Google Analytics: No ke aha ʻoe e nānā ai a pehea e hoʻololi ai i kāu wehewehe ʻana i ke kahawai

ʻO nā wehewehe ʻana o Google Analytics Channel

Ke kōkua nei mākou i kahi mea kūʻai aku Shopify Plus ma kahi āu e hiki ai kūʻai i nā lole leʻaleʻa ma ka pūnaewele. ʻO kā mākou hoʻopili ʻana e kōkua iā lākou i ka neʻe ʻana o kā lākou kikowaena a me ka hoʻonui ʻana i kā lākou pūnaewele e hoʻoikaika i ka ulu ʻana ma o nā ala hulina organik. Ke aʻo nei mākou i kā lākou hui ma SEO a kōkua iā lākou e hoʻonohonoho iā Semrush (he hoa hōʻoia mākou).

Loaʻa iā lākou kahi hiʻohiʻona paʻamau o Google Analytics i hoʻonohonoho ʻia me ka hoʻopaʻa ʻana ecommerce. ʻOiai he ala maikaʻi ia o ke ana ʻana i nā ʻikepili kumu no ka ecommerce, hiki iā ia ke hāʻawi i nā kikoʻī hou aku i ka ʻano o ka mea hoʻohana a me ka ʻikepili pololei loa… Ua kau mākou iā Google Tag Manager me nā ton o nā hanana hou e hoʻohui pū me Google Analytics. Hoʻonohonoho pū mākou i nā ʻanuʻu holoʻokoʻa i kā lākou Pahuhopu no ka hoʻomaikaʻi ʻana i ka ʻike funnel.

ʻO ka hui ʻana o ke ala paʻa ma Google Analytics

Inā ʻoe i hoʻokele i Loaʻa > Nānā ma Google Analytics, e ʻike ʻoe i ka hoʻokaʻawale piha ʻana o nā ala kūʻai i hoʻonohonoho ʻia ai nā malihini o kāu pūnaewele:

Google analytics channel pūʻulu

ʻO ka mea āu i ʻike ʻole ai, ʻaʻole pololei kēia mau kahawai… a hiki ke hoʻomaikaʻi hou ʻia no ka hoʻomaikaʻi ʻana. He hana maikaʻi kā kā mākou mea kūʻai aku i ka lawe ʻana i nā code campaign UTM ma kēlā me kēia kahua a lākou e hoʻohana ai e hoʻokele ʻoihana i ka pūnaewele. I ko lākou hoʻomaka ʻana e nānā i nā hōʻike hoʻolaha a hoʻohālikelike iā lākou i nā hōʻike o ke kahawai, ua ʻike lākou i kekahi mau pilikia:

  • Nā hoʻolaha leka uila (SMS) ua helu ʻia ma ke ʻano he Kaʻa pololei. Hiki paha iā ʻoe ke ʻike ʻaʻole loaʻa kahi alahele ma Google Analytics. Ke paʻi kekahi i kahi loulou i kahi leka uila, hiki iā ia ke komo pinepine i loko o ka pūnaewele me ka ʻole kumu kuhikuhi ʻoiai ʻo ia e wehe wale ana i kahi polokalamu kele i ka ʻaoʻao huakaʻi.
  • Nā hoʻouka kaua leka uila ua helu ʻia ma ke ʻano he Kūʻai Kūkākūkā no ka mea, ʻaʻole i hāʻawi ʻia ka ʻikepili kūpono i ka paepae leka uila a lākou e hoʻohana nei.
  • Uku kālepa ʻaʻole i hāʻawi i ka manaʻo no ka hoʻolaha ʻana i nā huaʻōlelo brand a i ʻole nā ​​​​huaʻōlelo branded.

Mahalo, hāʻawi ʻo Google Analytics i kāna mau mea hoʻohana i ka hiki ke hana, hoʻohou, a hoʻoponopono i nā pūʻulu kahawai i loko o Google Analytics. Inā hoʻokele ʻoe i Luna Hoʻokele > Nānā > Hoʻonohonoho Channel, e loaʻa iā ʻoe kekahi mau koho kōkua no ka mālama ʻana i kāu mau huaʻōlelo a me kāu mau kahawai.

