He aha ka Backlinking? Pehea e hana ai i nā backlink maikaʻi ʻole me ka waiho ʻole ʻana i kāu Domain i ka pilikia

He aha ka Backlinking Strategy?

Ke lohe au i ka haʻi ʻana o kekahi i ka ʻōlelo backlink ma ke ʻano o kahi hoʻolālā kūʻai kikohoʻe holoʻokoʻa, makemake wau i ka cringe. E wehewehe au i ke kumu ma o kēia pou akā makemake wau e hoʻomaka me kekahi moʻolelo.

I kekahi manawa, he mau papa kuhikuhi nui nā ʻenekini huli i hana mua ʻia a kauoha ʻia e like me ka papa kuhikuhi. Ua hoʻololi ka Google's Pagerank Algorithm i ka ʻāina o ka ʻimi no ka mea ua hoʻohana ʻo ia i nā loulou i ka ʻaoʻao huakaʻi ma ke ʻano he koʻikoʻi nui.

He loulou maʻamau (tag heleuma) e like me kēia:

Martech Zone

I ka ʻimi ʻana o nā ʻenekini huli i ka pūnaewele a hopu i nā wahi, ua helu lākou i nā hopena ʻenekini ma muli o ka nui o nā loulou e kuhikuhi ana i kēlā huakaʻi, he aha nā huaʻōlelo a i ʻole nā ​​​​huaʻōlelo i hoʻohana ʻia ma ka heleuma kikokikona, male me ka ʻike i kuhikuhi ʻia ma ka ʻaoʻao huakaʻi. .

He aha ka Backlink?

ʻO kahi hyperlink e hele mai ana mai kahi kahu a subdomain paha i kāu kikowaena a i ʻole i kahi helu pūnaewele kikoʻī.

No ke aha he mea nui nā Backlink

Wahi a ʻAoʻao Mua Sage, eia ka awelika CTR ma ke kūlana ma ka ʻaoʻao hopena ʻenekini (SERP):

serp kaomi ma ka helu ma ke kūlana

E hāʻawi kākou i laʻana. Ke hoʻokūkū nei ka Pae A a me ka Paena B no ka pae ʻenekini huli. Inā loaʻa iā Site A he 100 mau loulou e kuhikuhi ana iā ia me kēlā huaʻōlelo ma ka kikokikona heleuma backlink, a he 50 mau loulou ka Site B e kuhikuhi ana iā ia, ʻoi aku ka kiʻekiʻe o ka pae A.

He mea koʻikoʻi nā ʻenekini huli i ka hoʻolālā kūʻai ʻana o kēlā me kēia hui. Ke hoʻohana nei nā mea hoʻohana i ka ʻenekini huli i nā huaʻōlelo a me nā huaʻōlelo e hōʻike ana i ko lākou manaʻo e noiʻi i kahi kūʻai a i ʻole ka hopena…CTR) o nā mea hoʻohana ʻenekini huli.

Ke nānā nei ka ʻoihana i ka nui o ka hoʻololi ʻana o nā mea hoʻohana hulina organik… Ua pahū kahi ʻoihana $5 biliona a ua wehe nā keʻena SEO he nui i ka hale kūʻai. Ua hoʻomaka ka helu ʻana o nā pūnaewele i nā loulou, e hāʻawi ana i nā ʻoihana ʻenekini huli i ke kī e ʻike ai i nā pūnaewele maikaʻi loa no nā loulou e loaʻa i kā lākou poʻe kūʻai ke kūlana maikaʻi aʻe.

ʻO ka hopena, ua hoʻohui ʻia nā ʻoihana nā hoʻolālā hoʻohui e hana i nā backlink a hoʻonui i ko lākou kūlana. Ua lilo ʻo Backlinking i mea pāʻani koko a ua hāʻule ka pololei o nā hualoaʻa ʻimi no ka uku ʻana o nā hui i nā backlinks. Ua hoʻokumu hou ʻia kekahi mau ʻoihana SEO hou māla loulou me ka waiwai ʻole akā e hoʻokomo i nā backlinks no kā lākou mea kūʻai aku.

