Buzz, Viral a i ʻole Huaʻōlelo o Mouth Marketing: he aha ka ʻokoʻa?

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ʻO Dave Balter, ka mea hoʻokumu o ʻAnoAgent, hana nui i ka wehewehe ʻana i nā ʻokoʻa ma Buzz, Viral a me ka huaʻōlelo o ke kūʻai aku waha i kēia paʻi o ChangeThis. Eia nā ʻōlelo me ka wehewehe ʻana a Dave.

He aha ka Word of Mouth Marketing?

'Ōlelo o Mouth Marketing (WOMM) ka mea mana nui ma ka honua. ʻO ka kaʻana like maoli i ka manaʻo e pili ana i kahi huahana a lawelawe paha ma waena o ʻelua a ʻoi paha mea kūʻai aku. ʻO ia ka mea e hana ke lilo ka poʻe i mau kākoʻo kūleʻa kūlohelohe. ʻO ia ke ʻano hemolele o nā mākeke, nā CEOs a me nā mea kālepa, ʻoiai hiki iā ia ke hana a haki paha i kahi huahana. ʻO ke kī i kona kūleʻa: he kūʻiʻo a kūlohelohe ia.

He aha ka Viral Marketing?

Kalepa Hoʻoikaika kahi hoʻāʻo e hāʻawi i kahi leka kālepa e hoʻolaha koke a wikiwiki i waena o nā mea kūʻai. I kēia lā, hele pinepine mai kēia ma ke ʻano o kahi leka uila a i ʻole wikiō. Kūlike ʻole i ka makaʻu makaʻu, ʻaʻole hewa ka viral. ʻAʻole ia he hoʻopono ʻole a kūlohelohe paha. Ma ka mea ʻoi loa, he huaʻōlelo ia e hiki ai i ka waha, a ʻo ka mea ʻoi loa, ʻo ia wale nō kahi leka kūʻai interruptive.

He aha ka Buzz Marketing?

Hoʻolaha Buzz kahi hanana a hana paha e hoʻoulu i ka hoʻolaha, pīhoihoi, a me ka ʻike i ka mea kūʻai aku. ʻO ka mea maʻamau ka mea e hui pū i kahi hanana wacky, jaw-dropping a i ʻole ka ʻike me nā māka pono, e like me ke kī ʻana i kou lae (a i ʻole kou hoki, e like me kahi lāʻau olakino NYC i hana ai). Inā maikaʻi ka buzz, e kākau nā poʻe e pili ana iā ia, no laila lilo ia i kaʻa PR nui.

Eia kahi infographic kūikawā ma Word of Mouth Marketing (WOMM) mai Lithium:

WOMM - Huaʻōlelo ʻo Mouth Marketing

2 Comments

  1. 1

    Noʻu, manaʻo wau he ʻano kūʻai maikaʻi loa ʻo Word of Mouth, akā manaʻo hou wau e hoʻi ana i ka mea a ka poʻe e ʻōlelo nei e pili ana iā ʻoe. Hiki ke lilo i pahi kaua makalua. E lawe i ka ʻoihana kiʻiʻoniʻoni no ka laʻana. Hele au i nā kiʻiʻoniʻoni ke haʻi mai koʻu mau hoaaloha iaʻu ua ʻike lākou i kahi kiʻiʻoniʻoni a makemake lākou. Ma ka ʻaoʻao ʻē aʻe, ke hauʻoli wau i kahi kiʻiʻoniʻoni a loaʻa iaʻu kahi hōʻike maikaʻi ʻole mai kahi hoaaloha, hana wau i ka ʻaoʻao ʻē aʻe.

    Manaʻo wau inā pololei kēia me nā blog a me nā pūnaewele?

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