Buzz, Viral a i ʻole Huaʻōlelo o Mouth Marketing: he aha ka ʻokoʻa?

Depositphotos 44448363 s

ʻO Dave Balter, ka mea hoʻokumu o BzzAgent, hana nui i ka wehewehe ʻana i nā ʻokoʻa ma Buzz, Viral a me ka huaʻōlelo o ke kūʻai aku waha i kēia paʻi o ChangeThis. Eia nā ʻōlelo me ka wehewehe ʻana a Dave.

He aha ka Word of Mouth Marketing?

'Ōlelo o Mouth Marketing (WOMM) ka mea mana nui ma ka honua. ʻO ka kaʻana like maoli i ka manaʻo e pili ana i kahi huahana a lawelawe paha ma waena o ʻelua a ʻoi paha mea kūʻai aku. ʻO ia ka mea e hana ke lilo ka poʻe i mau kākoʻo kūleʻa kūlohelohe. ʻO ia ke ʻano hemolele o nā mea kālepa, nā CEO a me nā mea kālepa, ʻoiai hiki iā ia ke hana a haki paha i kahi huahana. ʻO ke kī i kona kūleʻa: he kūʻiʻo a kūlohelohe ia.

He aha ka Viral Marketing?

Kalepa Hoʻoikaika kahi hoʻāʻo e hāʻawi i kahi leka kālepa e hoʻolaha koke a wikiwiki i waena o nā mea kūʻai. I kēia lā, hele pinepine mai kēia ma ke ʻano o kahi leka uila a i ʻole wikiō. Kūlike ʻole i ka makaʻu makaʻu, ʻaʻole hewa ka viral. ʻAʻole ia he hoʻopono ʻole a kūlohelohe paha. Ma ka mea ʻoi loa, he huaʻōlelo ia e hiki ai i ka waha, a ʻo ka mea ʻoi loa, ʻo ia wale nō kahi leka kālepa interruptive.

He aha ka Buzz Marketing?

Hoʻolaha Buzz kahi hanana a hana paha e hoʻoulu i ka hoʻolaha, pīhoihoi, a me ka ʻike i ka mea kūʻai aku. ʻO ka mea maʻamau ka mea e hui pū i kahi hanana wacky, jaw-dropping a i ʻole ka ʻike me nā māka pono, e like me ke kī ʻana i kou lae (a i ʻole kou hoki, e like me kahi lāʻau olakino NYC i hana ai). Inā maikaʻi ka buzz, e kākau nā poʻe e pili ana iā ia, no laila lilo ia i kaʻa PR nui.

Eia kahi infographic kūikawā ma Word of Mouth Marketing (WOMM) mai Lithium:

WOMM - Huaʻōlelo ʻo Mouth Marketing

2 Comments

  1. 1

    Noʻu ke manaʻo nei wau ʻo Word of Mouth kahi ʻano maikaʻi loa o ke kālepa ʻana, akā hoʻi wau e hoʻi hou i ka mea a ka poʻe e ʻōlelo maoli nei e pili ana iā ʻoe. Hiki iā ia he pahi kaua pālua. Lawe i ka ʻoihana kiʻiʻoniʻoni no ka laʻana. Hele au i nā kiʻi ʻoniʻoni ke haʻi mai koʻu mau hoaaloha iaʻu ua ʻike lākou i kahi kiʻi ʻoniʻoni a aloha ʻia. Ma ka ʻaoʻao hoʻohuli, ke pīhoihoi wau i kahi kiʻi ʻoniʻoni a loaʻa i kahi hōʻike maikaʻi ʻole mai kahi hoaaloha, hana wau i ka ʻaoʻao ʻē aʻe.

    Mahalo paha wau inā pololei pololei kēia me nā blog a me nā pūnaewele?

Pehea kou manaʻo?

Ke hoʻohana nei kēia pūnaewele i ka Akismet e ho'ēmi i ka spam. E aʻo pehea e hanaʻia ai kāuʻikeʻikepili.