Ka hoʻomaopopo ʻana i ka waiwai o ka hopena

keiki

Loaʻa iā mākou kahi hui i makemake iā mākou e kōkua i ka hoʻolaha ʻana i kā lākou paepae i nā mea hoʻopukapuka, nā poʻe nui i ka ʻoihana, a me nā mea kūʻai aku. ʻAʻohe o ke kālā i ka ʻoihana e loaʻa ai kā mākou lawelawe no laila noi mākou i kahi exclusivity a me kahi pākēneka o ka loaʻa a loaʻa kālā paha e hiki mai ka ulu a kūʻai paha o ka ʻoihana. ʻAʻole ia e hiki. ʻAʻole hiki iā lākou ke noʻonoʻo e noi ana mākou i nā mea nui loa no kā mākou hana iki.

Ke kiʻi nei i ka mana

Ma waho aʻe o ka makaʻu o ka uku ʻole ʻia no kā mākou hoʻāʻo, aia kahi kiʻi nui aku i ʻike ʻole ʻia e kēia prospect. ʻAʻole lākou e uku nei no ka hoʻāʻo a mākou e hana ai no lākou mai aneʻi ma waho, ke uku nei lākou no ka hoʻāʻo a mākou e hana nei no 20 mau makahiki i hala. Loaʻa iā mākou kekahi o nā pūnaewele ʻoi loa o ka ʻoihana ma muli o ka manawa a mālama ʻia i loko o ke kūkulu ʻana i nā pilina me nā mea kuleana nui. Loaʻa iā mākou kekahi o nā blog ʻoi loa i ka ʻoihana ma muli o nā kumuwaiwai a mākou i noi ai i kēlā me kēia lā ma kahi o ʻumi mau makahiki. I nā huaʻōlelo ʻē, ʻaʻole mākou e nakinaki i ka uku i kā mākou hana, Ke nakinaki nei mākou iā ia i ka mea a mākou i hala hana aku ai.

Loaʻa i kā mākou poʻe hoʻolohe, ke komo ʻana i kā mākou ʻike a me ke komo ʻana i kā mākou pūnaewele he waiwai. Akā waiwai ia wale no ka mea ua hoʻopukapuka mākou i kēlā mau pepeiao, mākaukau a me ka pūnaewele no kā mākou ʻoihana holoʻokoʻa. ʻOiai mākou e noi nei i kahi pākēneka e hiki ai ke alakaʻi i ʻeono mau helu, ke noi nei lākou no ke komo ʻana ua hoʻopukapuka mākou i miliona mau kālā i loko.

5% Kekene o Zero

ʻAneʻane ʻoi loa ka ʻoi aku o nā ʻoihana iā lākou iho ... ma ka pūnaewele hoʻi. E noi i kekahi me kahi polokalamu a e haʻi pinepine lākou iā ʻoe e pili ana i ka piliona kālā ʻoihana a lākou e loaʻa nei a me ka manawa kūpono no kā lākou huahana e loaʻa he ʻumi a haneli miliona mau kālā paha. Inā hāʻawi lākou i 5% o kā lākou hui kālā haneli miliona, ʻo ia ka $ 5 miliona! Pehea mākou e pono ai i $ 5 miliona?

ʻO ka pilikia, ʻaʻole lākou hoʻokahi haneli miliona miliona. I ka ʻoiaʻiʻo, hāʻule ʻole ka hapa nui o nā ʻoihana. Me ka ʻole o kahi kumu kūʻai mea ulu, ke kūʻai maikaʻi ʻia ʻana i ka ʻoihana, a me ke kiʻi ʻana i ka hoʻopukapuka, waiwai lākou i $ 0… me ka nānā ʻole i ka hoʻopukapuka a lākou i hana ai i kēia lā. A ʻo 5% o 0 ka $ 0. Kūpono lākou $ 0 me ka ʻole o kā mākou kōkua ... akā me kā mākou kōkua, loaʻa iā lākou kahi manawa nui aʻe e ʻoi aku ka nui.