Google Algorithms and Backlinks Advanced

Ua hāʻule ka hāmare i ka wā i hoʻokuʻu ai ʻo Google i ka algorithm ma hope o ka algorithm e pale ai i ka pāʻani o ka pae ma o ka hana backlink. I ka wā lōʻihi, ua hiki iā Google ke ʻike i nā hui me ka hoʻomāinoino backlink nui a kanu lākou iā lākou i nā ʻenekini huli. ʻO kekahi laʻana i hoʻolaha nui ʻia ʻo JC Penney, nāna i hoʻolimalima i kahi ʻoihana SEO ʻo ia ka hana ʻana i nā backlink e kūkulu i kona kūlana. He mau kaukani hou aʻe i hana a ʻaʻole i hopu ʻia.

Aia ʻo Google i ka hakakā mau i ka ʻōnaehana i loaʻa ʻia i mea e hoʻomaikaʻi ai i ka pololei o nā hopena ʻenekini. Ua kaupaona ʻia nā backlink ma muli o ka pili o ka pūnaewele, ka pōʻaiapili o ka wahi e hele ai, a me ka maikaʻi o ka domain holoʻokoʻa me ka hui ʻana o ka huaʻōlelo. Eia hou, inā ʻoe e ʻeʻe i loko o Google, ʻo kāu mau hualoaʻa ʻenekini e pili ana i ka ʻāina a me ke ʻano ma kāu mōʻaukala mākaʻikaʻi.

I kēia lā, hiki ke hana i kahi ton o nā loulou malu ma nā pūnaewele me ka mana ʻole i kēia manawa poho kou kahua ma mua o ke kōkua ʻana. ʻO ka mea pōʻino, aia nō nā poʻe loea Search Engine Optimization a me nā ʻoihana e kālele ana i nā backlink ma ke ʻano he lāʻau lapaʻau no ka hoʻokō ʻana i kahi kūlana maikaʻi. ʻElua mau mahina i hala aku nei, ua hana au i kahi loiloi backlink no kahi mea kūʻai aku lawelawe home e hakakā nei i ke kūlana… Ma hope ka hana ʻana i kahi faila disavow a hoʻouka ʻia iā Google, ua hoʻomaka mākou e ʻike i ka hoʻomaikaʻi nui ʻana i kā lākou kūlana organik holoʻokoʻa a me nā kaʻa pili.

I kēia lā, pono ʻo backlinking i ka noiʻi akahele a me ka hoʻoikaika nui ʻana e hōʻoia ʻoe e hana nei i kahi backlink e kōkua a ʻaʻole e hōʻeha i ka ʻike ʻike organik o kāu brand. ʻO kēia animation mai 216digital hōʻike i kēlā hoʻolālā:

kiʻi

ʻAʻole hana ʻia nā Backlinks āpau like

He inoa ʻokoʻa paha nā backlinks (mea hōʻailona, ​​huahana, a i ʻole kanaka), kahi wahi, a me kahi huaʻōlelo i pili pū me lākou (a i ʻole nā ​​hui pū ʻana). Hiki ke pili i ka inoa, wahi, a i ʻole ka huaʻōlelo. Inā he hui ʻoe i hoʻokumu ʻia ma ke kūlanakauhale a kaulana i loko o kēlā kūlanakauhale (me nā backlinks), hiki iā ʻoe ke kūlana kiʻekiʻe ma kēlā kūlanakauhale akā ʻaʻole nā ​​​​mea ʻē aʻe. Inā pili kāu pūnaewele i kahi inoa inoa, ʻoiaʻiʻo, e piʻi ana ʻoe i ke kūlana kiʻekiʻe ma nā huaʻōlelo i hui pū ʻia me ka brand.

Ke nānā nei mākou i nā papa inoa hulina a me nā huaʻōlelo i pili pū me kā mākou mea kūʻai aku, pinepine mākou i ka wehewehe ʻana i nā hui huaʻōlelo a me ka nānā ʻana i nā kumuhana a me nā wahi e ʻike ai i ka ulu pono ʻana o kā mākou mea kūʻai. I ka ʻoiaʻiʻo, ʻaʻole hiki ke kiʻi ʻia i nā algorithms ʻimi nā pae kiʻekiʻe me ka ʻole o kahi a me ka inoa ... akā no ka mea ʻo nā kāʻei kua i hoʻohuli ʻia iā lākou ka pili a me ka mana i kekahi mau māka a i ʻole kahi.

