No ke aha e hāʻule ʻole kāu ʻōnaehana pūnaewele iā ʻoe

pūnaeweleI kēia pule wau i hele ai no Nā ʻenehana, kahi hanana ulana pukapuka kupaianaha e hui pū i kahi mea haʻi ʻōlelo maikaʻi i ukali ʻia e ka pūnaewele hana me nā ʻenehana ʻenehana ma ia wahi. ʻO Tony Scelzo ka mea haʻi ʻōlelo i kēia pule, ka mea hoʻokumu o Nā Mea Hana Ānuenue - ka hui makua i Techmakers.

Hāʻawi māua ʻo Tony i ka hoihoi no kā mākou pūnaewele - kāna offline a me kaʻu ma ka pūnaewele. Ua hiki iā ia ke kūkulu i kahi ʻoihana kupaianaha ʻoi aku o 1,700 mau lālā ma aneʻi i kēia wahi a ke hoʻonui nei i ka pae ʻāina. ʻIke wau ua kūkulu wau i kahi pūnaewele kupaianaha ma ka pūnaewele ... akā hoʻomau i ke aʻo ʻana i kahi tonona e pili ana i ka hoʻopili ʻana mai Tony.

ʻO kekahi o nā kī o kā Tony hōʻike 80% o kāu mea kūʻai aku hou ʻaʻole e hele mai kāu pūnaewele koke. Nui loa ka poʻe e hui pū me nā pūnaewele a hele i nā ʻaha kūkā a hanana paha e manaʻo ana e haʻalele me nā puʻupuʻu prospect. ʻO ka ʻoiaʻiʻo ʻo ka pono ʻana o ka ʻoihana ma mua o hoʻokahi o ka hoʻolālā - Ua wāwahi ʻo Tony iā lākou i ʻehā.

ʻEhā Paʻa Pūnaewele

  • Kuʻina Meaʻai - pili ʻoe me nā loea ʻē aʻe e lawelawe i ka lohe like? No kā mākou oihana i komo, Nā loea IT, nā loio, nā mea helu kālā, nā mea hoʻopukapuka kālā, a me nā mea ʻē aʻe i loaʻa i ke kaulahao meaʻai. Pono wau e hoʻomau i ka pūnaewele me kēlā poʻe i hiki iā lākou ke kuhikuhi i nā mea kūʻai aku i kā mākou hui.
  • Events - ʻike ʻoe i nā hanana i kū i loko i kahi hui e hoʻonāukiuki i ka ʻole i hiki i kāu huahana a lawelawe paha ke hoʻopihapiha? No kā mākou ʻoihana, ʻo ka hanana me ʻekolu o kā mākou mea kūʻai aku kī he Aliʻi Luna Hoʻokele hou a i ʻole VP o ke kūʻai aku. Pono mākou e makaʻala i ka wā e kūʻai aku ai ke kālepa i nā lima i nā ʻoihana i hiki ai iā mākou ke noho e kōkua i ke alakaʻi hou.
  • Influencer / Hoʻoholo hoʻoholo - ʻo wai nā influencers? I kekahi manawa ʻo ia ka ʻoihana ʻona akā i nā manawa he nui ka poʻe e hana nei i loko o nā keʻena i loaʻa ka mana nui i nā kūʻai kūwaho a ʻoihana paha. No mākou, hiki i kēia mau mea hoʻomohala, ʻenekini kūʻai aku a i ʻole ʻo CEO paha. He mea nui mākou e launa pūnaewele me kēlā poʻe i hiki iā mākou ke kiʻi i kahi hoʻolauna mahana i loko mai kēlā manawa kēia manawa.
  • Niche - kokoke i kēlā me kēia ʻoihana kahi niche e hana maikaʻi lākou i loko. ʻO kā mākou ʻenehana a me ka Polokalamu ma ke ʻano he hui lawelawe a me nā ʻoihana e hoʻopukapuka nei iā lākou. Ma muli o ka ʻike SaaS a kā mākou ʻoihana, ʻike mākou i ka ʻōlelo a me ka hana o loko o kēia mau ʻoihana - no laila ʻaʻole lohi ka hiki ke hoʻokō i nā hoʻolālā e ke aʻo ʻana i ka ʻoihana ʻoihana a i nā kaʻina hana o loko o ia mau hui. Pā wale mākou i ka honua e holo nei.

ʻEkolu mau hana i hiki iā ʻoe ke noi ma kāu pūnaewele - hoʻolauna, kuhikuhi a me nā ʻōlelo aʻoaʻo. Aia i kāu pilina me ka pilina mua, mai kānalua e noi i ke ʻano kūpono ... me kahi ʻōlelo aʻoaʻo e hele wale mai ana mai nā ʻoi loa o nā pilina.

Ke noʻonoʻo nei ʻoe e pili ana i kāu pūnaewele pūnaewele a me nā poʻe mākaʻikaʻi āu e makemake ai e kiʻi, ke noʻonoʻo nei ʻoe i kēia mau mea pili lua? Oe e ia!

2 Comments

  1. 1

    ʻO ka pou maikaʻi, Doug. He ʻepekema a me kahi hana noʻeau ka launa pū ʻana me he alo. Hoʻomaopopo ʻoe i ka hōʻuluʻulu manaʻo o nā kumu waiwai ʻehā a Tony 'Scelzo o ka ʻoihana e pono ai iaʻu ke ʻimi mau:

    -ʻO nā poʻe loea ʻē aʻe i kāhea aku i nā mea kūʻai aku like aʻu e hana nei
    -ʻO nā mea hana e koi ai i nā mea kūʻai aku i pono i kaʻu lawelawe
    -ʻO nā kānaka e hoʻoholo e hoʻolilo kālā i kaʻu mau lawelawe, a me nā ʻoihana ʻenehana - paʻakikī kēia mea; he mau kānaka ʻokoʻa loa lākou e ʻōlelo i kahi “ʻolelo” ʻokoʻa loa ma mua o nā mea hoʻohana hope o kaʻu mau lawelawe.
    -ʻO nā ʻano kikoʻī o nā ʻoihana a me nā poʻe i loko e pōmaikaʻi nui ana i kaʻu ʻoihana.

    ʻIke maopopo kēia, akā ʻaʻole maʻalahi. Akā ʻo ka noi ʻana i kēia ʻepekema pono i ka launa ʻana he alo i ke alo ke kī o ka ʻoi aku o ka ʻoihana.

    Ua ʻōlelo ʻo Jeffrey Gitomer: like nā mea āpau, kūʻai ka poʻe mai ka poʻe makemake lākou. Kūlike ʻole nā ​​mea āpau, kūʻai mau ka poʻe mai ka poʻe a lākou e makemake ai. Nā ʻenehana ʻenehana, automation a me ka hoʻopili ʻana (pilina kanaka) kūlike i ka kūleʻa.

  2. 2

Pehea kou manaʻo?

Ke hoʻohana nei kēia pūnaewele i ka Akismet e ho'ēmi i ka spam. E aʻo pehea e hanaʻia ai kāuʻikeʻikepili.