Ka hoʻomaopopo ʻana i ka waiwai o ka hopena

keiki

Loaʻa iā mākou kahi hui i makemake iā mākou e kōkua i ka hoʻolaha ʻana i kā lākou paepae i nā mea hoʻopukapuka, nā poʻe nui i ka ʻoihana, a me nā mea kūʻai aku. ʻAʻohe o ke kālā i ka ʻoihana e loaʻa ai kā mākou lawelawe no laila ua noi mākou i kahi exclusivity a me kahi pākēneka o ka loaʻa a loaʻa paha ka loaʻa kālā mai ka ulu a kūʻai paha o ka ʻoihana. ʻAʻole ia e hiki. ʻAʻole hiki iā lākou ke noʻonoʻo e noi ana mākou i nā mea nui loa no kā mākou hana iki.

Ke kiʻi nei i ka mana

Ma waho o ka makaʻu o ka uku ʻole ʻia no kā mākou hoʻāʻo, aia kahi kiʻi nui aku i ʻike ʻole ʻia e kēia prospect. ʻAʻole lākou e uku nei no ka hoʻāʻo a mākou e hana ai no lākou mai aneane ma waho, ke uku nei lākou no ka hoʻāʻo a mākou e hana nei no 20 mau makahiki i hala. Loaʻa iā mākou kekahi o nā pūnaewele ʻoi loa o ka ʻoihana ma muli o ka manawa a mālama ʻia i loko o ke kūkulu ʻana i nā pilina me nā mea kuleana nui. Loaʻa iā mākou kekahi o nā blog ʻoi loa i ka ʻoihana ma muli o nā kumuwaiwai a mākou i noi ai i kēlā me kēia lā ma kahi o ʻumi mau makahiki. I nā huaʻōlelo ʻē aʻe, ʻaʻole mākou e nakinaki i ka uku i kā mākou hana, Ke nakinaki nei mākou iā ia i ka mea a mākou i hala hana aku ai.

Loaʻa i kā mākou poʻe hoʻolohe, ke komo ʻana i kā mākou ʻike a me ke komo ʻana i kā mākou pūnaewele he waiwai. Akā waiwai ia wale no ka mea ua hoʻopukapuka mākou i kēlā mau pepeiao, mākaukau a me ka pūnaewele no kā mākou ʻoihana holoʻokoʻa. ʻOiai mākou e noi nei i kahi pākēneka e hiki ai ke alakaʻi i ʻeono mau helu, ke noi nei lākou no ke komo ʻana ua hoʻopukapuka mākou i miliona mau kālā i loko.

5% Kekene o Zero

ʻAneʻane ʻoi aku ka ʻoi aku o nā ʻoihana iā lākou iho ... ʻoi loa ma ka pūnaewele. E noi i kekahi me kahi polokalamu a e haʻi pinepine lākou iā ʻoe e pili ana i ka piliona kālā ʻoihana e loaʻa nei a me ka manawa kūpono no kā lākou huahana e loaʻa he ʻumi a he mau haneli miliona mau kālā. Inā hāʻawi lākou i 5% o kā lākou hui kālā haneli miliona, ʻo ia ka $ 5 miliona! Pehea mākou e pono ai i $ 5 miliona?

ʻO ka pilikia ʻaʻole lākou i hoʻokahi haneli miliona mau hui kālā. I ka ʻoiaʻiʻo, hāʻule ʻole ka hapa nui o nā ʻoihana. Me ka ʻole o kahi kumu kūʻai mea ulu, ke kūʻai maikaʻi ʻia ʻana i ka ʻoihana, a me ke komo ʻana i ka hoʻopukapuka, waiwai lākou i $ 0… me ka nānā ʻole i ka hoʻopukapuka a lākou i hana ai i kēia lā. A ʻo 5% o 0 ka $ 0. Kūpono lākou $ 0 me ka ʻole o kā mākou kōkua ... akā me kā mākou kōkua, loaʻa iā lākou kahi manawa nui aʻe e ʻoi aku ka nui.

Ke hiki ʻole ke hāʻawi i kahi hōʻoia o ka pākēneka, pono mākou e hele wāwae mai kahi ʻē aʻe. Ua hoʻolauna mua aku mākou iā lākou i hoʻokahi influencer kī ma loko o kā mākou pūnaewele i hiki ke alakaʻi pono i ka ulu wikiwiki a i ʻole ka hoʻopukapuka. Manaʻo lākou he mea liʻiliʻi ka hoʻoikaika ʻana ... he leka uila wale nō i alakaʻi ʻia i ka hoʻokomo ʻana i kahi pou blog. ʻAʻole lākou waiwai i ka ʻoiaʻiʻo o ka lawe ʻana o kēlā leka uila iā mākou i mau makahiki e hiki mai ana a ʻo ke kumu i haʻi ʻia ai lākou no ka mahalo o ka influencer iā mākou. Ua hana nui ka hana na mākou e hiki i kēlā helu. Minamina ʻole lākou e hoʻomaopopo i kēlā waiwai.

5% o nā miliona

Ke hoʻopukapuka nei iā 5% o kahi ʻoihana i kahi influencer i hiki ke kalaiwa i mau miliona o ke kālā he wahi hoʻopukapuka liʻiliʻi ia e hana ai. Hiki i ka hui ke hele wāwae me nā miliona a, ʻae, hiki iā mākou ke hele aku me kahi huina olakino pū kekahi. Akā ʻaʻole loa e loaʻa ka ʻoihana i kēlā mau miliona inā ʻaʻole no ka hoʻohana ʻana i kā mākou kumuwaiwai (ʻike, pūnaewele, nā pepeiao).

ʻAʻole wau i ʻike i kēia i kekahi mea ʻokoʻa ma mua o ka mea nāna i hoʻolilo i mau makahiki i ke kākau ʻana i kahi puke a makemake e kūʻai aku. Hele lākou i kahi mea paʻi. Aia i kēlā mea paʻi ka hoʻolaha ʻana, ka hoʻolaha ʻana, a me nā pono paʻi. I ka hoʻololi no ka hapa nui o nā loaʻa kālā, hana lākou i ka ʻoihana me ka mea kākau. ʻAʻole pilikia ka mea paʻi i ka hana kālā ʻana, akā hiki ke loaʻa ka nui. ʻAʻole hopohopo ka mea kākau i ke kūʻai aku ʻana i kahi kope, ke ʻole lākou e kiʻi i ka waiwai o ka mea paʻi.

He pilina ʻoihana e hana ma nā ʻoihana like ʻole a he pilina ʻoihana ia e hana me ka ʻenehana.

2 Comments

  1. 1

    Influence is like expertise. It may only take a minute to apply, but it takes a lifetime to acquire.

    Furthermore the more that you have the easier it appears to exercise from the perspective of those that don’t have it.

    It is easy to undervalue anything which you don’t have. It is especially easy to undervalue that which you cannot instantly acquire no matter how much money you spend.

  2. 2

    Douglass,

    This is such a great post on many levels….

    First, every agency and consultant needs to read it to better understand and value the value they possess. They’ll be richer for it.

    Second, every start-up needs to understand the insane power in influence and endorsements for catapulting their launches or jolting their growth.

    20 years ago I worked with a well known marketing consultant doing nothing but engineering joint ventures. Just one of those ventures brought him $3 Million in a single weekend.

    Thanks again for the great reminder that Influence = leverage. Harness it.

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