He aha ka Exit Intent? Pehea e hoʻohana ʻia ai e hoʻomaikaʻi i nā kumukūʻai hoʻololi?

He aha ka Exit Intent? Pehea e hoʻomaikaʻi ai i nā kumukūʻai hoʻololi?

Ma ke ʻano he ʻoihana, ua hoʻolilo ʻoe i hoʻokahi ton o ka manawa, hoʻoikaika a me ke kālā i ka hoʻolālā ʻana i kahi pūnaewele maikaʻi a i ʻole ka pūnaewele e-commerce. Ma kahi o kēlā me kēia ʻoihana a me nā mea kūʻai aku e hana ikaika i ka loaʻa ʻana o nā malihini hou i kā lākou pūnaewele… hoʻopuka lākou i nā ʻaoʻao huahana nani, nā ʻaoʻao pae, nā ʻike, a pēlā aku. no ka mea.

ʻO nā manawa he nui naʻe, hiki mai kēlā malihini a heluhelu i nā mea āpau e hiki ai iā lākou… a laila haʻalele i kāu ʻaoʻao a i ʻole kāu pūnaewele. Ua ʻike ʻia kēia he OAAIeOO ma ka ʻikepili. ʻAʻole nalo wale ka poʻe kipa mai kāu pūnaewele, akā naʻe… hāʻawi pinepine lākou i nā hōʻailona e puka ana lākou. Ua ʻike ʻia kēia puka i waho o ka manaʻo.

He aha ka Exit Intent?

Ke hoʻoholo ka malihini ma kāu ʻaoʻao e haʻalele, hiki mai kekahi mau mea:

  • kuhikuhi ana – Hoʻoneʻe ko lākou ʻiole i ka ʻaoʻao i ka ʻaoʻao helu wahi ma ka polokalamu kele pūnaewele.
  • māmā holo - Hiki i kā lākou ʻiole cursor ke holo i ka pahu helu ma ka polokalamu kele pūnaewele.
  • Hōʻike – ʻAʻole neʻe hou kā lākou ʻiole cursor i lalo o ka ʻaoʻao a hoʻōki lākou i ka hele ʻana.

Ua ʻike ka poʻe loea hoʻololi hoʻololi i kēia ʻano a kākau i nā code maʻalahi i nā ʻaoʻao e nānā ana i ka cursor ʻiole a hiki ke wānana i ka wā e puka ai ka malihini. Ke ʻike ʻia ke ʻano o ka manaʻo puka, hoʻomaka lākou i kahi puka puka-up… he hana hope loa e launa pū me ka malihini.

ʻO nā pop-ups out intent he mea hana kupanaha a ua hōʻoia i ka maikaʻi i:

  • Hāʻawi i kahi pāʻālua pāʻālua no ka malihini e noho i ka hālāwai a kūʻai.
  • E paipai i kahi e hiki mai ana hanana a hāʻawi a e kakau i ka malihini no ia mea.
  • Noi a helu leka uila e hoʻoikaika i ka hoʻopili ʻana ma o ka leka uila a i ʻole ka huakaʻi automation leka uila.

Pehea ka maikaʻi o nā pop-ups out intent?

Wahi a nā kumu like ʻole, hiki i kahi ʻoihana ke manaʻo i ka piʻi ʻana o 3% a 300% i ka hoʻopili ʻana i ka hoʻomaikaʻi ʻana i kēia hoʻololi hoʻololi hoʻololi lima (CRO) mea hana. Ma ka liʻiliʻi loa, no ke aha e hoʻāʻo ʻole ai e launa pū me kahi malihini āu e ʻike nei e haʻalele ana? Me he mea lā ʻaʻohe noʻonoʻo iaʻu! Ma ka noiʻi i alakaʻi i ka infographic ma lalo nei, ua loaʻa ʻo Visme i nā pono 5 o Exit Pop-ups:

  1. He kūpono loa lākou i ka hoʻokipa ʻana i kahi malihini e haʻalele ana i kāu pūnaewele.
  2. ʻOi aku ka liʻiliʻi o lākou ma mua o nā pop-up i ʻike ʻia i ka wā e kamaʻilio ai ka malihini me kāu pūnaewele.
  3. Hāʻawi lākou i kahi kāhea-a-hana maʻemaʻe a me ka hoʻonāwaliwali (CTA).
  4. Hiki iā lākou ke hoʻoikaika i kāu manaʻo waiwai āu i hoʻolaha mua ai i ka malihini.
  5. ʻAʻohe pilikia o lākou… ʻaʻohe mea i koe e nalowale!

