No ke aha e hāʻule ʻole kāu ʻōnaehana pūnaewele iā ʻoe

pūnaeweleI kēia pule wau i hele ai no Nā ʻenehana, kahi hanana ulana pukapuka kupaianaha e hui pū i kahi mea haʻi ʻōlelo maikaʻi i ukali ʻia e ka pūnaewele hana me nā ʻenehana ʻenehana ma ia wahi. ʻO Tony Scelzo ka mea haʻi ʻōlelo i kēia pule, ka mea hoʻokumu o Nā Mea Hana Ānuenue - ka hui makua i Techmakers.

Hāʻawi māua ʻo Tony i ka hoihoi no kā mākou pūnaewele - kāna offline a me kaʻu ma ka pūnaewele. Ua hiki iā ia ke kūkulu i kahi ʻoihana kupaianaha ʻoi aku ma mua o 1,700 mau lālā ma aneʻi i kēia wahi a ke hoʻonui nei i ka pae ʻāina. ʻIke wau ua kūkulu wau i kahi pūnaewele kupaianaha ma ka pūnaewele ... akā hoʻomau i ke aʻo ʻana i kahi tonona e pili ana i ka hoʻopili ʻana mai Tony.

ʻO kekahi o nā kī o kā Tony hōʻike 80% o kāu mea kūʻai aku hou ʻaʻole e hele mai kāu pūnaewele koke. Nui loa ka poʻe e hui pū me nā pūnaewele a hele i nā ʻaha kūkā a hanana paha e manaʻo ana e haʻalele me nā puʻupuʻu prospect. ʻO ka ʻoiaʻiʻo ʻo ka pono ʻana o ka ʻoihana ma mua o hoʻokahi o ka hoʻolālā - Ua wāwahi ʻo Tony iā lākou i ʻehā.

ʻEhā Paʻa Pūnaewele

  • Kuʻina Meaʻai - pili ʻoe me nā loea ʻē aʻe e lawelawe i ka lohe like? No kā mākou oihana i komo, Nā loea IT, nā loio, nā mea helu kālā, nā mea hoʻopukapuka kālā, a me nā mea ʻē aʻe i loaʻa i ke kaulahao meaʻai. Pono wau e hoʻomau i ka pūnaewele me kēlā poʻe i hiki iā lākou ke kuhikuhi i nā mea kūʻai aku i kā mākou hui.
  • Events - ʻike ʻoe i nā hanana i kū i loko i kahi hui e hoʻonāukiuki i ka ʻole i hiki i kāu huahana a lawelawe paha ke hoʻopihapiha? No kā mākou ʻoihana, ʻo ka hanana me ʻekolu o kā mākou mea kūʻai aku kī he Aliʻi Luna Hoʻokele hou a i ʻole VP o ke kūʻai aku. Pono mākou e makaʻala i ka wā e kūʻai aku ai ke kālepa i nā lima i nā ʻoihana i hiki ai iā mākou ke noho e kōkua i ke alakaʻi hou.
  • Influencer / Hoʻoholo hoʻoholo - ʻo wai nā influencers? I kekahi manawa ʻo ia ka ʻoihana ʻona akā i nā manawa he nui ka poʻe e hana nei i loko o nā keʻena i loaʻa ka mana nui i nā kūʻai kūwaho a ʻoihana paha. No mākou, hiki i kēia mau mea hoʻomohala, ʻenekini kūʻai aku a i ʻole ʻo CEO paha. He mea nui mākou e launa pūnaewele me kēlā poʻe i hiki iā mākou ke kiʻi i kahi hoʻolauna mahana i loko mai kēlā manawa kēia manawa.
  • Niche - kokoke i kēlā me kēia ʻoihana kahi niche e hana maikaʻi lākou i loko. ʻO kā mākou ʻenehana a me Polokalamu ma ke ʻano he hui lawelawe a me nā ʻoihana e hoʻopukapuka nei iā lākou. Ma muli o ka ʻike SaaS a kā mākou ʻoihana, ʻike mākou i ka ʻōlelo a me ka hana o loko o kēia mau ʻoihana - no laila ʻaʻole lohi kā mākou hiki ke hoʻokō i nā hoʻolālā e ke aʻo ʻana i ka ʻoihana ʻoihana a i nā kaʻina hana o loko o ia mau hui. Pā wale mākou i ka honua e holo nei.

ʻEkolu mau hana i hiki iā ʻoe ke noi ma kāu pūnaewele - hoʻolauna, kuhikuhi a me nā ʻōlelo aʻoaʻo. Aia i kāu pilina me ka pilina mua, mai kānalua e noi i ke ʻano kūpono ... me kahi ʻōlelo aʻoaʻo e hele wale mai ana mai nā ʻoi loa o nā pilina.

Ke noʻonoʻo nei ʻoe e pili ana i kāu pūnaewele pūnaewele a me nā poʻe mākaʻikaʻi āu e makemake ai e kiʻi, ke noʻonoʻo nei ʻoe i kēia mau mea pili lua? Oe e e!

2 Comments

  1. 1

    Nice post, Doug. Face-to-face networking is both a science and an art. You summary of Tony’ Scelzo’s four potential sources of business reminds me that I always need to be looking for :

    -Other professionals who call on the same potential clients that I do
    -Events that cause potential clients to need my services
    -The human beings who make the decisions to spend money on my services, along with industry influencers – This one’s tough; they are often totally different people that speak a totally different “language” than the end users of my services.
    -The specific types of companies and people within that benefit the most from my service.

    This is obvious, but not easy. But applying this science purposeful face-to-face networking is the key to more business.

    Jeffrey Gitomer says: all things being equal, people buy from people they like. All things not being equal, people still buy from people they like. Marketing technologies, automation plus networking (human interaction) equal success.

  2. 2

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