Pehea e hoʻohui ai i kahi kaila memo kelepona iā Google Analytics

ʻO kā mākou hana mua e hoʻohui i kahi wehewehe kanal kikoʻī no nā hana kūʻai SMS o ka brand. Hoʻohui ʻokoʻa ka paepae leka uila o ka brand i nā code campaign UTM i kēlā me kēia loulou i pōkole a puʻunaue ʻia, no laila pono mākou e wehewehe i nā lula kahi e pili pono ai ke kumu. SMS. Hiki i kāu paepae leka uila ke hāʻawi i ka hiki ke hana i kēia a hoʻohui i kāna waiwai ponoʻī, no laila e nānā pono ma mua o kou hoʻohui ʻana i kēia wehewehe ʻana.

hoʻohui i ka wehewehe ʻana i ke kahawai google analytics

ʻO ka hana aʻe, ʻo ke koho ʻana i kahi waihoʻoluʻu hōʻike no ka wehewehe ʻana i ke kahawai i hoʻohana ʻia ma ka hōʻike ʻana o Google Analytics a laila kaomi i ka Hana. E hoʻomaka ana kāu ʻikepili e hoʻonui i ke kahawai hou i loko o 24 mau lā.

Pehea e hoʻokele ai i nā huaʻōlelo Brand a me ka hoʻohui ʻana i nā kahawai Branded

I ka hana pū ʻana me nā hui ma kā lākou kūʻai kūʻai ʻana a me ka uku ʻana, aia kahi ʻokoʻa nui i nā hoʻolālā i ka wā e pili ana i nā huaʻōlelo branded a me nā huaʻōlelo ʻole. No ka laʻana, pono e kiaʻi mau ʻia nā huaʻōlelo hulina organik e hoʻokele i nā kaʻa i ka pūnaewele no ka ulu ʻole o ka branded.

  • Huli hōʻailona - e ʻimi i ka inoa o kāu ʻoihana a i ʻole kekahi o nā hōʻailona o kāu hui e noiʻi ana i kā lākou kūʻai hou aʻe. ʻO ka ʻoiaʻiʻo ua kamaʻāina mua lākou i kāu hōʻailona, ​​​​ʻo lākou wale nō e ʻike i nā mea ʻē aʻe āu e hāʻawi ai a hōʻoia paha inā hiki ke hilinaʻi ʻia kāu ʻoihana.
  • Huli inoa ʻole – ʻO kēia mau hulina he mea kūʻai a ʻoihana paha e ʻimi ana i kahi huahana a i ʻole ka hopena… akā ʻaʻole lākou i kamaʻāina i kāu hui. He mau mea hoʻohana huli nui kēia no ka mea he manaʻo ko lākou e kūʻai a ʻaʻole ʻike i kāu hōʻailona.

He hiʻohiʻona ʻike liʻiliʻi kēia, akā hāʻawi ʻo Google Analytics iā ʻoe i ka manawa e hoʻohui i kāu mau huaʻōlelo branded i ka analytics a hoʻonohonoho i nā kahawai i wehewehe ʻia no ka huli ʻana i ka branded a me ka non-brand! E hoʻāʻo ʻo Google Analytics e hoʻopiha i kahi papa inoa o nā huaʻōlelo brand e kipa ana ma o ka huli ʻana. Hoʻokele wale i Luna Hoʻokele > Nānā > Hoʻonohonoho Channel > Hoʻoponopono i nā ʻōlelo Brand.

Eia kekahi laʻana no a lawaiʻa hau ʻoihana ʻenehana a mākou e hana pū nei me:

Google Analytics - Hoʻoponopono i nā ʻōlelo Brand

Hoʻohui mākou i ʻelua mau huaʻōlelo branded no nā hui ʻē aʻe a me ka laina huahana. Ke mālama mākou i nā huaʻōlelo, nīnau ʻokoʻa ʻo Google Analytics inā makemake ʻoe e hoʻonohonoho i nā wehewehe ʻana i ke ala hulina ʻole (generic) a me ka branded.

