Pono kāu pūnaewele e lilo i kikowaena o kāu ao

Kekahi

ʻO ka nane o ka mea hana naʻaupō a naʻaupō.

Ua hiki mai ka ua, kahe mai ka wai, a pā mai ka makani, pā i ua hale lā. ʻaʻole ia i hāule, no ka mea, ua hoʻokumu ʻia ia ma luna o ka pōhaku. ʻO ka mea lohe i kēia mau ʻōlelo aʻu, a hana ʻole hoʻi, e like ia me ke kanaka naʻaupō, nāna i kūkulu kona hale ma ke one. Matiu 7: 24-27

ʻO ka hoa hanohano a me ka hoa aloha ʻo Lee Odden i tweet i kēia pule:

He aloha nui wau no Dennis, akā pono wau e ʻokoʻa i ka manaʻo e haʻalele nā ​​mea kālepa i kā lākou pūnaewele a hana maʻalahi ma o nā pūnaewele ʻaoʻao ʻekolu e hoʻopili a hoʻololi i nā mea kūʻai aku. Ua ʻae ʻole wau a ua hōʻoluʻolu ʻo Dennis iaʻu…

Whew. Manaʻo wau ua iho kēia tweet i ka ʻike a me ka pōʻaiapili. Ma ke ʻano he mea kūʻai aku ʻoihana a mea kūʻai aku paha, ʻoiai ʻo kaʻu pūnaewele ʻaʻole ia ke kikowaena o kā lākou ao. Akā ʻo ia ke kikowaena o kuʻu ao holoʻokoʻa. ʻO ka ʻoiaʻiʻo he ola ko kāu poʻe ʻike kuʻuna ma ka pūnaewele a i ʻole ʻaʻole hoʻokomo pū i ka hoʻopili me kāu māka. Hana i ka paʻakikī i kāu hana no ka mea koi ia iā ʻoe e ʻike iā lākou, e noʻonoʻo i nā mea e makemake ai lākou, a hoʻokomo iā lākou i ke ʻano e lawe iā lākou iā ʻoe.

Ua kaʻana like ʻo Mack Collier:

ʻAe ʻaelike wau. Ke ʻimi nei nā ʻoihana a me nā mea kūʻai aku i nā ʻike hou, pili, hoʻokipa, a me ka ʻike ma mua o ka wā ma mua. Ke hoʻomau nei ka ulu ʻana o kēia paʻi a hiki ke komo ... a ua kākau wau i hoʻokahi pou moʻomanaʻo i nā pule he ʻelua i hala! No ke aha mai? No ka mea ʻike ka poʻe heluhelu makemake nui wau, ʻike, a hilinaʻi hoʻi. ʻAʻole like me kahi Clickbait Facebook Ad, ua kūkulu wau i kahi kūlana me ʻoe - e kaʻu poʻe heluhelu - a hoʻomau ʻoe e kaʻana like a pane.

Inā ʻaʻole ʻoe e loaʻa nā hopena āu e ʻimi nei mai ke kikowaena o kou ao holoʻokoʻa, Paipai wau iā ʻoe e hoʻolohe i kahi Hōʻike ʻaoʻao ʻo Hustle hou: SEO no nā mea nūhou: Ke ala maʻalahi e kiʻi i nā kalepa manuahi hou mai Google. Mahele ʻo Matt Giovanisci i ka mea huna aʻu e walaʻau nei no mau makahiki ... e hana i ka ʻike maikaʻi aʻe ma mua o kāu mau mea hoʻokūkū a lanakila ʻoe i ka ʻimi a me ka pilikanaka. ʻOiai ua māka ʻia kēlā mea, lawe ia i hoʻokahi tone o ka hana e hana i nā ʻatikala maikaʻi loa ma ka pūnaewele. Akā ʻaʻole hiki ʻole!

Kou Universe a i ʻole iā lākou?

Hiki iā ʻoe ke kelepona manuahi i nā manaʻo kūʻai i hōʻike i ka hoihoi i kāu huahana a me nā lawelawe kahi ke kūʻai aku nei ʻoe iā lākou?

Inā ʻoe e hoʻohana nei i nā hoʻolaha Facebook a i ʻole nā ​​anuu ʻē aʻe kahi āu i loaʻa ʻole ai kahi leka uila, hiki ke leka pololei, a i ʻole kahi helu kelepona ... ʻaʻohe ou manaʻo ʻē. Aia lākou i waho o kāu ao. ʻAʻole kahi mea ukali ma Facebook kāu prospect, ʻo ia ʻO kā prospect Facebook. I mea e kamaʻilio ai iā lākou, pono ʻoe e uku i kahi uku iā Facebook. A, ʻaʻole kapu ʻo Facebook pehea ʻoe e kamaʻilio ai iā lākou, ke kamaʻilio ʻoe iā lākou, a kuhikuhi i ke kumukūʻai e ʻōlelo iā lākou ... hiki iā lākou ke kāpae loa i ka hiki. Kūkulu ʻia ka hale Facebook ma ke one.

ʻO ia, ʻoiaʻiʻo, ʻaʻole ia e kāohi i kaʻu hoʻohana ʻana iā Facebook ma ke ʻano he kikowaena kūʻai. Makemake wau. Eia nō naʻe, ʻo kaʻu mea i manaʻo ai no ka kūleʻa a me ka hoʻihoʻi ʻana i ka hoʻopukapuka e hoʻokele wau i kēlā mea kūʻai aku a i ʻole mea kūʻai aku i kaʻu pūnaewele kahi e hiki ai iaʻu ke hopu i kā lākou ʻike pili, hoʻomau i ke kamaʻilio, a i ʻole hoʻohuli iā lākou… mai Facebook. Ke loaʻa iaʻu kā lākou ʻike pili ke nānā pono lākou.

