He aha ka Email Authentication? SPF, DKIM, a me DMARC wehewehe

He aha ka Email Authentication? SPF, DKIM, a me DMARC wehewehe

Ke hana mākou me nā mea hoʻouna leka uila nui a i ʻole e neʻe iā lākou i kahi lawelawe leka uila hou (ESP), he mea nui ka hāʻawi ʻana i ka leka uila i ka noiʻi ʻana i ka hana o kā lākou mau hana kūʻai leka uila. Ua hoʻohewa wau i ka ʻoihana ma mua (a ke hoʻomau nei au) no ka mea aia ka ʻae o ka leka uila ma ka ʻaoʻao hewa o ka hoʻohālikelike. Inā nā mea lawelawe pūnaewele (Nā ISP) makemake e kiaʻi i kāu pahu pahu mai SPAM, a laila pono lākou e hoʻokele i ka 'ae i ka loaʻa ʻana o kēlā mau leka uila i kāu pahu leka uila. Akā, hilinaʻi nā ISP i nā algorithm e hoʻopau i ka pale ʻana i ka leka uila maikaʻi a hoʻokuʻu pinepine i ka spam.

ʻO ia ke kāleka i mālama ʻia iā mākou i ka ʻoihana, no laila pono mākou e mālama. ʻAʻole hana pinepine nā ʻoihana i kekahi ʻano o ka nānā ʻana i kahi pahu inbox a i ʻole ka nānā ʻana i ka maikaʻi ma kā lākou mau polokalamu kūʻai leka uila a pīhoihoi mākou i ka wā e hana ai mākou i kekahi mau hoʻāʻo a ʻike i ka loaʻa ʻana o ka hapa nui o nā leka uila a lākou e hoʻouna nei (a uku no) hoʻolei ʻia i loko o ka waihona ʻōpala.

Eia hou, ʻike pinepine mākou i ka hōʻoia leka uila i hoʻonohonoho ʻia no kā lākou lawelawe kūʻai leka uila mua… Hiki i kahi hui ke loaʻa i kā lākou leka uila, ka leka uila marketing platform, invoicing platform, nā pane pūnaewele pūnaewele, a me kahi ton o nā ʻōnaehana ʻē aʻe e hoʻouna ana i ka leka uila i nā limahana a me nā mea kūʻai aku. ʻAʻole hiki iaʻu ke haʻi iā ʻoe i ka nui o nā manawa a mākou i lohe ai, "Ua nānā ʻoe i kāu waihona spam?" ma ke ano he pane. Inā pono ʻoe e nānā i kāu waihona spam… loaʻa paha iā ʻoe kahi pilikia hōʻoia leka uila a pono ʻoe hoʻoponopono pilikia i kāu hoʻouna leka uila.

He aha ka hōʻoia o ka leka uila?

ʻO ka hōʻoia o ka leka uila ke kaʻina hana e hoʻolako ai nā mea lawelawe pūnaewele (ISP) i nā leka uila mai ka mea hoʻouna pono. Hōʻoia ia ka leka uila iā ia iho ʻaʻole i hoʻololi ʻia, hacked a i forged paha i kāna huakaʻi mai ke kumu i ka mea loaʻa. ʻO nā leka uila ʻaʻole i hōʻoiaʻiʻo ʻia e hoʻopau pinepine ʻia i ka waihona leka uila o ka mea loaʻa. Hoʻonui ka hōʻoia hōʻoia leka uila i kou hiki ke lawe i kāu mau leka uila i ka pahu leka ma mua o ka waihona junk.

Aia kekahi mau protocols pono e hoʻokō ʻia i kēlā me kēia manawa e hoʻouna ana ʻoe i ka leka uila ma ka inoa o kāu kikowaena mai kahi kahua ʻaoʻao ʻekolu:

  • Kālā Polokalamu Hoʻouna (SPF) - he protocol hōʻoia leka uila i hoʻolālā ʻia e ʻike i ka hoʻopaʻa ʻana i kahi kikowaena hoʻouna mai kahi lawelawe hoʻouna ʻole ʻole a i ʻole IP address i ka wā o ka lawe ʻana i ka leka uila.
  • Nā leka uila i ʻike ʻia ʻo DomainKeys (DKIM) - he protocol hōʻoia leka uila e hiki ai i ka mea hoʻokipa ke nānā i ka leka uila i ʻōlelo ʻia mai kahi kikowaena kikoʻī i ʻae ʻia e ka mea nona kēlā kikowaena.
  • Hōʻoia ʻ Messagelelo a me ka Hōʻoiaʻiʻo ʻana i nā leka (DMARC) - he protocol hōʻoia leka uila i hoʻolālā ʻia e hāʻawi i nā mea nona ka leka uila i ka hiki ke pale i kā lākou kikowaena mai ka hoʻohana ʻole ʻia. 

ʻAʻole wale ka hōʻoia ʻana i ka leka uila ʻaʻole e hoʻouna ana ka mea hoʻouna ʻae ʻole i nā memo e hoʻohālikelike ana iā ʻoe (spoofing), e hōʻoiaʻiʻo nō hoʻi e hiki i ka ISP ke hōʻoia i ka mea hoʻouna a me ka memo. ʻOiaʻiʻo, ʻoiaʻiʻo nō hoʻi ka hope. Me ka hōʻoia ʻole o ka leka uila, manaʻo paha kahi ISP he spammer a spoofer paha ʻoe a hiki iā lākou ke hoʻolele i kāu leka uila i ka waihona spam, a i ʻole hōʻole loa i kāu leka uila.

Ke hōʻoia nei iā ʻoe DKIM, DMARC a Nā moʻolelo SPF hiki ke hoʻonohonoho pono hiki ke hoʻomaikaʻi maikaʻi i kāu hoʻokomo pahu komo - e hopena pololei i ʻoi aku ka ʻoihana. Me Gmail wale nō, hiki i ka ʻokoʻa ma waena o kahi hoʻokomo pahu komo 0% a me kahi hoʻokomo pahu komo 100%!

Kēia infographic mai PahuAlly wehewehe SPF, DKIM, a me DMARC. ʻO ka InboxAlly kahi kahua i hoʻohana ʻia e nā mea hoʻouna ʻae ʻia e aʻo i nā mea hoʻolako leka uila e hoʻokomo i kāu mau memo i loko o ka Inbox (a mālama iā lākou mai ka spam a me nā waihona hoʻolaha) ʻo ia hoʻi ka piʻi nui ʻana i kāu uku wehe a me kāu laina lalo.

Ua wehewehe ʻo infographic spf dkim dmarc

Pehea kou manaʻo?

Ke hoʻohana nei kēia pūnaewele i ka Akismet e ho'ēmi i ka spam. E aʻo pehea e hanaʻia ai kāuʻikeʻikepili.