Pehea e ʻimi ai nā ʻenekini huli, kolo, a kuhikuhi i kāu ʻike?

Ke Huli Huli Hua'ōlelo

ʻAʻole wau e paipai pinepine i nā mea kūʻai aku e kūkulu i kā lākou ecommerce a i ʻole nā ​​ʻōnaehana hoʻokele ʻike ma muli o nā koho extensibility ʻike ʻole ʻia e pono ai i kēia mau lā - ke nānā nui ʻia e pili ana i ka ʻimi a me ka ʻike pilikino. Ua kākau wau i kahi ʻatikala ma pehea e koho ai i kahi CMS a ke hōʻike mau nei wau iā ia i nā ʻoihana aʻu e hana pū nei e hoʻowalewale ʻia nei e kūkulu wale i kā lākou ʻōnaehana hoʻokele ʻike ponoʻī.

Eia nō naʻe, aia kekahi mau hanana kahi pono o ka paepae maʻamau. ʻOiai ʻo ia ka hopena ʻoi loa, ke hoʻokau nei wau i kaʻu mau mea kūʻai aku e kūkulu i nā hiʻohiʻona kūpono e hoʻonui ai i kā lākou mau pūnaewele no ka ʻimi a me ka pāpili kaiaulu. ʻEkolu mau hiʻohiʻona nui e pono ai.

  • ʻO Robots.txt
  • 'ōkuene'ōkuene kikowaena
  • Metadata

He aha kahi faile Robots.txt?

ʻO Robots.txt faila - ka robots.txt ʻO ka faila kahi faila kikokikona maʻalahi aia i ka papa kuhikuhi kumu o ka pūnaewele a haʻi i nā ʻenekini huli i nā mea a lākou e hoʻopili ai a kāpae ʻia mai nā hopena ʻimi. I nā makahiki i hala aku nei, ua noi ʻia nā ʻenekini huli e hoʻohui i ke ala i kahi kahua pūnaewele XML ma loko o ka faila. Eia kahi laʻana o kaʻu, e ʻae ai i nā bot a pau e kolo i kaʻu pūnaewele a kuhikuhi pū iā lākou i kaʻu pae pūnaewele XML:

User-agent: *
Sitemap: https://martech.zone/sitemap_index.xml

He aha kahi palapala pūnaewele XML?

'ōkuene'ōkuene kikowaena - E like me ka HTML no ka nānā ʻana i kahi polokalamu kele pūnaewele, kākau ʻia ʻo XML e ʻeli ʻia i kahi papahana. ʻO kahi papa noho XML he papa ʻaina o kēlā me kēia ʻaoʻao ma kāu pūnaewele a i ka manawa i hoʻohou hope ʻia ai. Hiki i nā palapala pūnaewele XML ke hoʻopaʻa ʻia me ka chisy… ʻo ia kahi XML Sitemap hiki ke kuhikuhi i kekahi. Maikaʻi inā makemake ʻoe e hoʻonohonoho a wāwahi i nā mea o kāu pūnaewele kūpono (FAQs, nā ʻaoʻao, nā huahana, a me nā mea ʻē aʻe) i kā lākou Pūnaewele Pūnaewele ponoʻī.

Pono pono nā palapala pūnaewele i hiki ai iā ʻoe ke hoʻomaopopo pono i nā ʻenekini huli i nā ʻike āu i hana ai a i ka manawa i hoʻoponopono hope ʻia ai. Hoʻohana ke kaʻina hana o kahi ʻenekia huli ke hele ʻole i kāu pūnaewele me ka ʻole o ka hoʻokō ʻana i kahi palapala pūnaewele a me nā ʻāpana.

Me ka ʻole o kahi palapala pūnaewele XML, ke hoʻoweliweli nei ʻoe i kāu mau ʻaoʻao mai ka ʻike ʻole ʻia. He aha inā loaʻa iā ʻoe kahi ʻaoʻao pae huahana hou i pili ʻole i loko a i waho hoʻi. Pehea e ʻike ai ʻo Google iā ia? ʻĀ, kau wale ... a loaʻa kahi loulou iā ia, ʻaʻole ʻoe e ʻike ʻia. Mahalo, hiki i nā ʻenekia huli ke hoʻohana i nā ʻōnaehana hoʻokele ʻike a me nā papahana ecommerce e ʻōwili i kahi kapeta ʻulaʻula na lākou.

