He aha ka Slogan? Nā huaʻōlelo a nā mana kaulana a me kā lākou Evolution

hua mele kaulana

At DK New Media, ʻo kā mākou slogan kēlā Kōkua mākou i nā ʻoihana e hālāwai me kā lākou hiki ke kūʻai aku. Kūpono ia i ka laulā o nā lawelawe a mākou e hāʻawi aku ai - mai ke kūkākūkā huahana, i ka hoʻomohala ʻike ʻike, a hiki i ka makepono ʻana ma ka pūnaewele. ʻAʻole mākou i hele a hiki i ka loaʻa ʻana o ka inoa inoa, hoʻomohala i kahi wikiō viral a i ʻole hoʻohui ʻana i kahi jingle ... akā makemake wau i ka leka i hoʻouna ʻia.

He aha ka Slogan?

ʻO kahi slogan kahi huaʻōlelo poʻomanaʻo poina ʻole i hoʻohana ʻia i loko o kahi politika, kālepa, haipule, a me nā ʻano ʻano ʻē aʻe ma ke ʻano he hōʻike repetitive o kahi manaʻo a kumu paha. Ua lawe ʻia ka huaʻōlelo slogan mai slogorn a kahi Anglicisation o ka Scottish Gaelic a me Irish sluagh-ghairm tanmay (sluagh "pūʻali koa", "host" + gairm "cry"). Kāhea pinepine ʻia nā slogan marketing nā kūmole ma ʻAmelika Hui Pū ʻIa a i ʻole kaulaʻi kaula ma UK. Hoʻohana nā Europa i nā huaʻōlelo laina kumu, nā pūlima, nā hoʻopiʻi a me nā uku uku.

Hoʻomanaʻo paha kekahi i kā mākou slogan? Ke kānalua nei ... ʻaʻole maopopo iaʻu ua ʻike kuʻu hoa pili ʻo ia kā mākou huaʻōlelo! I ka ʻoiaʻiʻo, hoʻomanaʻo paha kekahi i ka huaʻōlelo a kekahi? Ma ka infographic ma lalo mai BestMarketingDegrees.org, hele lākou ma waena o ka hapa nui o nā mana kaulana a me kā lākou mau huaʻōlelo mele - a ʻaʻohe maopopo iki iaʻu. Manaʻo wau he maikaʻi loa kekahi ... ʻaʻole ma muli o kā lākou verbiage akā ma muli o nā leka subliminal i ʻōlelo ai a hoʻāʻo paha e ʻōlelo. ʻOiai kahi logo a me kahi inoa e hoʻomaopopo ʻia ai kahi ʻoihana, hiki i kahi slogan ke ʻōlelo hou aʻe i ka moʻomeheu a me nā hopena i loaʻa iā lākou no kā lākou mea kūʻai aku.

ʻO kahi laʻana, hakakā ʻo McDonald's i kahi hoʻouka kaua nui loa - mai ka ʻoihana meaʻai, mai nā poʻe kūʻē uku uku palena ʻole, a mai nā neʻe anti-ʻoihana. Eia nō naʻe, ka ʻO wau nō ʻo lovin 'ia! Pale aku ʻo slogan i kahi kiʻi akāka loa. Lovin nā mea kūʻai aku iā ia, lovin nā limahana iā ia (a i kekahi manawa ʻo nā mea mālama kālā kekahi. ʻO ia ka slogan kūpono loa e kaua kūʻē i ke kāʻei kua maikaʻi ʻole a lākou e hakakā ai i kekahi lā i hāʻawi ʻia. Hoʻohui i ko lākou mau waihoʻoluʻu ʻōlinolino, nā hale kūʻai maʻemaʻe, a me nā moa moa weliweli - a ʻo wai ka mea i piʻi aʻe me ka huaʻōlelo maikaʻi.

Hōʻike kēia i nā slogan a me kā lākou evolution no nā mana kaulana e like me FedEx, Verizon, Maxwell House, De Beers, Avis, Nike, Las Vegas, Wendy's, Burger King, McDonald's, Pepsi a me Coca-Cola.

evolution-of-slogan

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