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pakuhi kumukūʻai waiwai

pakuhi kumukūʻai waiwaiI kekahi manawa manaʻo wau e hoʻomaka wau i kaʻu ʻoihana ponoʻī 2 mau makahiki i hala (akā ʻaʻole wau e loaʻa i kekahi ala ʻē aʻe). Ma hope koke iho o ka hoʻomaka ʻana i ka ʻoihana ʻike wau ua pilikia wau no ka mea he huahana maikaʻi kaʻu akā ʻaʻohe ou clue pehea e kūʻai aku ai. E hoʻonohonoho wau i kahi ʻōlelo ma ke kuhi ʻana i ka nui o ka manawa e lawe iaʻu a laila hoʻonui i kēlā me kaʻu helu hola. ʻO ka hopena e lawe iaʻu nā mea i 4 mau manawa ke lōʻihi a ke hana nei au i ka liʻiliʻi ma mua o kaʻu e loaʻa ai i nā peʻa meaʻai ... a ʻaʻole hiamoe.

ʻAʻole wau a hiki i koʻu hui ʻana ʻO Matt Nettleton a loaʻa i kahi aʻoaʻo aʻoaʻo ua ʻike wau i ka hewa o kuʻu ala. I ke hoʻoholo nei i ka waiwai o kaʻu lawelawe, e like me ka mea i hōʻike ʻia e kaʻu kuhi, ma mua o ka ʻae ʻana kaʻu mea kūʻai aku e waiwai i ka lawelawe. Hiki iaʻu ke hana ma nā pūnaewele mea kūʻai ʻokoʻa ʻelua a huli a puni i kā lākou hana inbound marketing, a hiki i kekahi ke hoʻonui i nā kālā he haneri a ʻo ka mea i hiki ke hana i nā haneli he mau tausani kālā. Hana like ... ʻelua mau waiwai ʻokoʻa.

ʻO kēlā hoʻololi i ke ala aʻu i hana ai i ka lani i kāpae i kaʻu ʻoihana. He mau mea kūʻai liʻiliʻi paha kaʻu, akā ua uhi ʻia e ka poʻe kūʻai nui kēlā ʻoi aku ka waiwai i kaʻu lawelawe ma muli o ka hopena o ka hopena i kā lākou hui. ʻO ka mea hoʻohenehene ka hana liʻiliʻi a mākou i kēia manawa ʻo ia ka mea paʻakikī loa no ka mea ʻo 10% hoʻonui i ka hoʻihoʻi ʻaʻole paha e uhi i kā mākou pili mahina.

Ua nīnau mai kekahi iaʻu i kekahi lā inā wau i manaʻo he manaʻo maikaʻi ia e hōʻike ākea i nā kumukūʻai no nā lawelawe ma kā lākou pūnaewele. Ua manaʻo lākou he hōʻailona nui ia o ka transparency a e hoʻokomo i ka hilinaʻi me kā lākou prospect. ʻLelo aku ʻaʻole ia. Ua hoʻi wau i hope i ka wā e paʻi ai i kāu kumukūʻai, ʻO ke kumukūʻai he hiʻohiʻona i kēia manawa e hoʻokūkū ai kāu hoʻokūkū āpau iā ʻoe. ʻO ka pilikia me ʻoe e paʻi nei i kāu kumukūʻai, ua like ia me aʻu a me kaʻu mau ʻōlelo mua. ʻAʻole ia e noʻonoʻo i ka waiwai o kāu lawelawe i ka prospect.

Inā ʻoe Hoʻolālā nā 99, hana ia. Ke hoʻokūkū nei ʻoe i nā lawelawe kumu kūʻai haʻahaʻa ʻē aʻe. Akā naʻaupō ia no kekahi o kaʻu mau mea hoʻolālā kiʻi kiʻi e ʻōlelo i nā kumukūʻai o kahi logo me ka ʻole o ka hoʻomaopopo ʻana i ka waiwai e lawe ʻia ai kahi logo i ka ʻoihana. Loaʻa nā hōʻailona hou wehewehe nā hui! ʻIke ʻia paha kahi logo liʻiliʻi e like me ka haʻahaʻa - me ka ʻoihana e kū nei. Hiki i kahi lepili hōʻailona ke hoʻololi i kēlā ʻike a loaʻa i kahi ʻoihana ʻoi aku ka nui o ka ʻoihana.

ʻO kāu kālepa he hōʻike i waho o ka ʻike oe loaʻa i kāu mana. Inā he hapa ke kumukūʻai, ma nā kumu āpau, e hoʻohui i ka "cheap" i ka inoa inoa a hoʻolei i kekahi kumu kūʻai hoʻokūkū ma luna. Eia nō naʻe, inā ʻo ka waiwai āu e lawe mai ai ka ʻike, ka ʻike, ka manaʻo, ka sophistication, a me nā hopena… e mālama i nā kumukūʻai mai ka pūnaewele a e hoʻoholo i kāu prospect i ka waiwai ke lawe mai nei ʻoe. Ke kau inoa mākou i kahi mea kūʻai aku ma 10 mau manawa i ka nui o ka ʻaelike o kekahi mea kūʻai aku, ʻaʻole mākou e helu ia mea e ka hana ʻana he ʻumi mau manawa ka paʻakikī. Hoʻomaopopo mākou iā ia ma ka hoʻāʻo ʻana e hoʻokō i 10 mau manawa i nā hopena, a i ʻole e loaʻa nā hopena like i hoʻokahi hapaʻumi o ka manawa.