  1. ʻIke ʻo Google i kahi loulou i waho a i loko paha i kāu pūnaewele.
  2. Hoʻokomo ʻo Google i ka ʻaoʻao a hoʻonohonoho iā ia e like me kāna ʻike a me nā ʻike a me ka maikaʻi o ka pūnaewele loulou e kuhikuhi nei.

Me kahi palapala pūnaewele XML, ʻaʻole ʻoe e haʻalele i ka ʻike ʻana i kāu ʻike a i ʻole ka hōʻano hou ʻana i kāu ʻike i kahi manawa kūpono. Nui loa nā mea hoʻomohala e hoʻāʻo e lawe i nā pōkole e hōʻeha pū iā lākou. Hoʻopuka lākou i ka palapala waiwai like ma ka pūnaewele, e hāʻawi ana i ka ʻike i pili ʻole i ka ʻikepili ʻaoʻao. Hoʻopuka lākou i kahi palapala pūnaewele me nā lā like ma kēlā me kēia ʻaoʻao (a i ʻole hōʻano hou ʻia lākou āpau i ka manawa o nā ʻaoʻao hoʻokahi), e hāʻawi nei i nā lālani i nā ʻenekini huli e pāʻani nei i ka ʻōnaehana a i ʻole hilinaʻi ʻole ʻia. A i ʻole ʻaʻole piliwi nā ʻenekini huli… no laila ʻaʻole ʻike ka ʻenekini huli ua paʻi ʻia ka ʻike hou.

He aha ka Metadata? ʻO Microdata? Nā Snippets Rich?

Kākau pono ʻia nā pōpō waiwai i nā microdata hūnā ʻia ia mai ka mea ʻike akā ʻike ʻia ma ka ʻaoʻao no nā ʻenekini huli a i ʻole nā ​​pūnaewele media e hoʻohana. ʻIke ʻia kēia ʻo metadata. Kūlike ʻo Google i Schema.org ma ke ʻano he kaulike no ka hoʻopili ʻana i nā mea e like me nā kiʻi, nā poʻo inoa, nā wehewehe ... a me ka plethora o nā ʻikepili ʻē aʻe e like me ke kumukūʻai, ka nui, ka ʻike wahi, nā helu helu, a pēlā aku. Hoʻonui ka Schema i kāu ʻike ʻana i ka ʻenekia huli a me ka likelike o ka mea hoʻohana e kaomi ma o.

Hoʻohana ʻo Facebook i ka OpenGraph Hola Pūnaewele (ʻoiaʻiʻo ʻaʻole hiki iā lākou ke like), ʻo Twitter kahi mahele e hōʻike i kāu ʻike Twitter. Ke hoʻohana nei nā paepae hou aku i kēia metadata e nānā i nā loulou i hoʻokomo ʻia a me nā ʻike ʻē aʻe ke paʻi lākou.

He kumu kumu kāu mau ʻaoʻao pūnaewele i maopopo i ka poʻe ke heluhelu lākou i nā ʻaoʻao pūnaewele. Akā he ʻike palena kā nā ʻenekini huli i nā mea e kūkākūkā ʻia ana ma kēlā mau ʻaoʻao. Ma ka hoʻohui ʻana i nā lepili hou aʻe i ka HTML o kāu ʻaoʻao pūnaewele — nā lepili e ʻōlelo ana, “ʻEi ʻenekia huli, wehewehe kēia ʻike i kēia kiʻi ʻoniʻoni kikoʻī, a i ʻole wahi, a i ʻole kanaka, a i ʻole wikiō” - hiki iā ʻoe ke kōkua i nā ʻenekia huli a me nā noi ʻē aʻe e hoʻomaopopo pono i kāu ʻike. a hōʻike iā ia i kahi ʻano kūpono, kūpono. ʻO Microdata kahi set o nā tag, hoʻolauna ʻia me HTML5, i ʻae iā ʻoe e hana i kēia.

Schema.org, he aha ka MicroData?

ʻOiaʻiʻo, ʻaʻole koi ʻia kekahi o kēia mau mea ... akā paipai nui wau iā lākou. Ke kaʻana like ʻoe i kahi loulou ma Facebook, no ka laʻana, a ʻaʻohe kiʻi, poʻo inoa, a wehewehe paha e piʻi aʻe ... e hoihoi a pili pono kekahi poʻe. A inā ʻaʻohe o kāu ʻaoʻao Schema i kēlā me kēia ʻaoʻao, ʻoia nō hiki iā ʻoe ke hōʻike i nā hopena ʻimi… akā hiki i nā mea hoʻokūkū ke paʻi iā ʻoe ke loaʻa nā ʻike hou.

