ʻAʻole ʻoe e pono i kahi loea SEO!

ʻO Search Engine Optimization SEO

Ma laila ... ua ʻōlelo wau! Ua ʻōlelo wau no ka mea ʻike wau i ke kālā a pau i hoʻolilo ʻia i ka ʻenekia huli ʻimi e nā ʻoihana liʻiliʻi a waena. A manaʻo wau he lāki kēia. Eia kaʻu ʻike o ka ʻenehana ʻenekia huli ʻoihana:

ʻO ka hapa nui o Search Engine Optimization e hāʻule i loko ke kākau nei i ka ʻike nui, ʻumeume mana backlinks i ia ʻikepili a me ka ukali ʻana i kekahi mau hana ʻoi loa. ʻO kēia nā kumu a pau i hiki i kekahi ke hahai - akā ʻaʻole ka hapanui.

ʻIke nō wau i ka luku ʻia o nā pūnaewele hou e pā ana i ka mākeke kaumaha i ke kiʻi a me nā kukui uila, ʻaʻole hoʻohana i nā mea maʻalahi e like me nā poʻomanaʻo, nā poʻo inoa, a pēlā aku. ʻO kēia mau ʻōlelo aʻoaʻo, aʻu i kākau ai e pili ana ma kaʻu blog a ʻike pinepine ma nā blog ʻē aʻe e loaʻa ai kāu pūnaewele 99% o ke ala.

ʻO ka ʻoiaʻiʻo: Inā ʻoe e kākau i nā ʻike pili pinepine e hoʻopili i nā huaʻōlelo a me nā huaʻōlelo e ʻimi nei nā mea ʻimi, e loaʻa ana kāu pūnaewele. ʻO ka hopena o kēlā ʻike dwarf kekahi tweaking i hiki i kekahi loea SEO ke hoʻokō. E hōʻoki i ka hoʻolilo ʻana i kāu kālā a hoʻomaka e kākau i ka ʻike ma loko.

Nui nā poʻe makemake e hoʻopaʻapaʻa i nā mea huna o nā ʻenekini huli ma nā mea e like me ka lōʻihi URL, nā loulou i waho, nofollow, a pēlā aku, a pēlā aku ... akā ke pāʻani wale nei lākou i ka 1%. He ʻoiaʻiʻo, no kekahi ʻoihana, hiki i kēlā 1% iki ke ʻokoʻa i nā miliona miliona ... akā no ʻoe a me aʻu, he lua ia.

ʻO ka mea huna ʻē aʻe o ka ʻoihana ʻo 99.99% o kāu hoʻokūkū ʻaʻohe kuhi i kā lākou hana. Kākau i nā mea e pili ana, e koi ana i ka ʻike a hiki iā ʻoe ke lanakila i ke kaua ma ka ʻimi ʻana.

20 Comments

  1. 1
  2. 2

    Douglas,

    Ua ʻae wau i kou manaʻo he ʻoi aku ka nui o ka ʻiʻo a me ka ʻuala (maʻiʻo) ma mua o ka gravy (SEO optimization), akā ke noʻonoʻo nei au inā ʻoe e ʻōlelo nei e hopohopo ʻole e pili ana iā SEO ...

    Ua heluhelu au a puni ka pūnaewele aia nā mea e pono ai ka poʻe blogger e hana e hoʻomaikaʻi i kā lākou mau pou, e like me ke koho ʻana i kahi huaʻōlelo e pili ana i ka noi a laila kāpīpī i kēlā huaʻōlelo i loko o ka pou ma ka liʻiliʻi X mau manawa akā ʻaʻole i nā manawa XX, etc.

    Manaʻo paha ʻoe e hana ʻia, a i ʻole e hoʻokuʻu paha mākou a kālele wale i ke kākau ʻana no kahi pūnaewele semantic hope loa?

    • 3

      Hi Chris

      ʻO ka hahai ʻana i nā hana maikaʻi loa o SEO he pono. Loaʻa kahi ʻaoʻao i hoʻolālā maikaʻi ʻia, loaʻa kahi pūnaewele e hoʻohana i nā mea hana e like me nā sitemaps e hōʻike i nā ʻenekini huli kahi e nānā ai a me ka mea nui, etc.

