He aha ka Omni-Channel? Pehea ia e hopena ai i ke kūʻai liʻiliʻi i kēia wā Holiday?

hale kūʻai omnichannel

I nā makahiki ʻeono i hala, ʻo ka ʻaʻa nui loa o ka kūʻai pūnaewele ʻana ka hiki ke hoʻohui, kaulike, a laila kaohi i ka leka uila ma waena o kēlā me kēia kahawai. I ka puka ʻana o nā kahawai hou a hoʻonui ʻia i ka kaulana, hoʻohui nā mea kūʻai aku i nā pūʻulu he nui a me nā pahū he nui i kā lākou papahana hana. ʻO ka hopena (i maʻa mau), he puʻu hoʻolaha nui loa ia a me nā leka kūʻai aku e pahu i lalo i nā puʻu o kēlā me kēia prospect. Ke hoʻomau nei ka backlash - me nā mea kūʻai aku huhū e hoʻokaʻawale a hūnā mai nā ʻoihana a lākou i ʻoi aku ka hauʻoli i ka hana ʻana me nā ʻoihana.

Minamina, ke kumu o kēia huaʻōlelo omni ʻo ia hoʻi nā mea āpau ... a pēlā e mālama pinepine ai nā mea kālepa i nā kahawai. Makemake wau e kākau mākou i kahi manawa ʻoi aku ka maikaʻi, e like me ke kālepa ʻana a i ʻole ke holomua ʻana ma ke kahawai. Mālama pinepine ka automation ma nā kahawai i kekahi o kēia hoʻohui, akā ʻaʻole pinepine mākou e hoʻonui i kēlā mau kamaʻilio pū kekahi.

He aha ka Omni-Channel?

ʻO Omnichannel, kahi e pela i ka pela omni-channel, ke kuhikuhi nei i kēlā me kēia ʻike i pili me kahi mea kūʻai aku i hāʻawi ʻia. Ma waena o ke kūʻai aku ʻana, ke kuhikuhi nei ʻo omni-channel i kahi ʻike kūʻai i hoʻohui ʻia ma waena o nā medium (aka auwai). Ma kahi o ka mea kūʻai aku e hoʻopahū ʻia i nā mea waena, ʻike pilikino ʻia ka ʻike a kaulike ʻia ma kahi e manaʻo ʻia ai ka hāʻawi lima. No laila hiki i kahi ʻoihana kīwī ke hoʻokau i ka poʻe i kahi URL ma kahi pūnaewele kahi e hiki ai i ka mea kūʻai aku ke hana i ke kumuhana, a i ʻole ke kau inoa no nā leka uila a i ʻole nā ​​leka uila e hoʻonui i ka hoʻopili. Pono ka ʻike e humuhumu a holomua hoʻi, ma mua o ka hana hou ʻana a me ka ukiuki.

ʻO ke kūʻai aku o Omnichannel a i ʻole nā ​​ʻike kūʻai e pili ana i ka pilina maoli ma waena o ka hale kūʻai a me nā mīkini uila, ka ʻike o ka mea kūʻai aku i kaʻana like ʻia ma waena o ka hana pūnaewele a me ka launa pū ʻana a me ka mea kūʻai aku kūloko, a Ke hana maʻalahi nei nā mea āpau, alakaʻi ia i kahi ʻike kūʻai nui aku. ʻO ia ke alakaʻi i nā kūʻai aku nui aku a me nā kūʻai hou aku i ka wā e hiki mai ana ma kēlā me kēia mea kūʻai. I ka ʻoiaʻiʻo, loaʻa nā poʻe kūʻai aku i nā omnichannel a 30% ʻoi aku ka nui o ke ola holoʻokoʻa ma mua o ka poʻe kūʻai aku e hoʻohana ana i hoʻokahi kahawai wale nō.

I ka lilo ʻana o nā mea kūʻai aku i channel-agnostic hou aku, a me nā omnichannel hou aku i kā lākou huakaʻi mea kūʻai aku, ke ʻike nei nā mea kūʻai aku e wāwahi nei a hoʻokō i kā lākou mau koi i ka hoʻihoʻi nui loa i kēia wā kūʻai wā hoʻomaha. ʻAʻole ia e pili hou ana i ka brick a me ka mortar vs. e-commerce. ʻIke nā mea kūʻai kūleʻa kūleʻa o kēia lā pono lākou e huakaʻi i ka mea kūʻai aku i kahi ʻike maʻalahi ma nā kahawai āpau a me nā hāmeʻa āpau no laila ʻaʻole manaʻo nā mea kūʻai he koho lākou. ʻO Stuart Lazarus, VP o ke kūʻai aku no ʻAmelika ʻAkau, hōʻailona

Ua piha kēia infographic i nā helu helu mua a me ka ʻaoʻao ʻekolu e pili ana i ka mea a ka poʻe kūʻai aku omnichannel e manaʻo ai a pehea ka mana o nā kahawai uila i nā kūʻai i loko o ka hale kūʻai. Aia pū me nā stats mai nā māka e like me Amazon, Michael Kors, a me Warby Parker e hōʻike i ke ʻano o ko lākou kūʻē ʻana i ka hoʻokūkū, a me ka ʻimi ʻana i nā pilikia nui i mua o ka poʻe kūʻai aku i kēia lā. Kekahi mau mea nui

  • 64% o nā mea kūʻai aku i ka pūnaewele e hōʻike nei i ka wikiwiki o ka hoʻouna ʻana ma ke ʻano he hoʻoholo koʻikoʻi
  • 90% o nā mea kūʻai aku i loko o ka hale kūʻai i kipa i ka pūnaewele a laila e kūʻai i ka lua a ʻekolu paha ma ka pūnaewele
  • 36% wale nō o nā mea kūʻai aku e kipa aku i kahi hale kūʻai inā ʻaʻohe ʻike i loaʻa ma ka pūnaewele

Kalepa a me Kalepa ʻo Omni-Channel

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