Ma ka infographic, He alakaʻi ʻike no ka haʻalele ʻana i nā Pop-Up: Pehea e hoʻonui ai i kāu helu hoʻololi e 25% i ka pō, Hāʻawi ʻo Visme i ke anatomy o kahi kūleʻa pop-up puka puka i waho, pehea e ʻikea ai, e hana ai, a e waiho ʻia ai. Hāʻawi lākou i kēia alakaʻi:

  • E nānā pono i ka hoʻolālā.
  • Hoʻopili i kāu kope.
  • E hōʻoia i ka pili ʻana o ka ʻaoʻao i ka ʻaoʻao.
  • Hāʻawi i kahi ala e puka ai a pani paha i ka popup.
  • Mai hoʻonāukiuki… ʻaʻole pono ʻoe e hōʻike i kēlā me kēia kau.
  • Hoʻohui i kahi hōʻike a loiloi paha e kākoʻo i kāu manaʻo waiwai.
  • Hoʻololi a hoʻāʻo i nā ʻano like ʻole.

No kekahi o kā mākou Shopify nā mea kūʻai aku, kahi pūnaewele i kūʻai i nā lole ma ka pūnaewele, ua hoʻokō mākou i kahi pop-up e hoʻohana ana Klaviyo me ka hāʻawi haʻahaʻa e loaʻa i ka mea loaʻa ke kau inoa i kā lākou leka uila. Ua hoʻokomo pū mākou i ka mea kākau inoa i kahi huakaʻi hoʻokipa liʻiliʻi i hoʻolauna iā lākou i ka brand, nā huahana, a me ke ʻano o ka hahai ʻana i ka brand ma ka pūnaewele media. Loaʻa iā mākou ma kahi o 3% o nā malihini e kākau inoa, a ʻo 30% o lākou i hoʻohana i ka code hoʻemi e kūʻai ai… ʻaʻole maikaʻi!

Inā makemake ʻoe e ʻike i kekahi mau hiʻohiʻona hou o nā pop-ups out intent, eia kahi ʻatikala e alakaʻi ana iā ʻoe i kekahi mau ʻano, nā hāʻawi, a me nā ʻōlelo aʻoaʻo no ka hana ʻana:

Haʻalele i ka Manaʻo Pop-Up Laʻana

puka i ka manaʻo popups

6 Comments

  1. 1

    Manaʻo wau pehea lākou i patent ai i kahi mea i loaʻa ma ka liʻiliʻi loa mai 2008 (ua hoʻokumu ʻia lākou i ka makahiki 2010). ʻO kēia mai ka lā 18 o Kepakemapa 2008: http://www.warriorforum.com/main-internet-marketing-discussion-forum/13369-how-do-you-make-unblockable-exit-popup.html – mai ka pou e pili ana i nā puka puka puka: “… ʻO kahi kokoke loa e hiki iā ʻoe ke kiʻi i kahi e neʻe ai ka cursor ʻiole o kāu malihini ma kahi kokoke i luna o ka pale… no laila ke manaʻo nei ʻoe e kaomi ana lākou i ke pihi pani. ʻO kēia kaʻu popup puka hiki ʻole ke hoʻopaʻa ʻia: PopUp Hana: Hoʻopaʻa ʻia nā PopUp Unblockable Unblockable Unblockable PopUps Ke haʻalele kāu poʻe kipa i ka ʻaoʻao…”.

    Eia hou, aia kēia ʻāpana code mai ʻApelila 27, 2012 e hoʻokō ana i ka ʻenehana 'exit-intent' ma kahi o 5 laina code, i loaʻa i ka lehulehu: http://stackoverflow.com/questions/10357744/how-can-i-detect-a-mouse-leaving-a-page-by-moving-up-to-the-address-bar

    ʻO ka lā waiho ʻana o kā lākou patent ʻo ʻOkakopa 25, 2012. ʻO ka lā mua e like me Google ʻo ʻApelila 30, 2012 (http://www.google.com/patents/US20130290117)

    ʻO kahi ʻōlelo hou mai ka quicksprout: http://www.quicksprout.com/forum/topic/bounce-exchange-alternative/ post: “I ka makahiki 2010 ua hana ʻia ʻo ScreenPopper.com ma hope o kahi mini-van ma kahi huakaʻi alanui 1.5 makahiki lōʻihi a puni ka ʻāina no ka mea ʻaʻole hiki iaʻu ke loaʻa kaʻu mea e pono ai. ʻAʻohe hoʻokūkū, i ka manawa wale nō ka hāʻawi ʻana i ka mana popup i paʻakikī a paʻakikī hoʻi e hoʻokomo. He 2 makahiki kēia ma mua o ka waiho ʻia ʻana o ka 'patent'.

    No ka hoʻopau ʻana he huahana maikaʻi paha ʻo Bounce Exchange akā ʻaʻole lākou i haku a ʻaʻohe o lākou kuleana ma ka "ʻenehana". Manaʻo wau pehea i loaʻa ʻole ai i kā lākou loio patent ka mea i loaʻa iaʻu ma kahi o 5 mau minuke me Google. A ʻaʻole wau he loio. ʻO ka mea makemake ʻole, hoʻāʻo lākou e monopolize i ka mea ʻaʻole iā lākou. Lawe lākou i $3000-$5000 no ia mea a ʻaʻole makemake lākou i nā hopena ʻē aʻe, ʻoi aku ka maikaʻi (no ke aha ʻoe e makemake ai i kahi "patent"?)

