Blogging for Business: Trick Hou no nā ʻīlio kahiko

mea hoʻomaka blogging ʻoihana

ʻAʻole hiki i kekahi ke hoʻopaʻapaʻa i ka mea loa ka mana o nā blog ma ke kaulana a, a ʻo ka ʻenekini huli pūnaewele. ʻO ke kaulana o nā blog mai kēia hana hou o ke kamaʻilio ʻana i ulu ma ka pūnaewele - ʻoi aku ke kanaka, ʻoi aku ka hoʻomaʻemaʻe a ʻoiaʻiʻo.

Ke ʻimi nei ʻo Technorati 112.8 miliona mau blog i kēia manawa me nā blog he mau kaukani e haku ʻia nei i kēlā me kēia hola. Wehe i nā noi kumu like WordPress, Nahoʻolewa, a ʻO Typepad a me Vox hana maʻalahi i ka blog ʻana. I kēlā me kēia ʻoihana, inā ʻaʻole kēlā me kēia ʻoihana IT, ʻike ʻoe ma ka liʻiliʻi i hoʻokahi mea i ka blog ʻana. He maʻalahi ia:

Kākau + paʻi = Blog?

Maikaʻi ke kani, ʻeā? ʻO ia ke ala pololei e mālama ʻia ai nā mea aʻoaʻo kālepa ke komo aku mākou i kahi hui a kūkākūkā i ka blog ʻana ma ke ʻano he mahele o ka hoʻolālā kūʻai maʻamau. Kūkākūkā nā ʻoihana i ka blog ʻana e like me kahi mea ma ka papa inoa hōʻoia 2008. E noi i kahi hui inā lākou e blog a loaʻa iā ʻoe ka "yup" obligatory. Inā ʻaʻole lākou, e nīnau iā lākou i ka anuu a lākou e nānā aku nei a pane lākou me kekahi o nā "manuahi".

ʻAʻole maʻalahi ia

Inā maʻalahi ka blog blog ʻana, no ke aha e hāʻule nei ka helu o nā blog? Aia kekahi mau kumu:

  • ʻAʻole hoihoi ka poʻe heluhelu i nā kamaʻilio kūleʻa.
  • Hoʻololi nā blog ʻoihana i nā hoʻolaha paʻi regurgitated.
  • ʻAʻole hoʻonāukiuki nā kumuhana i nā manaʻo a me nā trackbacks.
  • ʻAʻohe o ka pou i ka pilikino a me ke alakaʻi alakaʻi.

I ka pōkole, ke kumu o ka holo ʻole ʻana o nā blog ʻoihana ʻoiai ke pani nei nā ʻoihana i kahi noi blog ʻana no kā lākou ʻōnaehana hoʻokele ʻike.

Pono nā ʻoihana e kōkua!

ʻElua mau kī i ka blogging kūleʻa e nānā ʻole ʻia e nā ʻoihana.

  1. Kahi hoʻolālā.
  2. Kahi paepae e kākoʻo i ka hoʻolālā.

Hiki i kekahi kanaka IT me kahi auneke o ka manaʻo ke hoʻolei iā WordPress ma kahi kikowaena a hāʻawi i ka CEO me kahi ʻeʻe. ʻO kēia kahi ala ahi ahi e hōʻoia i ka ola pōkole o kāu blog ʻoihana. He like ia me ka hele ʻana i waho a hoʻomaka i kahi ʻoihana lawncare no ka mea ua noʻonoʻo ʻoe pehea e hoʻomaka ai i kāu lawnmower ponoʻī.

  • ʻO ka loaʻa ʻana o ka mana a me nā hopena ʻenekini huli e koi i kahi kālailai ikaika loa o kāu ʻoihana, nā mea hoʻokūkū, kona alo pūnaewele i kēia manawa a me kahi āu e makemake ai.
  • Ke hoʻokō nei i kahi papahana blog e alakaʻi maʻalahi i ka mea blog ma o ke kaʻina hana, kōkua i ka mea kākau hana ʻenehana hana ʻole i ka ʻike i hoʻomākaukau ʻia, a laila hoʻonohonoho pono i kēlā ʻikepili no nā hualoaʻa nui (hoʻoholo ʻia i ka loiloi mua a me ka hoʻolālā) ke kī i ka kūleʻa o ka blog ʻoihana.
  • ʻAʻole kūleʻa ka blog ʻana i ka pō hoʻokahi. ʻO nā hopena blogging nui e koi i ka ikaika a me ka hoʻomau mau ʻana a me ka hoʻomaikaʻi. Me ka blog ʻana i kahi ʻoihana, paipai wau i kahi kime e hoʻokokoke kahi e hōʻoia ai ka poʻe e hoʻokō nei i kahi papahana ākea a me ka papahana.
  • ʻAʻole kipaku ʻia a ʻae ʻia ka ʻike e Marketing. Inā aia kahi kūmūmū kamaʻilio e loaʻa, pinepine ia ma muli o ka ka hoʻomaʻemaʻe o ka ʻikepili e ke kaikuaʻana.

Pālākiō + Kākau + Hoʻopuka + Hoʻoponopono = Pō ʻo Pilikino!

Aloha au iā WordPress a ʻaʻole e loli kēia blog mai kēlā pae blogging. Eia naʻe, ʻaʻole ia he manaʻo ʻo WordPress ka hopena kūpono. Ma kaʻu pakuhi 'Hana i ka Post Hou', ʻaʻohe mea ma lalo o 100 mau koho… nā lepili, nā mahele, ke kūlana, ka haʻiʻōlelo, nā trackbacks, nā ʻōlelo, nā pale, ka pale ʻōlelo huna, nā māina maʻamau, ke kūlana post, nā pou e hiki mai ana…. kaniuhu. Kiola i kēia pale i mua o kekahi a he mea hoʻoweliweli iki ia.