      Nui loa ka poʻe, ʻo ia hoʻi nā "ʻike" SEO e hoʻopaʻapaʻa ana i nā nuances o SEO ma mua o ke aʻo ʻana i kā lākou mea kūʻai aku e ʻimi i kahi kahua nui ... a kākau ma luna. E hoʻokomo ʻia kahi ʻōnaehana hoʻokele waiwai maikaʻi i nā hana maikaʻi loa e pono ai, a i ʻole he nui o nā plugins / add-ons e kōkua.

      No laila nui nā ʻoihana liʻiliʻi a i waena o ka nui e hoʻolilo i ka manawa a me ke kālā ma ka 1% ma mua o ka hana ʻana i kahi e hiki ai iā lākou ke hoʻololi maoli!

      Mahalo!
      Doug

    • 4

      Chris, ʻaʻohe kumu hoʻohālikelike X-time kūikawā. ʻOi aku ka paʻakikī ma mua o kēlā a me ka poʻe SEO ʻike ʻole e haʻalele loa i ka huaʻōlelo pinepine akā pono ʻoe e hoʻohana i nā huaʻōlelo koʻikoʻi a me nā ʻano like ʻole o lākou i kāu mau pou.

      He mea koʻikoʻi ke koho ʻana i nā huaʻōlelo kaulana a makemake nui ʻia akā manaʻo wau e hāʻule kēia i ka ʻāpana "maʻiʻo" o ka kiʻi ma ka pou a Doug, ʻaʻole ka ʻāpana SEO Expert. Inā he ʻāpana ʻo SEO i kāu hoʻolālā blogging, ʻoi aku ka nui o ke koho ʻana i ka huaʻōlelo.

  3. 6

    Ma ke ʻano he "ʻike" SEO pono wau e hana i kahi ʻōlelo ma aneʻi. Inā ʻoe e ʻimi i ka "widget" ma Google i kēia manawa, aia nā hualoaʻa 128,000,000.

    ʻO 10 wale nō ka mea i hōʻike ʻia ma ka ʻaoʻao mua a ʻo 1 wale nō ma kahi o luna. ʻOi aku ka liʻiliʻi o kēlā 10 ma mua o 1% o nā hopena.

    ʻOiai he hiʻohiʻona koʻikoʻi kēia, a ʻoiai wau e ʻae i ka manaʻo o ka pou a Doug, e hoʻomanaʻo i ka ʻoihana hoʻokūkū ʻo 1% Doug eludes i hiki ke lilo i ka ʻokoʻa ma waena o kahi wahi kiʻekiʻe a i ʻole kahi ʻaoʻao 3rd. A i ka mahalo a Doug, ua ʻōlelo ʻo ia e hiki i kēia ke hana i kekahi manawa, ke kū nei wau no koʻu mau hoahānau SEO i kahi liʻiliʻi 🙂 <- no Doug Thesis, i loko o ka ʻakaʻaka.

    ʻO ka ʻike a me nā backlink ke kumu o SEO. E noʻonoʻo iā lākou a hiki i ka hoʻonui ʻana i ko lākou pono.

  4. 7

    Doug,
    Mahalo no ke kākau ʻana i kēia – maikaʻi ka ʻike ʻana i kahi ʻoihana ʻike maopopo e ʻōlelo "ʻaʻole pono ʻoe i kahi loea" ʻoiai e kamaʻilio ana mai ka noho loea. ʻAe, he hana paʻakikī, akā ʻo ia wale nō ka mea e pono ai.
    Steve

  5. 8

    ʻAʻole wau ʻae i kāu mau ʻōlelo nui. Hana wau ma SEO a he hana aʻu i aloha ai. ʻO SEO kahi mea koʻikoʻi o ka hoʻomohala pūnaewele ʻaʻole hiki ke mālama ʻia. ʻO ka pilikia, ʻo ka manawa pinepine, ʻaʻole mālama ʻia i ka hoʻolālā uila a me ka hoʻokō maikaʻi ʻole.

    E nana i keia ano. ʻAʻole makemake nā ʻoihana e noʻonoʻo e pili ana iā SEO. Makemake lākou e uku i kekahi e noʻonoʻo e pili ana i ia mea a e hōʻoia i kā lākou hana pono. E like me kā lākou makemake e uku i kekahi e noʻonoʻo e pili ana i ka hoʻolālā. ʻO ka pilikia nui, ʻaʻole noʻonoʻo ka hapa nui o nā mea hoʻolālā e pili ana iā SEO.