E hoʻopaʻa inoa i kāu mau palapala pūnaewele XML me ka Console Huli

Pono ia, inā ua kūkulu ʻoe i kāu ʻike ponoʻī a i ʻole papahana ecommerce, aia iā ʻoe kahi ʻōnaehana e hoʻopili i nā ʻenekini huli, hoʻolaha i ka microdata, a laila hāʻawi i kahi palapala pūnaewele XML kūpono no ka ʻike o ka ʻike a huahana paha e loaʻa!

Once kāu robots.txt file, XML sitemaps, a me nā snippets waiwai i hoʻopilikino ʻia a hoʻomākaukau maikaʻi ʻia ma kāu pūnaewele, mai poina e kāinoa no kēlā me kēia ʻenekia huli Search Console (ʻo ia hoʻi ʻo Webmaster mea hana) kahi e hiki ai iā ʻoe ke nānā i ke olakino a me ka ʻike o kāu. pūnaewele ma nā ʻenekini huli. Hiki iā ʻoe ke kuhikuhi i kāu ala palapala pūnaewele inā ʻaʻohe mea i helu ʻia a ʻike pehea e hoʻopau ai ka ʻenekini huli iā ia, inā paha aia kekahi pilikia me ia, a pehea hoʻi e hoʻoponopono ai iā lākou.

E ʻōwili i ke kapeta ʻula i nā ʻenekia huli a me nā pāpili kaiaulu a ʻike ʻoe i ke kūlana kiʻekiʻe o kāu pūnaewele, kāu mau mea i hoʻopaʻa ʻia ma nā ʻaoʻao hopena ʻenekini huli ʻia i loko o nā mea hou aku, a kaʻana like ʻia kāu mau ʻaoʻao ma ka pāpili kaiaulu Hoʻohui ʻia nā mea āpau!

Pehea Robots.txt, Pūnaewele Pūnaewele, a me MetaData e hana pū ai

Hoʻohui like kēia mau mea āpau e like me ka ʻōwili ʻana i ke kapeta ʻulaʻula no kāu pūnaewele. Eia ke kaʻina kolo a kahi bot e lawe pū ai me ka ʻenekini huli ʻana i kāu ʻike.

  1. Loaʻa i kāu pūnaewele kahi faila robots.txt e kuhikuhi pū ana i kāu wahi XML.
  2. Hoʻohou kāu CMS a i ʻole ʻōnaehana ecommerce i ka palapala pūnaewele XML me kekahi ʻaoʻao a paʻi i ka lā a hoʻoponopono paha i ka ʻike o ka lā.
  3. Kau kāu CMS a ʻōnaehana ecommerce paha i nā ʻenekini huli e hoʻomaopopo iā lākou ua hoʻomaikaʻi hou ʻia kāu pūnaewele. Hiki iā ʻoe ke ping pololei iā lākou a hoʻohana paha iā RPC a me kahi lawelawe e like me Ping-o-matic e pahu aku ai i nā ʻenekini huli kī āpau.
  4. Hoʻi koke ka ʻenekini Huli, mahalo i ka faila Robots.txt, loaʻa i nā ʻaoʻao hou a i hoʻohou ʻia paha ma o ka papapala palapala noho, a laila kuhikuhi i ka ʻaoʻao.
  5. Ke kuhikuhi ʻia i kāu ʻaoʻao, hoʻohana ia i ka microdata snippet waiwai e hoʻonui i ka ʻaoʻao hopena ʻenekini huli.
  6. E like me nā pūnaewele ʻē aʻe e pili ana i kāu ʻike, ʻoi aku ka maikaʻi o kāu ʻike.
  7. Ke kaʻana like ʻia kāu ʻike ma ka pāpili kaiapili, hiki i ka ʻike snippet waiwai i kuhikuhi ʻia ke kōkua pono i ka nānā mua ʻana i kāu ʻike a kuhikuhi iā lākou i kāu pili kaiaulu.

2 Comments

  1. 1

    ʻAʻole hiki i kaʻu pūnaewele ke kuhikuhi i nā ʻike hou, kiʻi wau i ka sitemap a me nā url ma ka pūnaewele pūnaewele akā ʻaʻole hiki ke hoʻomaikaʻi i kēia. ʻO ka pilikia backend google paha?

Pehea kou manaʻo?

Ke hoʻohana nei kēia pūnaewele i ka Akismet e ho'ēmi i ka spam. E aʻo pehea e hanaʻia ai kāuʻikeʻikepili.