Kuhikuhi: Ma waho aʻe o ka Backlink

Pono ia e lilo i backlink kino hou? Nā palapala ke piʻi nei ko lākou kaumaha ma nā ʻenekini hulina algorithms. ʻO ka ʻōlelo ʻōlelo ka ʻōlelo ʻana i kahi huaʻōlelo kūʻokoʻa i loko o kahi ʻatikala a i ʻole i loko o kahi kiʻi a wikiō paha. He kanaka, wahi, a mea ʻokoʻa paha ka ʻōlelo ʻōlelo. Ina Martech Zone ʻōlelo ʻia ma kahi ʻaoʻao ʻē aʻe me ka ʻole o kahi loulou, akā ke kūʻai aku nei ka pōʻaiapili, no ke aha ʻaʻole e kaupaona ka ʻenekini huli i ka haʻi ʻana a hoʻonui i ke kūlana o nā ʻatikala ma aneʻi? ʻOiaʻiʻo lākou.

Aia pū ka pōʻaiapili o ka ʻike pili i ka loulou. Ua pili anei ke kahua e kuhikuhi ana i kāu kikowaena a i ʻole ka helu wahi pūnaewele i ke kumuhana āu e makemake ai e hoʻonoho? Ua pili anei ka ʻaoʻao me ka backlink e kuhikuhi ana i kāu pūnaewele a i ʻole ka helu pūnaewele i ke kumuhana? I mea e loiloi ai i kēia, pono nā ʻenekini huli e nānā ma waho aʻe o ka kikokikona o ka heleuma kikokikona a e kālailai i ka ʻike holoʻokoʻa o ka ʻaoʻao a me ka mana o ka domain.

Manaʻo wau e hoʻohana nei nā algorithms i kēia hoʻolālā.

Ka mea kākau: Ka make a hānau hānau paha

I kekahi mau makahiki i hala aku nei, ua hoʻokuʻu ʻo Google i ka markup e hiki ai i nā mea kākau ke hoʻopaʻa i nā pūnaewele a lākou i kākau ai a me nā ʻike a lākou i hoʻihoʻi ai i ko lākou inoa a me ka pilikanaka. He holomua maikaʻi kēia no ka mea hiki iā ʻoe ke kūkulu i kahi moʻolelo o kahi mea kākau a ana i ko lākou mana ma nā kumuhana kikoʻī. ʻO ka hana hou ʻana i kaʻu mau makahiki o ka kākau ʻana e pili ana i ke kūʻai aku, no ka laʻana, he mea hiki ʻole.

ʻOiai he nui ka poʻe i manaʻo ua pepehi ʻo Google i ka mea kākau, manaʻo wau ua pepehi wale lākou i ka māka. Manaʻo wau aia kahi manawa kūpono maikaʻi loa e hoʻololi wale ʻo Google i kāna algorithms e ʻike ai i nā mea kākau me ka ʻole o ka markup.

ʻO ke au o ka loaʻa kālā

ʻO kaʻoiaʻiʻo, ua hauʻoli wau i ka pau ʻana o ka wā uku-i-pāʻani kahi i hoʻolimalima ai nā hui me nā ʻeke hohonu loa i nā keʻena SEO me ka nui o nā kumuwaiwai e hana i nā backlinks. ʻOiai mākou e paʻakikī ana i ka hoʻomohala ʻana i nā pūnaewele maikaʻi loa a me nā ʻike kupaianaha, nānā mākou i ka hāʻule ʻana o kā mākou pae i ka manawa a nalowale mākou i kahi hapa nui o kā mākou huakaʻi.

ʻO ka ʻike haʻahaʻa haʻahaʻa, haʻi ʻōlelo spamming, a me nā huaʻōlelo meta ʻaʻole kūpono hou i nā Kumumanaʻo SEO - a me ke kumu kūpono. Ke hele a hoʻonui i ka maʻalahi o nā algorithms huli, ʻoi aku ka maʻalahi o ka huki ʻana (a wehe i waho) i nā papahana loulou manipulative.

