Leveraging Pūnaewele Analytics

Nānā ka poʻe he nui i ka hoʻonohonoho pūnaewele maʻamau a ʻike lākou i kahi Pūnaewele e kuhikuhi ana i kahi Call to Action a laila ana lākou i kēlā Call to Action ma o Analytics, e kapa ana iā ia he huli ana. Inā ʻoe e huki i kēlā, e like me kēia:

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ʻO ka pilikia, ʻo ia nō, aia ka Pūnaewele Analytics i nā TONS o nā mea huna o ka ʻikepili i nānā ʻole ʻia e kekahi a i ʻole ka hoʻohana ʻana. ʻO ka maʻamau, hoʻohana ʻia ʻo Analytics wale nō e ana i nā kumuwaiwai, nā huli, nā kaomi a me nā hoʻololi ʻana. Ke hoʻohana nei i kēlā mau hōʻike, hana ka ʻoihana Hoʻolālā i kekahi mau hoʻoponopono a me nā wati e ʻike ai i ka mea e hana ʻia i nā hōʻike. Kēia pōʻaiapuni o ka manaʻolana (manaʻolana ʻoe e loli ana kekahi mea) hana pinepine ʻia.

ʻO ke kumu hoʻohālikelike o ka nānā ʻana iā Analytics ma ke ʻano he loli hōʻike e loli. ʻAʻole wale ʻo Analytics kahi hōʻike hōʻike, he waihona waiwai ia o ka lawena malihini. Hoʻohana akamai, hiki iā ʻoe ke hoʻohui i ka ʻike maoli o kāu pūnaewele me kāu analytics ʻikepili e hāʻawi i ka ʻike i ka mea i hoʻokele maikaʻi i kāu poʻe kipa.

ʻO kekahi mau laʻana o ka hoʻopili pūnaewele Analytics

He 2 mau malihini kipa i kāu pūnaewele e ʻimi nei kāu noi Analytics. E kipa mau ana kahi malihini kipa i kāu pūnaewele mai ka wahi ʻāina like. Ua kipa aku ka malihini kipa ʻē aʻe akā ua neʻe ʻia kāna neʻe a puni ka United States a me Kanada. I nā huaʻōlelo ʻē aʻe, loaʻa iā ʻoe he 2 mau malihini kipa i hoʻopaʻa ʻia, akā ʻo kekahi he huakaʻi a ʻo kekahi ʻaʻole.

Pehea e hiki ai i kāu huahana, lawelawe, a i ʻole maʻalahi wale i kāu leka ke hoʻolālā ʻia i kahi mea huakaʻi ma mua o ka mea hele ʻole. Ke kūʻai aku nei paha ʻoe i nā uila ma kāu pūnaewele. E ʻike ka mea hele i nā kamepiula lawe māmā, nā ʻeke huakaʻi a me nā pono hana ʻē aʻe. Pono i ka mea hele ʻole e hōʻikeʻike i kou home a me kāu kamepiula ʻoihana - maliʻa paha kāu moʻo o nā hōʻike nui.

Loaʻa paha iā ʻoe kahi 'hōʻike alanui' kahi āu e kipa aku ai i nā kūlanakauhale nui e hōʻike i kāu huahana. No ka mea huakaʻi ʻole, pono ʻoe e kaupalena i nā kikoʻī o ke hōʻike alanui i ka ʻāina a lākou e ʻike ai. No ka mea hele, hiki iā ʻoe ke hoʻoponopono i ka hōʻike o ka hōʻike alanui i nā kūlanakauhale a puni nā ala huakaʻi o kēlā kanaka.

Inā he hale ʻaina ʻoe, makemake paha ʻoe e hōʻike i kekahi o kāu kaulahao ma ke ala o ka mea hele me kahi leka e pili ana i kāu papahana uku i loaʻa ma ka ʻāina holoʻokoʻa. I ka mea hele ʻole, kahi leka mai nā mea ʻona a kuke paha a i ʻole kāu papa kuhikuhi lawe hou.

Inā he Agena Hoʻolaha ʻoe, e hōʻike paha ʻoe i ka hana a nā mea kūʻai kūloko i ka mea hele ʻole, a me nā moʻokāki aupuni i ka mea hele.

ʻO Geography kahi ʻano maʻalahi o ka leveraging Analytics. Inā he hale kūʻai ʻoe no nā mea hoʻonaninani, makemake paha ʻoe e hoʻolaha i kāu kūʻai Anniversary i ka mea kipa i kūʻai i ke kūpeʻe lima Anniversary he 50 mau pule i hala. Inā he panakō ʻoe, makemake paha ʻoe e hoʻolaha i kāu uku hōʻaiʻē i hoʻokahi pule ma mua o ka uku o ka uku aʻe. Inā he mea kūʻai ʻoe, makemake paha ʻoe e hoʻolaha i kāu waiwai kālepa ma ke kaʻa aʻu i kūʻai ai mai iā ʻoe.

