He aha ke kumukūʻai o ka loaʻa ʻana o ka Versus ka mālama ʻana i kahi mea kūʻai aku?

loaʻa me ka mālama ʻana

Aia kekahi naʻaupō lanakila a ka ke kumu kūʻai o ka loaʻa ʻana o kahi mea kūʻai aku hou hiki iā 4 a 8 mau manawa ke kāki o ka mālama ʻana ekahi. 'Lelo wau naauao lanakila no ka mea ʻike wau i ka helu pinepine ʻia akā ʻaʻole ʻike maoli i kahi kumuwaiwai e hele pū me ia. ʻAʻole wau kānalua i ka mālama ʻana i ka mea kūʻai aku heʻuʻuku pipiʻi ia no kahi hui, akā aia he ʻokoʻa. I ka ʻoihana ʻoihana, ʻo kahi laʻana, hiki pinepine iā ʻoe kālepa aku - kahi mea kūʻai aku e haʻalele ana i pani ʻia e kahi mea ʻoi aku ka waiwai. I kēia hihia, mālama i kahi mea kūʻai aku hiki kāki i kāu kālā ʻoihana ma mua o ka manawa.

Nānā ʻole ʻia, pau ka hapa nui o nā helu i ka lā no ka hopena o nā mea kūʻai aku i kā mākou hana kūʻai. Hāʻawi ka pāpaho kaiaulu, nā hōʻike pūnaewele, nā pūnaewele loiloi, a me nā ʻenekini huli i nā kaʻa hiki ʻole ke hāʻawi ʻia no nā mea kūʻai hou. Ke māʻona nā ʻoihana āu e hana nei, kaʻana pinepine lākou i kēlā me kā lākou pūnaewele a i ʻole ma nā pūnaewele ʻē aʻe. ʻO kēia ka hopena maikaʻi ʻole o ka hoʻopaʻa maikaʻi ʻana i kēia mau lā i kāu hoʻolālā loaʻa.

Loaʻa me ka mālama ʻana i nā Formula (Makahiki)

  • Ka helu helu o nā mea kūʻai aku = (Ka helu o nā mea kūʻai aku e haʻalele i kēlā me kēia makahiki) / (Huina nui o nā mea kūʻai aku)
  • Ka helu mālama paʻa mea kūʻai aku = (Ka huina nui o nā mea kūʻai aku - Ka helu o nā mea kūʻai aku e haʻalele i kēlā me kēia makahiki) / (Huina Nui o nā mea kūʻai aku)
  • Ka Waiwai o ke Kūʻai Mea Ola (CLV) = (Huina Kūpono) / (Ka helu helu o nā mea kūʻai aku)
  • Kālā Loaʻa Loaʻa Mea kūʻai (CAC) = (Huina Waiwai Hoʻolālā a me ke Kūʻai Kūʻai me nā uku) / (Ka helu o nā mea kūʻai aku i loaʻa)
  • ʻO ke kumu kūʻai = (Ka Manaʻo Ola Ola Kālā) * (Ka helu o nā mea kūʻai aku makahiki i nalowale)

No ka poʻe ʻaʻole i hana i kēia helu mua ma mua, e nānā i ka hopena. Loaʻa i kāu ʻoihana 5,000 mea kūʻai aku, nalowale 500 o lākou i kēlā me kēia makahiki, a uku kēlā me kēia $ 99 i kēlā me kēia mahina no kāu lawelawe me ka loaʻa kālā o 15%.

  • Ka helu helu o nā mea kūʻai aku = 500/5000 = 10%
  • Ka helu mālama paʻa mea kūʻai aku = (5000 - 500) / 5000 = 90%
  • ʻO ke kumu kūʻai ola holoʻokoʻa mea kūʻai aku = ($ 99 * 12 * 15%) / 10% = $ 1,782.00

Inā kāu CAC he $ 20 no kēlā me kēia mea kūʻai, paʻa kēlā hoʻihoʻi mai i ka hoʻopukapuka kūʻai ʻana, ke hoʻolilo nei i $ 10k e pani ai i nā mea kūʻai aku he 500 i koe. Akā pehea inā hiki iā ʻoe ke hoʻonui i ka paʻa ʻana o 1% ma ka hoʻolilo ʻana i $ 5 hou aʻe no kēlā me kēia mea kūʻai? ʻO $ 25,000 kēlā i lilo ma ka papahana mālama. E hoʻonui ana ia i kāu CLV mai $ 1,782 a i $ 1,980. Ma kahi o ke ola o kāu 5,000 mau mea kūʻai aku, ua hoʻonui wale ʻoe i kāu laina lalo ma kahi o hoʻokahi miliona kālā.

I ka ʻoiaʻiʻo, hoʻonui ka 5% i ka helu o ka mea kūʻai # hoʻonui i ka loaʻa kālā e 25% a 95%

Minamina, e like me ka ʻike i hoʻopaʻa ʻia ma kēia infographic mai Invesp, 44% o nā ʻoihana i ka nānā nui aʻe ma luna o # loaʻa akā ʻo 18% wale nō ka nānā ʻana ma ka # retret. Pono nā ʻoihana e ʻike i ka ʻike a me nā hoʻolālā kaiāulu e hāʻawi pinepine i ka waiwai i ke ala o ka hoʻopaʻa ʻana ma mua o kā lākou hana me ka loaʻa.

mea kūʻai aku-loaʻa-me-kaohi

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