Ke hoʻomau nei au i ka haʻi ʻana i ka poʻe he pilikia makemakika SEO ma mua, akā i kēia manawa ua hoʻihoʻi ʻia i a pilikia kanaka. ʻOiai aia kekahi mau hoʻolālā kumu e hōʻoia i ka ʻimi ʻimi ʻana o kāu pūnaewele, ʻo ka ʻoiaʻiʻo ʻo ka pae maikaʻi o ka ʻike (ma waho o ka pale ʻana i nā ʻenekini huli). Loaʻa ʻia ka ʻike nui a kaʻana like ʻia me ka pilikanaka, a laila ʻōlelo ʻia a pili ʻia e nā pūnaewele kūpono. A ʻo ia ka backlink magic!

Hoʻolālā Backlinking i kēia lā

ʻAʻole like ke ʻano o nā hoʻolālā backlinking o kēia lā i nā makahiki he ʻumi aku nei. I mea e loaʻa ai nā backlink, mākou loaʻa iā lākou i kēia lā me nā hoʻolālā i manaʻo nui ʻia me ka hoʻohana ʻana i nā pae aʻe:

  1. Luna Mana Domain - Ke hoʻohana nei i nā paepae like Semrush, hiki iā mākou ke hoʻomaopopo i nā huaʻōlelo kikoʻī a loaʻa i kahi papa inoa o nā kahua huakaʻi i kūpono a kūlana maikaʻi. Kuhi ʻia kēia ma ke ʻano he luna aupuni.
  2. Maikaʻi ʻōiwi - Hoʻopuka mākou i nā mea kupanaha, noiʻi maikaʻi ʻia, me ka infographics, ka noiʻi mua, a/a i ʻole nā ​​ʻatikala i kākau maikaʻi ʻia no ka pūnaewele huakaʻi me nā backlinks i kā mākou pūnaewele.
  3. Kū'ē - Hoʻokomo mākou i kahi hoʻolālā pili lehulehu e hiki ai i kēlā mau puke a hoʻolaha mākou i kā mākou ʻike a noi paha e hoʻouna i kahi ʻatikala i kā lākou pūnaewele. Akaka mākou e pili ana i ko mākou manaʻo i ka hana ʻana a he liʻiliʻi nā paʻi e hōʻole i ka backlink ke ʻike lākou i ka maikaʻi o ka ʻatikala a i ʻole ka infographic a mākou e hāʻawi ai.

ʻO ka backlinking kahi hoʻolālā e hiki ai iā ʻoe ke outsource. Loaʻa nā lawelawe kūkulu loulou kūpono loa i loaʻa nā kaʻina koʻikoʻi a me nā mana maikaʻi e pili ana i kā lākou kaʻina hana a me nā hoʻolālā.

ʻO ka uku ʻana i kahi backlink he mea ʻino ia i nā Kūlana o ka lawelawe a Google a ʻaʻole pono ʻoe e waiho i kāu kikowaena i ka pilikia ma ka uku ʻana i kahi backlink (a i ʻole e uku ʻia e kau i kahi backlink). Eia naʻe, ʻaʻole hewa ka uku ʻana i nā ʻike a me nā lawelawe hoʻolaha e noi i kahi backlink.

Nā lawelawe kūkulu hale Link Outsourced

ʻO kekahi ʻoihana aʻu i mahalo ai ʻO Stan Ventures. Hoʻololi ʻia kā lākou kumukūʻai e pili ana i ka maikaʻi o ka domain, ka ʻatikala, a me ka helu pili o nā loulou āu e makemake ai e kiʻi. Hiki iā ʻoe ke noi i ke kahua e hele ai. Eia kahi wikiō ʻike nui:

Hāʻawi ʻo Stan Ventures i ʻekolu ʻano papahana e makemake ai kāu ʻoihana.

Nā lawelawe kūkulu hale loulou Nā lawelawe hoʻolaha Blogger Managed SEO Services

ʻO kēia infographic mai ka Ma ka Blast Blog he ala hele hou a piha i ka hana ʻana i nā loulou kiʻekiʻe no kāu pūnaewele.

Hoʻonui ʻia ka Link Building Infographic 1

Pehea kou manaʻo?

Ke hoʻohana nei kēia pūnaewele i ka Akismet e ho'ēmi i ka spam. E aʻo pehea e hanaʻia ai kāuʻikeʻikepili.