Ke hiki ʻole ke hāʻawi i kahi hōʻoia o ka pākēneka, pono mākou e hele wāwae mai kahi ʻē aʻe. Ua hoʻolauna mua aku mākou iā lākou i hoʻokahi influencer kī ma loko o kā mākou pūnaewele i hiki ke alakaʻi pono i ka ulu wikiwiki a i ʻole ka hoʻopukapuka. Ua manaʻo lākou he liʻiliʻi ka hoʻoikaika ʻana ... he leka uila wale nō i alakaʻi ʻia i ka hoʻokomo ʻana i kahi pou blog. ʻAʻole waiwai lākou i ka ʻoiaʻiʻo o ka lawe ʻana o kēlā leka uila iā mākou i mau makahiki e hiki mai ana a ʻo ke kumu i haʻi ʻia ai lākou no ka mahalo o ka influencer iā mākou. Ua hana nui ka hana na mākou e hiki i kēlā helu. Minamina ʻole lākou e hoʻomaopopo i kēlā waiwai.

5% o nā miliona

Ke hoʻopukapuka nei iā 5% o kahi ʻoihana i kahi influencer i hiki ke kalaiwa i mau miliona o ke kālā he wahi hoʻopukapuka liʻiliʻi ia e hana ai. Hiki i ka hui ke hele wāwae me nā miliona a, ʻae, hiki iā mākou ke hele aku me kahi huina olakino pū kekahi. Akā ʻaʻole loa e loaʻa ka ʻoihana i kēlā mau miliona inā ʻaʻole no ka hoʻohana ʻana i kā mākou kumuwaiwai (ʻike, pūnaewele, nā pepeiao).

ʻAʻole wau i ʻike i kēia i kekahi mea ʻokoʻa ma mua o ka mea nāna i hoʻolilo i mau makahiki i ke kākau ʻana i kahi puke a makemake e kūʻai aku. Hele lākou i kahi mea paʻi. Aia i kēlā mea paʻi ka hoʻolaha ʻana, ka hoʻolaha ʻana, a me nā pono paʻi. I ka hoʻololi no ka hapa nui o nā loaʻa kālā, hana lākou i ka ʻoihana me ka mea kākau. ʻAʻole pilikia ka mea paʻi i ka hana kālā ʻana, akā hiki ke loaʻa ka nui. ʻAʻole makaʻu ka mea kākau i ke kūʻai aku ʻana i kahi kope, ke ʻole lākou e kiʻi i ka waiwai o ka mea paʻi.

He pilina ʻoihana e hana ma nā ʻoihana like ʻole a he pilina ʻoihana ia e hana me ka ʻenehana.

2 Comments

  1. 1

    Hoʻohālikelike ka ʻike. Hoʻokahi paha minuke e noi ai, akā lōʻihi ke ola e loaʻa.

    Eia kekahi, ʻoi aku ka maʻalahi o ka maʻalahi o ka hoʻomaʻamaʻa ʻana mai ka kuanaʻike o ka poʻe ʻaʻohe ona.

    Maʻalahi e hoʻowahāwahā i kekahi mea āu i loaʻa ʻole. Maʻalahi loa e hoʻowahāwahā i ka mea āu e hiki ʻole ai ke loaʻa koke no ka nui o kāu kālā e lilo.

  2. 2

    Douglass,

    ʻO kēia kahi pou maikaʻi loa ma nā pae he nui ....

    ʻO ka mea mua, pono nā ʻoihana āpau a me nā mea kūkākūkā e heluhelu ia mea e hoʻomaopopo pono ai a waiwai i ka waiwai a lākou e loaʻa ai. E waiwai lākou no ia.

    ʻO ka lua, pono i kēlā me kēia hoʻomaka e hoʻomaopopo i ka mana pupule i ka hopena a me nā endorsement no ka catapulting i kā lākou hoʻouka ʻana a i ʻole jolting i ko lākou ulu.

    20 mau makahiki i hala aku nei ua hana wau me kahi kūkākūkā kalepa kaulana e hana ʻole i kekahi mea akā ʻo ka ʻenekini hui pū. ʻO kekahi o ia mau hana i lawe iā ia he $ 3 Miliona i hoʻokahi hopena pule.

    Mahalo hou no ka mea hoʻomanaʻo nui ʻo Influence = leverage. Hana iā ia.

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