā wikiō, a me nā pilina ʻē aʻe i loko o kahi pūnaewele e neʻe ʻole ai ka mea hoʻohana mai kekahi ʻaoʻao i kekahi. ʻO ia ke ala kūpono e ana i kēia ʻano pili. No ka hana ʻana pēlā, hiki iā mākou ke hoʻololi i ke code i luna a hoʻohui i kahi hanana JavaScript onClick e hoʻohui i ka hanana:

<a href="tel:13172039800" onclick="gtag('event', 'click', { event_category: 'Phone Number Link', event_action: 'Click to Call', event_label:'317.203.9800'})">317.203.9800</a>

Aia kekahi mau pilikia me kēia. ʻO ka mea mua, ʻaʻole hiki iā ʻoe ke hoʻohui i ke code onclick i loko o nā kahua o ka ʻōnaehana hoʻokele maʻiʻo o kāu pūnaewele (CMS). ʻO ka lua, pono e pololei ka syntax no laila he nui nā manawa e hewa ai. ʻO ke kolu, pono ʻoe e hana i nā wahi āpau i loaʻa kahi helu kelepona ma kāu pūnaewele.

Ka hoʻokolo ʻana i nā hanana ma Google Tag Manager

ʻO ka hoʻonā ka hoʻohana ʻana i nā mana holomua o Mea Kūkākūkā Google Tag. Ke hoʻokō ʻia nei ʻo Google Tag Manager ma kāu pūnaewele, ʻaʻole pono ʻoe e hoʻopā i kāu ʻike a i ʻole code e hoʻokau i ka nānā ʻana i nā hanana e like me kēia. ʻO nā ʻanuʻu e hana ai penei:

  • kāhea - E hoʻonohonoho i kahi hoʻoiho i hoʻokō ʻia ke kaomi ʻana o kahi malihini kipa ma kahi loulou kelepona.
  • Tag - E hoʻonohonoho i kahi hōʻailona hanana i hana ʻia i kēlā me kēia manawa e hoʻokō ʻia ai ke kumu.

NĀ MEA: ʻO kahi koi mua o kēia, ʻo ia ka loaʻa ʻana o kahi Google Analytics Universal Analytics Tag i hoʻonohonoho ʻia a paʻa pono i kāu pūnaewele.

Mahele 1: E hoʻonohonoho i kāu Kiʻi Kipi

  1. I loko o kāu moʻokāki Google Tag Manager, hoʻokele i ʻO Triggers ma ka ʻaoʻao hema a kaomi New
  2. E inoa i kāu Trigger. Ua kāhea mākou i kā mākou Kaomi helu kelepona
  3. Kaomi ma ka ʻāpana Trigger Configuration a koho i ke ʻano trigger Nā loulou wale nō

Google Tag Manager > Trigger Configuration > Just Links

  1. E ho'āla E kali no Tags me ka manawa kali max max o 2000 milliseconds
  2. Hoʻololi E nānā i ka hōʻoia
  3. E ho'ā i kēia hoʻomaka ke a ʻAoʻao URL > pili iā RegEx > .*
  4. E ho'ā i kēia mea ho'āla Kekahi Link Clicks
  5. E hoʻā i kēia mea hoʻokani Kaomi i ka URL > aia > kelepona:

google tag manager trigger configuration pili wale i tel

  1. Bus Save

Mahele 2: E hoʻonohonoho i kāu hōʻailona hanana

  1. E hoʻololi iā Tags
  2. Bus New
  3. E inoa i kāu Tag, ua kapa mākou i kā mākou Tel Click
  4. E koho i Google Analytics: ʻIkepili Universal

Google Tag Manager > New Tag > Google Analytics: Universal Analytics

  1. E hoʻonoho i ke ʻano Track i hanana
  2. E hoʻokomo i ke ʻano he kelepona
  3. Kaomi i ka + hōʻailona ma Action a koho Kaomi URL
  4. Kaomi i ka + hōʻailona ma Label a koho Ala ʻAoʻao
  5. Waiho i ka Waiwai Blank
  6. Haʻalele i ka pā ʻole me he hoʻopunipuni
  7. E komo i kāu Hoʻololi Google Analytics.
  8. Kaomi i ka ʻāpana Triggering a koho i ka kāhea ua hoʻonohonoho ʻoe ma ka ʻāpana 1.

google tag manager tag kelepona kaomi

  1. Bus Save
  2. E nānā i kāu Tag, hoʻohui i kāu pūnaewele, a kaomi ma kāu pūnaewele e ʻike ua puhi ʻia ka tag. Hiki iā ʻoe ke kaomi i ka tag Tel Click a ʻike i nā kikoʻī i hala.

Google tag manager preview

  1. Ma hope o kou hōʻoia ʻana i ke kī pololei ʻana o kāu tag, hoolaha ka hōʻailona e waiho ola ma kāu pūnaewele

Manaʻo kōkua: ʻAʻole ʻike ʻo Google Analytics i nā hanana i ka manawa maoli no kāu pūnaewele no laila inā ʻoe e hoʻāʻo nei i ka pūnaewele a hoʻi hou i kāu paepae analytics, ʻaʻole paha ʻoe e nānā i ka hanana i hoʻopaʻa ʻia. E nānā hou i loko o kekahi mau hola.

I kēia manawa, me ka nānā ʻole i ka ʻaoʻao o kāu pūnaewele, kēlā me kēia kaomi-i-kāhea loulou e hoʻopaʻa i kahi hanana ma Google Analytics ke kaomi kekahi i ka loulou kelepona! Hiki iā ʻoe ke hoʻonohonoho i kēlā hanana ma ke ʻano he Pahuhopu ma Google Analytics. Inā makemake ʻoe e hana i kēia me nā loulou mailto, ua kākau mākou i kahi ʻatikala, E hoʻopaʻa i ka Mailto Clicks i nā hanana Google Analytics me ka hoʻohana ʻana iā Google Tag Manager

Douglas Karr 

Douglas Karr ʻo ia ka mea nāna i hoʻokumu i ka Martech Zone a me ka loea i ʻike ʻia ma ka hoʻololi kikohoʻe. ʻO Doug he a Kākau ʻōlelo nui a me ke kālepa ʻana ma ka Lehulehu. ʻO ia ka VP a me ka puʻukū o Highbridge, kahi loea i loea i ke kōkua ʻana i nā ʻoihana ʻoihana e hoʻololi kikoʻī a hoʻonui i kā lākou hoʻokomo ʻenehana e hoʻohana ana i nā ʻenehana Salesforce. Ua hoʻomohala ʻo ia i nā māka pānaʻi pūnaewele a me nā hoʻolālā huahana no Dell Technologies, GoDaddy, Salesforce, Pūnaewele Pūnaewele, a Akamai. ʻO Douglas nō hoʻi ka mea kākau o ʻO ka blog blog ʻana no Dummies a me ka mea kākau inoa o ʻO ka puke ʻoihana ʻoi aku ka maikaʻi.