    No ke aha e uku ai kekahi no ka paepae blog ʻo Compendium, inā he nui nā koho manuahi e hana like? ʻAʻole nui ka hoʻolei ʻana i ka WordPress ma kahi kikowaena mālama ponoʻī a hoʻomaka i ka blogging. Akā, uku ka poʻe iā ʻoe no kou ʻike, a ʻo ia ka mea e uku ai nā ʻoihana ke kūʻai lākou i ka kūkākūkā SEO.

    ʻAʻole wau e hoʻopaʻapaʻa he nui nā SEO i ʻike ʻole i kekahi mea ma waho, akā e holo ana ʻoe i kēlā i kēlā me kēia kahua. ʻO ka ʻoiaʻiʻo, ʻike wau iā SEO a hana i ka hana maikaʻi loa e hiki iaʻu no nā mea kūʻai aku.

    No laila, pono nā hui i nā loea SEO, inā ʻaʻole hiki iā lākou ke pilikia e aʻo e pili ana iā SEO iā lākou iho.

    • 9

      Jonathan - Manaʻo wau e hana ana ʻoe i kaʻu hihia ma ʻaneʻi! ʻO ke kumu e makemake ai kekahi e kau i kā lākou blog ma kahi kahua e like me Compendium no laila ʻaʻole lākou hopohopo e pili ana iā SEO!

      Ke manaʻoʻiʻo nei au aia kekahi mau hui i ke kaua no ka 4 kiʻekiʻe a ke ʻōlelo nei au aia ka 1% (a i ʻole ka liʻiliʻi) e hoʻopili i kahi loea SEO e kōkua iā lākou.

      ʻO kaʻu pou e pili ana i ka ʻoihana maʻamau… ʻo ka hapa nui o lākou e ʻimi i kahi kahua maikaʻi e hoʻohana ana i nā hana SEO maikaʻi loa, kākau i nā ʻike kūpono, a hoʻoikaika i ka huki ʻana i ka nānā. ʻAʻole koi ʻia kēlā 'ike loea'.

  6. 10

    Inā ʻaʻole ʻoe 100% i hoʻolaʻa ʻia i ka ʻimi ʻimi ʻimi ʻimi pono ʻoe e hoʻolimalima i kahi SEO. He mea maʻalahi ke kumumanaʻo ʻimi noiʻi ʻimi akā ʻo ka hoʻonohonoho ʻana i kahi pūnaewele e pono ai ka hana a me ka ʻike.

  7. 11

    Aloha Doug,
    Nui ka pou! Ua lōʻihi koʻu heluhelu ʻana iā ʻoe i ka blog e ʻike ai ua hauʻoli ʻoe i ka hoʻi ʻana mai, no laila e hele nei:

    Manaʻo wau ua pilikia ʻoe i ka "Curse of Knowledge". He mea maʻamau ka hōʻino o ka ʻike no ka poʻe loea (ua pilikia pū wau), a hiki ke hoʻopoina i ke ʻano o ka hoʻomaka ʻana i ka wā ʻaʻole lākou i ʻike i kekahi mea.

    Pono nā poʻe me nā pūnaewele ʻoihana liʻiliʻi e ʻike i nā mea he nui inā manaʻo lākou e hana maikaʻi ma nā ʻenekini huli.

    Ua aʻo ʻoe i nā mea a pau e pili ana iā SEO i kou kūkulu ʻana i kēia pūnaewele, akā i kekahi manawa i hala aku nei a paʻakikī ke hoʻomanaʻo i nā mea āpau āu i aʻo ai ma ke ala.

    Eia kekahi laʻana pōkole o kahi mea āu i aʻo ai "ma ka Job" me kāu pūnaewele:

    Ke hoʻoneʻe ʻoe i kāu pūnaewele mai
    dknewmedia.com -> marketingtechblog.com

    Pono kēia hana iā ʻoe e:

    E hoʻouka a hoʻomaopopo i ka Google Analytics a me nā mea hana punaewele (e hōʻoia i ka neʻe ʻana o nā loulou, a me ka trafic),

    E hoʻohana i nā kuhikuhi hou 301 (i loko o kāu faila .htaccess)

    E hana i kahi faila robots.txt (ʻaʻole mea ʻole kāu a ʻaʻole paʻamau)

    Hōʻalo i ka maʻiʻo kope a me nā pilikia inoa canonical

    … a me nā mea ʻē aʻe he nui ma ke ala.