E hoʻonohonoho i nā ala hulina uku a me nā ala hulina uku maʻamau

Ke kaomi ʻoe iā ʻAe, hoʻonohonoho i kēia manawa, hiki iā ʻoe ke nānā i nā kahawai a laila kaomi i ka mālama e hoʻāla iā lākou. E hoʻomaopopo i ka ʻAno nīnau kahi āu e koho ai o Generic a Brand:

  • ʻO ka wehewehe ʻana i ke ala maʻamau i uku ʻia (Non-Branded)
  • ʻO ka wehewehe ʻana i ke kahawai Uku Brand

ʻO ka ʻaoʻao ʻaoʻao… ʻoi aku ka maikaʻi o ka hiki ke hoʻokaʻawale i kāu huakaʻi kūlohelohe e like me kēia, akā hūnā ʻo Google Analytics i nā huaʻōlelo o kekahi mea hoʻohana i komo i loko o kahi moʻokāki Google no laila ʻaʻole pololei loa ia.

Pehea e hoʻololi ai i ka wehewehe ʻana i ke ala e kū nei

ʻO kā mākou hoʻopuka hope loa e hoʻomaʻemaʻe ʻia ʻo ia ka hōʻoia ʻana ua hoʻokaʻawale ʻia kā mākou leka uila e like me ka Email Channel ma Google Analytics. Ua hiki i ka mea kūʻai ke hoʻololi i ka UTM i kā lākou kūʻai leka uila no laila ke hele mai nei kēlā me kēia kipa pūnaewele me kahi kumu hoʻolaha kahe ana i kā lākou pūnaewele.

Pono ʻoe e nānā i kāu mau hoʻonohonoho Google Analytics e ʻike inā ua hoʻonohonoho ʻia ka media a i ʻole ke kumu ma kēlā me kēia leka uila… a laila hiki iā ʻoe ke komo i loko a hoʻololi i ka wehewehe ʻana i ke kahawai no ka leka uila. ʻO kekahi o nā mea maikaʻi a Google e hana ai ma aneʻi ʻo ia ka autopopulates i kahi hāʻule iho o nā waiwai o kāu pūnaewele i hiki iā ʻoe ke ʻike maʻalahi i ka mea āu e ʻimi nei. E ʻoluʻolu e hoʻohui i ka lula e kū nei me kahi OR ʻōlelo:

hoʻololi i ka wehewehe ʻana i ke kahawai leka uila

Ke hana ʻoe i kēia, ʻoi aku ma kahi o 24 mau hola no ka hoʻonui ʻana i ka ʻikepili a hoʻopiha pololei ʻia… ʻO kēia wale nō ka hoʻonohonoho maikaʻi ʻana i kāu mau malihini e neʻe nei i mua.

Ke hōʻano hou ʻia, hiki iā ʻoe ke hoʻi i kāu hōʻike Kūʻai a loaʻa i kahi hōʻike pololei loa o kāu mau ala kūʻai kūʻai inbound i kāu pūnaewele ma Google Analytics:

ʻO nā kahawai kiʻekiʻe - Google Analytics me nā kaha i ho'ākāka ʻia a hoʻololi ʻia

ʻO ka mea nui, kōkua kēia iā ʻoe e ʻike maikaʻi i kāu ʻike pili a me ka hoʻololi ʻana e pili ana i kāu mau kahawai. Ke wehewehe pololei ʻoe i kāu mau kahawai, e loaʻa iā ʻoe ka hōʻike pololei loa e pili ana i ka hana o kāu mau hana kūʻai!

Inā makemake ʻoe i ke kōkua i ka hoʻomaikaʻi ʻana i kāu hiʻohiʻona Google Analytics, mai hoʻokaʻulua e kelepona i kaʻu ʻoihana, Highbridge. Me Google Tag Manager, kōkua mākou i nā mea kūʻai aku e loaʻa ka hōʻike pololei loa i hiki iā lākou ke hana i nā hoʻoholo ʻoihana ʻoi aku ka maikaʻi.

Pehea kou manaʻo?

Ke hoʻohana nei kēia pūnaewele i ka Akismet e ho'ēmi i ka spam. E aʻo pehea e hanaʻia ai kāuʻikeʻikepili.