Ua puni kahi ʻike Dynamic no kahi liʻiliʻi loa i ka ʻOihana Leka uila. Aia nā puʻu o ka hōʻike e hōʻike ana ka maʻamau ʻana i ka ʻike i ka lawena malihini kipa e hāʻawi i nā hopena kiʻekiʻe loa. ʻO kēia ka manawa i hoʻomaka ai nā ʻoihana hoʻomohala pūnaewele e hoʻolohe i kēia. ʻO ka hoʻohui ʻana i nā aniani Pūnaewele i kāu CMS e hoʻohuli i nā hopena nui.

Minamina, ʻaʻole hāʻawi nā pūʻolo manuahi e like me Google Analytics i kahi API a i ʻole kahi pae o ka hoʻopili i hiki iā ʻoe ke leverage i ka ʻikepili i loko. Eia nō naʻe, hana ka hapa nui o nā ʻoihana Analytics pūnaewele. Hiki i kēia ʻokoʻa o nā hiʻohiʻona ke uku i kāu ʻoihana he tausani mau kālā - akā inā ʻoe e hoʻohana pono iā ia, e maikaʻi ka hoʻihoʻi ʻana mai o ka hoʻopukapuka.

3 Comments

  1. 1

    Ma mua o kēia pule ua kamaʻilio wau me kahi hui i kapa ʻia ʻo Xtract, hoʻokumu ʻia ma Pinilana. Kūleʻa lākou i ka ʻimi ʻana i ka hana a me nā mea hou loa, kikoʻī no ka pāpili kaiaulu. Ma hope o kaʻu kamaʻilio pū ʻana me lākou, ua hoʻomaka wau e nānā i nā hui like a ʻike i kahi hoʻomaka i kapa ʻia ʻo Sometrics (US Base). ʻO ka mea maʻamau ka hiki ke hoʻolako i nā pūnaewele hou me ka ʻike analitik e pili ana i kā lākou mea hoʻolohe. ʻO kēia, hoʻonui, hoʻonui i ka waiwai hoʻolaha o ka holo ʻana o nā hoʻokūkū me kēia mau pūnaewele pūnaewele ʻaoʻao ʻaoʻao.

    Eia hou, ua nānā au i nā mea i loaʻa mai iā Google i nā makahiki i hala iho nei a pehea lākou e kūkulu nei i ko lākou aupuni. ʻLelo ʻoe ʻaʻole hāʻawi ʻo Google analytics i kahi API i kēia manawa, akā manaʻo wau e hana lākou ma mua o ka hope. Hoʻohui ʻia, ʻo kahi laʻana āu no ka hoʻohana ʻana i ka Geography ke hiki ke lawe i ka pahuhopu i kahi pae aʻe me nā palapala kiʻi i loaʻa a me nā ʻenehana huli i kēia manawa i loaʻa ma ka mākeke. Ua hana wau i kahi pou ma mua i kēia lā e pili ana iā Google a me Yahoo Maps.

    ʻO ka wānana maʻemaʻe wale i kēia manawa, akā pehea inā ʻo kahi ʻoihana e like me Garmin e komo i ka ʻoihana analytic a me ke kālepa ʻana. Hiki iā lākou ke hāʻawi i kā lākou ʻōnaehana GPS a hoʻololi iā ia me kahi hiʻohiʻona kākoʻo i hoʻolaha ʻia. Ke hoʻohana nei i ka ʻenehana uhi ʻole i hoʻopilikia i ka ʻike o ka mea nānā i ka ʻikepili, hōʻoia i ka loli ʻole o ka ʻike o ka mea hoʻohana, hiki ke lawelawe ʻia nā hoʻolaha i kuhi ʻia i ka huakaʻi. Lawe iā ia i hoʻokahi notch hou a hoʻohui i kāu laʻana hale kūʻai ʻAilana a loaʻa iā ʻoe ka hoʻolaha 3.0 pūnaewele. Pahuhopu, hoʻohana a launa me ka hoʻohana ʻana me ka anamanaʻo hoʻopukapuka.

  2. 2
    • 3

      Kūlana nui loa ʻo Google iā Google no laila kahaha wau ʻaʻohe mea i hiki i kēia manawa. Makemake au e ʻike i kā Analytics 'triggers' .. i nā huaʻōlelo ʻē aʻe .. ka hiki ke noi i waho. He kupaianaha nā API, akā ʻaʻole hiki iā ʻoe ke hana ma kahi hanana a hala ia.

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