    ʻAʻole he hana maʻalahi ka neʻe ʻana o kāu pūnaewele no ka mea akamai ʻole, a e hoʻomanaʻo, hoʻokahi wale nō laʻana o ka ʻike pono āu i ʻohi ai ma ke ala!

    He kūlana maikaʻi loa ʻoe no nā huaʻōlelo e like me "marketing technology" no ka mea ua kākau maikaʻi ʻoe, a no kou ʻike nui e pili ana iā SEO.

    No laila, ʻoiai mākou e hoʻokomo i kēia mau ʻano ʻenehana o SEO ma "Best Practices" ʻae loa wau.
    Mahalo
    pat

    • 12

      Hoʻopau ʻia! Ua ike pono oe ia'u, e Pat!

      He ʻoiaʻiʻo wau e hoʻopili a hoʻololi iki i kaʻu pūnaewele no SEO. Eia naʻe, ʻaʻole ʻo kaʻu manaʻo ma luna nei e hoʻopaʻa nei iaʻu, ʻo ia ka mea e ʻimi nei i ka ʻoihana maʻamau ma waho o ka ʻupena. Tweak a tweak a tweak i ka hapanui no ka mea he ʻano geek wau.

      Ma kaʻoiaʻiʻo, ua hana paha wau i nā meaʻino ma mua o ka maikaʻi i ka wā lōʻihi.

      E haʻi ʻia ka ʻoiaʻiʻo, ua ʻae pū wau inā ua ʻoi aku ka maikaʻi o kaʻu ʻike a, malia paha, kūkulu i nā blog he nui - e loaʻa iaʻu ka manaʻo nui. Maikaʻi pili, maʻiʻo pinepine… lanakila i kēlā me kēia manawa.

      Mahalo no ka manaʻo nui!
      Doug

  8. 13

    Doug;
    Paʻi hou ʻoe i ke kui ma ke poʻo. Ke piʻi aʻe nei ka pilikia ma ka pāʻoihana liʻiliʻi a waena no ka mea liʻiliʻi ka ʻike o ka pūnaewele a me nā pūnaewele a koi ʻia lākou e hilinaʻi i nā mea aʻoaʻo e kākau a hoʻokomo i ka ʻike no lākou. Loaʻa maoli lākou i ka lokomaikaʻi o nā mea aʻoaʻo pūnaewele a koi lākou iā SEO a kūʻai nā ʻoihana liʻiliʻi. ʻO ka hapa nui o kēia mau mea aʻoaʻo e kūkulu nei i nā pūnaewele no lākou he mea ʻē aʻe ma mua o nā mea hoʻolālā e makemake wale i ke ʻano o ke ʻano o ka pūnaewele no ka mea ʻo ia ko lākou manaʻo a me kā lākou maopopo.

  9. 14

    Doug, ʻO kāu ʻōlelo "Kākau i nā ʻike pili, koi a hiki iā ʻoe ke lanakila i ke kaua ma ka ʻimi" pololei ma ke kālā. ʻO ka haʻawina aʻu i aʻo ai: koho i kahi kumuhana āu e makemake nui ai, kākau pinepine a loulou i nā poʻe ʻē aʻe. Ma hope o hoʻokahi makahiki e hoʻomaka ana e hana. ʻAe, a he kōkua nui ka Tuned In calculator. -Mikaʻela

  10. 15

    Ua pololei ʻoe ʻo ka kūleʻa o kahi pūnaewele i ʻike ʻia e hiki ke hoʻopili ʻia i ka ʻike a me nā backlink. Eia naʻe, ʻaʻole hiki iā ʻoe ke haʻalele i nā loea SEO āpau. ʻO ka mea i kapa ʻia lākou he poʻe loea SEO, ʻike lākou i ka mea e hana ai i kāu pūnaewele e hoʻopaʻa ai i ka pae kiʻekiʻe o google.

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