E akahele i kāu kālepa a me ke kūʻai aku ke hiki mai waiwai kū'ē i ke kumu kūʻai. ʻAʻole like lākou! ʻO ke kumukūʻai ke kumu āu e uku ai, ʻo ka waiwai ke kumu āu e waiwai ai i ka mea kūʻai aku. Pono kāu mākaʻi e hoʻoliʻiliʻi i ka waiwai āu e lawe mai ai, ʻaʻole ka mea āu e kumukūʻai ai. A inā ʻōhumu kāu hui kūʻai aku iā ʻoe no ka nalowale ʻana o nā kūʻai aku ma muli o kāu kumu kūʻai, e kiʻi i nā mea kūʻai aku hou. ʻO ia ʻaʻole maopopo iā lākou a ʻaʻole kōkua i ka prospect e ʻike i ka waiwai āu e lawe mai ai.

Sidenote: I kēia manawa pilikia, hoʻohui wau i kā mākou ʻōnaehana hana kēia pilikia like. Manaʻo pinepine ka poʻe i kahi hāpai e pili ana i kā lākou hooikaika hana, kulana o ka nohona, a loli i ke kumu kūʻai o ke ola. ʻO kā lākou waiwai ʻike ia o lākou iho. ʻAʻohe o kēlā mau mea i kahi ʻoihana. Ma muli o kēlā mau mea, hoʻonui kekahi i kā lākou waiwai… a me nā mea ʻē aʻe e hoʻowahāwahā iā ia. I kaʻu ʻoihana holoʻokoʻa (ma waho o ka Navy), ʻoiaʻiʻo kaʻu loa ua huli i lalo no kahi hoʻonui. ʻO ia ma kahi o ke kamaʻilio ʻana COLA a i ʻole nā ​​pae hana, Ua ʻōlelo wau no nā hopena a me nā loaʻa kālā. He no-brainer ia no kahi ʻoihana e hāʻawi iaʻu i kahi hoʻonui 20% ke mālama nei wau iā lākou a i ʻole ka hana ʻana iā lākou i ʻelua manawa i kēlā nui.

5 Comments

  1. 1

    Aloha Douglas

    ʻAʻole hiki iaʻu ke ʻae hou. I hoʻokahi makahiki a me ka hapa i hala aku nei ua ʻike wau i kekahi mau puke a Alan Weiss i hoʻomaopopo ai iaʻu i nā hewa a pau aʻu e hana nei i ka wā e uku ana i kaʻu mau lawelawe. E like me kāna ʻōlelo kūpono: "ʻO ke kumu nui o nā uku kūkā haʻahaʻa he haʻahaʻa haʻahaʻa". I nā lawelawe, hana ʻole ia i mea ʻole * e kūʻai aku i ka manawa, me he mea lā ua hoʻopili ʻia ke kumukūʻai a mākou e lawe aku ai i kahi mea kūʻai aku i ka manawa i hoʻohana ʻia. Inā hoʻohālikelike ka mea kūʻai aku i ke kumukūʻai me ka waiwai i loaʻa, a laila maikaʻi nā mea āpau no nā mea āpau. ʻAʻohe mea e wili ʻia. Hoʻohui i kēia mea ke hana nei i kahi ala iʻoi aku ka maikaʻi o ka pilina pilina, ʻoiai ʻoliʻoli nā ʻaoʻao ʻelua. 

    Personnaly, ʻoi aku koʻu makemake i ka hoʻokele mamao ʻana i ka ʻōlelo ʻana i ʻAe i kahi mea kūʻai aku ma mua o ka ʻōlelo ʻana ʻAʻole.

  2. 4

    ʻOiaʻiʻo - ua kani maoli kāu mau helu me aʻu i ke aʻo ʻana i nā haʻawina like āu i hana ai, a me ke ala like. ʻAʻohe mea maikaʻi ʻole inā e ukali ana i kou mau wāwae i ka wāwae like me ʻoe i kekahi mau makahiki ma ke ala! Mahalo no kahi ʻatikala ʻike nui loa.

  3. 5

    ʻOiaʻiʻo - ua kani maoli kāu mau helu me aʻu i ke aʻo ʻana i nā haʻawina like āu i hana ai, a me ke ala like. ʻAʻohe mea maikaʻi ʻole inā e ukali ana i kou mau wāwae i ka wāwae like me ʻoe i kekahi mau makahiki ma ke ala! Mahalo no kahi ʻatikala ʻike nui loa.

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