ʻAʻole pono kāu ʻoihana e aʻo i nā mea hoʻohana i ka pehea e hoʻohana ai i kahi papahana blog. Hiki iā ʻoe ke ʻeʻe maoli, kau a paʻi. E waiho i ka palapala noi e hana i ke koena.

Helu huaʻōlelo huaʻōlelo

Eia kahi laʻana o kahi hiʻohiʻona maikaʻi e ʻike ai ʻoe i loko Pūnaewele Blog Compendium, kahi mea hana e kōkua i ka mea kākau e noʻonoʻo i nā huaʻōlelo a me nā huaʻōlelo i loko o kāna pou i hiki ai ke kiʻi ʻia e nā ʻenekini huli.

Inā kākau ʻoe i kekahi mau huaʻōlelo a huaʻōlelo paha he nui loa, e hāʻule kāu helu! He mea hana liʻiliʻi hoihoi ia na ka hoaaloha, PJ Hinton i kākau. Kūkā ʻia nā mea kākau e kākau no ka mea heluhelu, akā hiki iā lākou ke hoʻokō i kēlā a ke kiʻina huaʻōlelo nui me kahi mea hana nahenahe e like me kēia.

huaʻōlelo keyword

ʻO kahi mea hana e like me Compendium e hele mai me kahi hui o nā loea e kōkua iā ʻoe e kūkulu i ka hoʻolālā, a me kahi noi e kōkua iā ʻoe e hoʻokō pono i kēlā hoʻolālā. A ʻaʻole pono ʻoe i kāu kanaka IT e komo pū! Inā ʻaʻole ʻoe makemake e ʻike i kāu blog e iho i lalo i nā paipu, e ʻike i ka poʻe kūpono a loaʻa i ka mea hana kūpono e hana pū ai.

Ua hauʻoli wau i ke kipa kipa me Chris Baggott i kēia kakahiaka (ua kau ʻia e pili ana i ka noiʻi ʻo Forrester ma ka blog ʻana pū kekahi.

Hoʻohui is e hana ana - e nānā ana i ka ʻike a me ka hoʻokele ʻana i nā tona o ke kaʻa no nā ʻoihana i kau inoa. Hoʻopili ka poʻe heluhelu a hoʻi mai - a ke ulu nei nā ʻoihana mai nā hopena. He manawa pīhoihoi ia no ka ʻoihana a me nā hana a Compendium he kūlike loa i kēlā mau loina a Forrester i ʻike ai.

Hōʻike piha: He kuleana wau ma Compendium a hana pū me Chris a me Ali i nā lā mua loa. He kumumanaʻo ʻo Compendium a me ke kamaʻilio papa keʻokeʻo i kēlā manawa, akā ua hoʻololi ʻo Chris a me ka hui i kēlā kamaʻilio i kahi ʻoihana. ʻAʻole ia he kumumanaʻo hou, he noi ia e hoʻololi nei i ka blog blog ʻana.

7 Comments

  1. 1

    ʻO ka pou maikaʻi, Doug.

    Business blogs may be dropping because the early adopters never learned how to convert blog readers into customers, a problem that’s common to most websites. Now, they are trying different tools.

    I don’t think business blogging has really been tested yet, at least not by many of the companies most likely to succeed with it. That’s because compliance is such an issue.

    Compliance issues keep many of the best companies from blogging. Public companies must be very careful not to make forward looking statements that can lure investors into buying their stock. Private companies led by visionaries (potentially the best bloggers) are not eager to share their thought processes with competitors.

    So, who’s left? Marketing folk and mid-tier companies that aren’t big enough to go public or visionary enough to change the world. Thisleads to boring blogs filled with company collateral and press releases.

    The answer? Well, I’m still working on that. Getting the right people to blog is not easy. But once they start, here are some tips to make it easier for business bloggers to keep that fire burning:

    1) get some help. The CEO may be the guy you want on the blog’s byline, but he’s not likely to make it a priority. Put someone else in charge of making sure the posts get written and uploaded.

    2) create an editorial calendar. Determine what you’re going to talk about in advance, run it past the legal team and then get your writers working on the posts.

    3) write what your customers need. Boring is in the mind of the reader (or eye of the beholder, or something). If the blog is aimed at adding real value to the company’s prospects, it will be easier to convert readers to customers.

    Thanks again for a great post.

    Rick

  2. 3

    Great post, as usual.

    But I do want to ask, how did you come about learning of Compendium’s feature you highlighted? Is a client of yours using it? Or was this post sponsored by Compendium? It really did come across like a commercial.

    Be aware I’m not accusing you, and even if it was a pay-for-post I’d still think highly of you, but I am just supremely curious…

    • 4

      Aloha Mike

      No worries there! I provided some disclosure at the end of the post – I helped develop the original premise of Compendium with Chris Baggott and I’m a shareholder in the business.

      PJ Hinton is a developer at Compendium and (it is a coincidence) also a fellow ‘fiend’ of ʻO ke kīʻaha pī where I hang out. I was talking to PJ about some ideas for helping the blogger write as he writes – and PJ provided me with insight into this feature that was not yet released.

      Ali Sales came up with the idea and I think it’s brilliant.

      Doug

  3. 5
  4. 7

    Blogging is a fantastic way for a company to reach more people. It allows the company to show a different side of their business. Additionally, it helps increase their ranking on a search engine. Because blogging is a good way to connect with your customers and to expand your social network, you need to be careful and consistent with your blogging.

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