Titles are one of the most underestimated pieces of content on your blog or website. Every class that you ever took on writing told you that a great title summarizes the story. On the web, it's not the same deal. I could have written this title as “Writing Post Titles”… no one would have clicked on it.
One thing you'll find in common with professional copywriters on the web is that they use the same formula all the time for attracting traffic. My post title is a bit mocking… but the fact is that these techniques work. Here are ten kinds of post titles that will encourage surfers to click through to your posts.
- Pehea e… More, ʻoi aku, ʻoi aku ka wikiwiki - hoʻohana i kahi Pehea e hui pū ai me kahi hopena maikaʻi.
- Nā Papa inoa 5, 10, 100 kiʻekiʻe – Not too many… unless you're trying to make a big point. Readers love a list.
- Nīnau? Pane - E nīnau i kahi nīnau a kēlā me kēia mea e nīnau ai a laila hint ma ka pane.
- Kupaianaha, Pono, Poʻokela, Surefire – Utilize words that evoke a strong emotion that it's the best information anyone could get anywhere.
- Free - ʻAe, aloha nō ka poʻe i ka ʻaelike manuahi.
- He aha ka mea maikaʻi, Kaulana, ʻike Rich – You want to know what they know, don't you?
- Alakaʻi ʻ Secretlelo huna, Formula – If it's a secret, our curiosity gets the best of us.
- Wikiwiki, wikiwiki, manawa pono – We don't have a lot of time these days, use words that set expectations that the info can be retained quickly.
- Nā Helu nunui, nā pākēneka nui - Makemake nā mea heluhelu i nā helu nui.
- Lanakila, Lanakila, Lanakila - Poina ka poʻe i ka lilo. E hōʻike iā lākou pehea e pale aku ai iā ia.
On a search engine results page (SERP), you're met with a poʻo inoa a me kahi wehewehe – that's it! Those are the only two components that a reader sees before deciding whether or not to click and visit your site. The title is taken from your poʻo inoa ʻaoʻao element. If you're writing a blog post, that typically coincides with your blog post title. Your description can be taken from the page content, but if you have a ʻākana wehewehe meta, lawe pinepine nā ʻenekini huli i kēlā ʻike ma kahi.
Ua kaomi ʻoe ma luna? Maopopo iaʻu makemake ʻoe e!
Inā ʻoe e nānā a puni ka pūnaewele ma nā ʻatikala i loaʻa ka nānā nui loa, aia mau kēia mau poʻo inoa koi i luna o lākou. I kēia manawa ua hana wau i kahi kālailai no kahi mea kūʻai aku ma kā lākou poʻo inoa ʻaoʻao a me ko lākou poʻe hoʻokūkū - a ua ʻike mākou he kūlana maikaʻi loa lākou ke hoʻohālikelike ʻia i kā lākou mea hoʻokūkū akā haʻahaʻa kā lākou kaomi ma o nā helu (CTR).
ʻO ka hoʻohana kūpono ʻana o nā huaʻōlelo nui a me nā poʻo inoa post compelling hiki i kahi hopena nui i kāu kalepa. E hoʻolōʻihi i ka manawa i ke kākau ʻana i kāu poʻo inoa e like me ka ʻike ponoʻī.