    • 2

      ʻAʻole au i heluhelu i ka patent maoli akā ke ʻōlelo nei au ʻaʻole manaʻo maoli ka patent ua hana ʻoe i kekahi mea. Hiki iā ʻoe ke hoʻomaikaʻi i kahi hoʻolālā a patent i kēlā hoʻomaikaʻi.

      • 3

        Aloha @douglaskarr:disqus – Heluhelu au i na pauku mua elua o ka patent a me kona abstract (ma ka loulou maluna) a o ke koi nui o ka patent, oia ka 'exit-intent' technology. Ua ʻōlelo lākou ua haku lākou i ka ʻiole no kēia kumu. Hōʻike nā loulou aʻu i lawe mai ai ʻaʻole lākou i haku. ʻO ia ka mea hewa i koʻu manaʻo. A hoʻonāukiuki iaʻu no ka mea ke noʻonoʻo nei wau e hana i kahi palapala exit-intent iaʻu iho, a i ʻole ka hoʻohana ʻana i kekahi o nā mea ʻē aʻe i hoʻomākaukau ʻia (ʻike wau ma kahi o 1 mau mea ʻē aʻe…). Inā hoʻohana ʻia ka patent o Bounce Exchange e lākou e ālai, me ke kūpono ʻole, hiki i ka hoʻokūkū ke hōʻeha maoli i nā pūnaewele āpau o kēia manawa e hoʻohana ana i nā mea ʻē aʻe; a me nā poʻe e like me aʻu e hoʻohana nei. I kēia manawa ua ʻike wau i kāu ʻatikala e loaʻa iaʻu nā manaʻo 15nd. ʻAʻole hiki iaʻu ke hoʻolilo i mau tausani kālā i ka mahina no kēlā. A inā ʻaʻole pono lākou i ka patent, hiki iā lākou ke hoʻopilikia nui iaʻu inā hana wau iaʻu iho, a hoʻohana paha i nā mea ʻē aʻe.
        I kēia mau lā ke ʻike nei au i nā popups ma nā wahi āpau. Me ka ʻole o nā popups exit-intent pono mākou e hoʻi i nā popups hoʻonāukiuki hou aku - pop-unders, pop-overs manawa, entry-popups, etc.

  2. 4

    No laila, ʻike ʻia ʻo Retyp, ka poʻe ma hope o Optin Monster i hoʻopiʻi iā Bounce Exchange ma luna o kēia patent. Akā ʻaʻole maopopo iaʻu i nā mea pili kānāwai e hoʻomaopopo ai inā ua hoʻoholo ʻia, a inā pēlā, he aha ka hopena…? ʻIke hou aku ma kēia mau loulou:

    https://www.docketalarm.com/cases/Florida_Southern_District_Court/9–14-cv-80299/RETYP_LLC_v._Bounce_Exchange_Inc./28/

    http://news.priorsmart.com/retyp-v-bounce-exchange-l9Zx/

    https://search.rpxcorp.com/lit/flsdce-436983-retyp-v-bounce-exchange

    He mea maikaʻi ke ʻike i nā mea e hana nei. Me he mea lā he patent naʻaupō loa a makemake wau e ʻike i kēia i loaʻa ma nā wahi ʻē aʻe….

  3. 6

    ʻO ka huahana a i ʻole ka lawelawe a BounceX e kūʻai aku ai (a ʻo BounceX/Yieldify he lawelawe piha e like me ka huahana) maʻamau he nui nā mea. ʻAʻole hiki ke patent i ke kaʻina holoʻokoʻa, no laila e pale mau ʻoe i ke kumu (i kēia hihia ʻo ka algo) no ka mea ʻo ia ka mea nui loa. Manaʻo wau aia kahi patent ma laila no ka hana ʻana i kiʻi, hoʻopuka ʻana i kahi kiʻi ma kahi pūnaewele a me nā mea ʻaʻole i loaʻa iā lākou a ke hana ʻino nei.

    He mea pono ke hoʻomaopopo ua kūʻai ʻo Yieldify (ka mea i hoʻopiʻi ʻia i kēlā hihia) i nā patent mai kahi ʻaoʻao ʻekolu a ke hoʻopiʻi nei ʻo ia iā BounceX. Inā loaʻa iā ʻoe ke kālā e alualu ai i ka mea hoʻokūkū a laila liʻiliʻi ka pilikia - inā e nalowale ʻoe i ka hihia aia ʻoe i ke kūlana like āu i kēia manawa (hoʻemi i ke kālā) akā inā lanakila ʻoe a laila ua kālai ʻoe i kahi ʻāpana o ka mākeke. kaʻana like iā ʻoe iho.

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