Ma waho o kēia mau kumuwaiwai e loaʻa ana i kāu prospect, aia kekahi palena. Ke pau kāu kālā, pau kāu alakaʻi. Ke hoʻokomo kālā wau i ka ʻike kupaianaha ma kaʻu pūnaewele, hoʻomau wau i ka hoʻokele alakaʻi. ʻO ka ʻoiaʻiʻo, ka ʻatikala aʻu i kākau ai Pehea e hana ai kahi API ma kahi o ke anahulu a ʻoi aku kona kipaku ʻana i hoʻokahi kipa i hoʻokahi mahina i ka mahina! No ke aha mai? Hāʻawi wau i kahi kikoʻī nui a me kahi wikiō ʻekolu e kōkua e wehewehe i ka manaʻo.

ʻO kāu hana home

Eia kekahi haʻawina home naʻu ... e hoʻohana i kahi mea hana e like me Semrush a ʻike i kahi ʻatikala ma kahi pūnaewele hoʻokūkū e kūlana maikaʻi ana a i ʻole ma kāu pūnaewele pono ʻole ke kūlana maikaʻi. He aha kāu e hana ai e hoʻomaikaʻi ai? Aia kekahi mau kiʻi, kiʻikuhi, a i ʻole wikiō hiki iā ʻoe ke hoʻohui e wehewehe maikaʻi aʻe? Loaʻa he ʻikepili mua a ʻelua paha ma ka pūnaewele e kākoʻo i kāu wehewehe a i ʻole kumumanaʻo?

E ʻaʻa iā ʻoe iho e kākau i kahi ʻatikala kupaianaha ... kokoke i kahi puke liʻiliʻi. Hoʻopili i ke kāʻei kua, nā ʻāpana me nā poʻomanaʻo, a hōʻike i kāu ʻatikala ma mua o nā mea hoʻokūkū. Ma ka hopena o ka ʻatikala, e hoʻokomo i kahi kāhea i kahi hana maikaʻi e hoʻowalewale i ka mea heluhelu e kūkākūkā me ʻoe i ka pilikia a e hoʻolaha paha i kāu huahana a lawelawe paha. E hoʻopuka hou i kēia ʻatikala me ka lā o kēia lā ma luna. Paipai i ka ʻatikala i kēlā me kēia mahina ma o nā kaha kaiaulu ... a nānā i ka pua ʻana.

 

2 Comments

  1. 1

    Aloha Doug– hāʻawi ʻia ʻo Facebook Instant Articles a me Google AMP e hōʻike ana i kā lākou mau waiwai, akā pili mau i ka canonical, pehea ka hopena o kou manaʻo e lilo nā pūnaewele i ke kikowaena o kāu ao?

    Aia paha kahi hiʻohiʻona kahi i loaʻa ai i nā mea kūʻai aku kahi waihona waihona canonical e noho ana ma nā kahawai he nui, kahi o ka pūnaewele, ka leka uila, Facebook, app, a me nā ala ʻē aʻe he mau wahi hoʻolaha wale nō?

    Hiki iā mākou ke hoʻokaʻawale i ka "pūnaewele" i loko o kahi Pūnaehana Manaʻo Manaʻo, CRM, CDN, ʻōnaehana automation marketing, a me nā plug-in ʻē aʻe e pili ana i ka holoʻokoʻa?

    He aha inā inā he kaulahao ʻoe o nā hale kūʻai lako a hoʻokele ʻoe i ka hapa nui o kāu mau kalepa mai Maps, Facebook, magazines, TV ads, kaomi e kelepona, a pēlā aku pololei i kāu mau hale kūʻai? ʻO kēia ka mea a mākou i hoʻāʻo ai me ka hale kūʻai mea hale #1 ma ka honua, a ʻoi aku ka maikaʻi o ka ROI ma mua o ka hoʻouna ʻana iā lākou i ka pūnaewele.

    ʻO kaʻu manaʻo, ʻaʻole maopopo hou ka manaʻo o kahi "pūnaewele", no ka mea he nui nā hoʻohui a me nā waihona ʻikepili.

    Pehea mākou e hoʻololi ai a mālama paha i kahi pūnaewele-centric, ʻO ka honua ke kikowaena o ka nānā ʻana o ka ʻōnaehana solar?

    • 2

      Aloha Tanner,

      He nīnau paʻa. Manaʻo wau ʻaʻole wau i kuhi hewa i koʻu manaʻo no kēia. E lawe au i kāu laʻana, no ka laʻana. Inā he hale kūʻai mea hale au a hoʻokele i ka hapa nui o kaʻu mau kaʻa mai nā palapala ʻāina, Facebook, nā makasina, nā hoʻolaha TV, kaomi-a-kahea, a pēlā aku… Pono wau e ʻike e hilinaʻi nei au i kēlā mau kumuwaiwai e neʻe nei i mua. Inā pili wau i ka mahiʻai ma Facebook, hiki iā lākou ke huki maʻalahi i ka moena mai oʻu aku i kahi mea hou. Inā ʻo ia ka hoʻolaha TV, kūʻai ʻia ke kikowaena a pahū paha nā kumukūʻai.

      ʻO kaʻu manaʻo, ʻo ka hoʻohana ʻana i nā wahi āpau āu e ʻike ai, akā, mai hilinaʻi ʻoe i kahi ʻaoʻao ʻekolu ʻaʻole hiki iā ʻoe ke holo i kāu ʻoihana me ka ʻole. Manaʻo wau he kōkua kēlā!

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