He paʻakikī e manaʻoʻiʻo i ka lōʻihi o kaʻu kākau ʻana i kaʻu blog, akā aloha wau e hiki pinepine iaʻu ke kuhikuhi i nā pou kahiko i kekahi manawa i kekahi manawa. He mau makahiki i hala aku nei, ua kākau wau i nā mea kūkākūkā media hou e like me alakaʻi mele:
ʻAʻole pono nā alakaʻi i nā mea hoʻokani akamai me nā mea kani hoʻokahi. Eia naʻe, maopopo maopopo iā lākou pehea ka leverage i kēlā me kēia mea kani, hana pū lākou a pau, a hana i kahi mele nani. Maikaʻi loa ʻaʻole mākou i kāhea iā mākou iho he alakaʻi alakaʻi!
Douglas Karr
ʻO ka wikiwiki i kēia lā, a kālepa orchestration i kēia manawa he huaʻōlelo maʻamau i hoʻohana ʻia e wehewehe ai i ka hoʻohana ʻana o nā mea kālepa i nā ʻano waena a me nā kahawai e kūkulu i ka ʻike a me ka hoʻopili ʻana me kā lākou poʻe hoʻolohe. Hoʻohana mua ʻia ka huaʻōlelo i ke kūkā kamaʻilio ʻana Ke kūʻai aku ʻana me ka waihona moʻokāki ʻoiai ʻike maopopo ʻia ka pahuhopu a laila wehe ʻia kahi hanana o nā hanana e neʻe i ka prospect ma o ka huakaʻi a ka mea kūʻai, alakaʻi iā lākou i ka hoʻohuli.
Eia pehea e wehewehe ai ʻo Engagio, kahi kahua kūʻai kūʻai hoʻokumu moʻo waiwai kālepa orchestration:
He aha ka Marketing Orchestration?
ʻO ke kālepa ʻo Orchestration kahi ala i ke kūʻai aku e nānā ʻole i ka lawe ʻana i nā paukū kaʻawale, akā ma kahi o ka hoʻonui ʻana i kahi ʻano o nā pilina keʻa i pili e pili ana, ke hoʻohui pū ʻia, hana i kahi ʻike pilikino pilikino.
ʻO Engagio
ʻAʻole kau palena ʻia ka hoʻolālā ʻana a me ka hoʻomākaukau ʻana i kahi hoʻolālā kālepa omni-kanal i ka ʻoihana hou, hiki iā ʻoe ke hoʻokuʻi i nā leka a me nā hoʻolaha no ke kūʻai aku kūhelu a hoʻonui i nā manawa kūpono, hana hou, a hāʻawi i kahi ala no nā mea kūʻai aku e lilo i mea kākoʻo. Ua wāwahi ʻo Engagio i nā pāʻani maʻamau i nā mahele 5:
Pāʻani Orchestration Marketing
- ʻO ka pāʻani a me ke komo ʻana - kahi ala maikaʻi e hōʻoia ai e loaʻa ana ka mea nui loa mai kou manaʻo a me ka hoʻopaʻa ʻana i ka ʻikepili, no laila ka inoa. E hoʻohana iā lākou i ka wā e loaʻa ai kahi mea kūʻai aku i ka wā noiʻi a me ka ʻike.
- Pāʻani Ke Keʻena ʻIke Kūʻai Kūʻai (MQA) - hoʻohana ʻia i ka wā i hōʻea ai kahi moʻokāki prospective i kahi kiko o ka lawa o ka hana a i ʻole ke komo ʻana āu e makemake ai i nā kūʻai aku e hui pū me lākou.
- E hoʻoluliluli i nā lāʻau - ke hiki iā ʻoe ke kamaʻilio prospect me Kūʻai, akā ua pouli lākou. ʻO ka hoʻokuʻu ʻana i kēia mau mea i manaʻo ʻia ʻo ia ka hoʻokuʻu ʻana i nā hana kūpono, no laila he waiwai ia e hoʻāʻo hou.
- Pāʻani Won Pani - kūpono nā mea kūʻai aku e kū nei no nā hana keaka no ka hoʻonui ʻana i ka waiwai awelika o kāu mea kūʻai aku. Pākuʻi paha lākou i nā hana hou, kūʻai keʻa, upsell, a me ka hoʻolaha ʻana o nā mea kūʻai aku.
- Pāʻani Pani Holo - ke hāʻule ka ʻaelike, hiki i kēia mau mea ke kōkua iā ʻoe e aʻo i ka mea āu i hana hewa ai i hana hou ʻole ai ʻoe i nā hewa like i ka wā e hiki mai ana. Hoʻohana ʻia paha lākou e lanakila hou i kahi waihona mai kahi mea hoʻokūkū.
ʻO Orchestration kahi mea hiki ke hoʻoweliweli, akā ʻaʻole ia e pono - ikaika loa ke ala i ka automation marketing a me ka marketing account-based (ABM).
keia infographic mai Engagio wehewehe i nā ʻano ʻokoʻa i ke ala maʻalahi a me ka nānā ʻana. E wehe paha ʻoe i ka kau ʻana i kēia? E hauʻoli ʻo Engagio e kākau i kekahi ʻike i ka ʻaoʻao pū kekahi.
Hiki ke paʻakikī i ka orchestration marketing. Ua hele mai ʻo Engagio me kahi alakaʻi e hōʻike iā ʻoe pehea e leverage ai i kāu mau kime e kū nei a me nā ʻōnaehana e maʻalahi ai ka ABM. Ua hoʻokomo pū lākou i nā hana keaka kūʻai he 18 i hōʻike ʻia iā ʻoe ʻaʻole wale pehea e orchestrate ai i kāu kālepa, akā pehea pū e hoʻohana ai i nā kaʻa e hana maʻalahi ʻole ai.
Hoʻoiho iā Orchestration a me ka hanauna hou o ka automation
