He aha ka Webrooming? Pehea ia ʻokoʻa mai Showrooming?

lumi pūnaewele vs. lumi hōʻike

I kēia pule e ʻimi nei au i ke kūʻai ʻana i nā pono leo no kā mākou keʻena studio. Kūleʻa pinepine wau mai ka pūnaewele hana, a laila nā pūnaewele e-ʻoihana kūikawā, nā wahi kūʻai aku, a me Amazon. ʻAʻole wau wale nō. I ka ʻoiaʻiʻo, 84% o ka poʻe kūʻai e nānā iā Amazon ma mua o ke kūʻai ʻana

He aha ka Webrooming

Pūnaewele Pūnaewele - ke hele aku kahi mea kūʻai i kahi hale kūʻai e kūʻai i ke kūʻai ma hope o ka noiʻi ʻana i ka huahana ma ka pūnaewele.

He aha ka Showrooming?

Hale Hōʻikeʻike - ke kūʻai aku ka mea kūʻai aku ma ka pūnaewele ma hope o ka noiʻi ʻana t

ʻO ka infographic mai Koeppel Direct, Webrooming Vs Showrooming: Kahi Alakaʻi Kūʻai Kūʻai Kūʻai i ka Kūʻai Holiday, wāwahi i ke ʻano kalepa e ka hanauna pū kekahi:

  • Nā Baby Boomers - Kūʻai i loko o ka hale kūʻai a waiwai i ka pilina hoʻokahi a hoʻokahi a manaʻo i ka lawelawe mea kūʻai aku ʻike ʻike.
  • Millennials - Kūʻai ma ka pūnaewele a me ka waiwai a hoʻohuli ʻia e ka waha-waha.
  • Generation X - Kūʻai ma ka pūnaewele a me ka leka uila alue i hoʻonohonoho ʻia i ko lākou makemake a me ke kūʻai ʻana i ka mōʻaukala.
  • Generation Z - Kūʻai ma ka pūnaewele a ma o ke kelepona uila a hoʻowaiwai i nā uku hoʻēmi kūikawā, hoʻouna manuahi ʻole, pili pono.

Hoʻomoe ka infographic i nā mea a pau e pono ai ka poʻe kūʻai aku e ʻike e pili ana i Webrooming vs. Showrooming, me nā ʻano o nā huahana i hoʻopilikia ʻia e kēia ʻano, a pehea hoʻi e hoʻokele pono ai i nā hanauna ʻokoʻa i ka wā hoʻomaha.

Webrooming vs. Hōʻike

hana manaʻo hoʻopuka

  1. 1

    Aloha Douglas,

    Maikaʻi ke kumuhana e pono iaʻu e ʻōlelo !!

    He mea maikaʻi kēia e heluhelu e pili ana i ka lumi pūnaewele a me ka lumi hōʻike. Manaʻo wau e hoʻopilikia paha ʻo Showrooming i nā mea kūʻai aku.

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